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Matt Williams Story: Resilience in a Snack Bar
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Resilience and reinvention take center stage as we welcome Matt Williams, founder of FroPro Snack Bar and recovery coach, to share his remarkable journey from rock bottom to thriving entrepreneur.
Matt's story begins with a wake-up call in 2010 that led him to sobriety and a fresh start at age 28. What started as homemade peanut butter snack bars carried in his backpack while cycling around town (having lost his driver's license) transformed into a business through simple word-of-mouth at local juice bars. Today, FroPro's organic, plant-based bars are sold in Whole Foods and…
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