What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671

Marketing School - Digital Marketing and Online Marketing Tips · Jun 2, 2018 · 10m

In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales

[00:40] Add pop-ups to your site!

[00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this.

[00:52] From there, you just try to drive people to a conversion.

[01:08] Headlines and copy affect conversions more than most things.

[01:20] Get on the phone with your customers and ask what got them on board.

[01:35] You’ll find…