Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the B2B Buying Group
Most customer journey maps focus on a single decision-maker—but B2B purchases often involve buying groups of five or more stakeholders, each with their own priorities and touchpoints. In this episode, Lucas and Luna break down how a software company discovered that their sales-qualified leads were stalling because they were only mapping one persona. They explore how adding a 'buying group overlay' to journey maps reveals hidden friction points, increases deal velocity, and improves win rates by aligning content and outreach across all stakeholders. Using a real example from a…
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