Football, Fakery & FIFA’s Media Game: The Club World Cup Uncovered

The Club World Cup is back—but no one’s watching.

In this brutally honest episode, we dissect the media strategy (or lack thereof) behind FIFA’s latest money grab, disguised as a global tournament.

We get into:

Why the event feels more like a closed-door networking dinner than a world-class competition

The shady funding trail (spoiler: DAZN didn’t foot the bill alone)

What went wrong with audience engagement and storytelling

And how media literacy can cut through the PR haze

The skinny

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