Wine Is Art, But Wineries Need to Be Businesses
Adam, Joanna, and Zach respond to a recent San Francisco Chronicle piece about the purportedly dire situation facing California winemakers, and propose that the current struggles are more an aftereffect of the pandemic than a cataclysmic shift in how Americans feel about wine, but also that small winemakers absolutely need to be more honest about their business plans and how they can prepare for difficult times. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions…
The skinny
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