Opinion polling: representation, regulation and misinformation
As 2024’s stream of major elections continues across the world, the media is filled with data on public sentiment and party preferences.
In this episode, Jane Frost, CEO of the Market Research Society, joins account director Angharad Chandler to discuss the intricacies of political opinion polling, changes in the sector since the 2015 UK general election, and how we can all make better sense of the headlines.
The skinny
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