Latest / 70 80 / SETTANTAxOTTANTA: Anni 80. Gli architetti ci attendono a pranzo e a cena presso il mobilificio Aiazzone

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SETTANTAxOTTANTA: Anni 80. Gli architetti ci attendono a pranzo e a cena presso il mobilificio Aiazzone · 70 80

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  Welcome to 70 per 80, the 7080 .it section dedicated
• 0:57
  to the deepening of the topics discussed in the
• 1:00
  articles of the portal. We are with the director
• 1:02
  Massimo Lualdi who introduces the current topic.
• 1:05
  What are we talking about today? Entrepreneurship
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  and advertising. If you are not born a heir,
• 1:09
  but you want to create something important out
• 1:11
  of nothing, you need to be out of the ordinary,
• 1:13
  capable not only of inventing the right business
• 1:15
  at the right time, but also of promoting it and
• 1:18
  advertising it in the first person. All this
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  was done by Giorgio Aiazzone, whose golden period
• 1:22
  coincided precisely with our 70s and 80s. Born
• 1:26
  in the province of Biella in 1947 by a furniture
• 1:30
  craftsman, more successful in sales than in smuggling,
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  Giorgio married Rossella Piana, daughter of the
• 1:36
  main entrepreneur of the area. It is thus launched
• 1:38
  in the creation of his vision, a building with
• 1:41
  primary target, the Neo -Families, which attracts
• 1:44
  customers from all over Italy, including the
• 1:46
  islands, thanks to an ever more glamorous series
• 1:49
  of initiatives. Between the late 1970s and the
• 1:51
  first half of the 1980s, Aiazzone grows the building
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  and its advertising budget to levels not even
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  flattered by the competition of the Brianzoli,
• 1:58
  who grab everything in primis. Giorgio Aiazzone
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  arrives to invest more than 3 billion a year,
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  10 % of the company's revenue, a budget that
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  will be spent for promotions on the first Italian
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  private TV, Telebiela, and then on an ever -growing
• 2:13
  network of regional and national broadcasters.
• 2:15
  Until the creation of a real television station
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  in the house, the acquisition of some important
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  historical broadcasters is under construction
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  in the building. For a few short years, the Aiazione
• 2:24
  Televisivo group will broadcast throughout Italy
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  on countless channels the elegant and endless
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  speeches of the two main influencers, Guido Angeli,
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  the one to try to create. and Walter Carbone.
• 2:35
  A few were able to identify Biella on a map,
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  but not afraid of many ways to get to the Aiazzone
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  mobile office. Those who did not want to give
• 2:42
  up their car could opt for the highway, going
• 2:45
  out to a certain Carisio and then following the
• 2:48
  indications in a sea of signs. But there were
• 2:51
  more convenient methods, in addition to the free
• 2:53
  Pullman service, which was able to navigate between
• 2:55
  islands and land, you could also call an airplane
• 2:58
  directly, or at least this was suggested by the
• 3:00
  spots on network 4. transport, the rest certainly
• 3:03
  did not lack the Aiazzone. To supply the necessary
• 3:06
  wood for the construction of the kitchen in plastic
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  laminate, here are enormous ships that went to
• 3:11
  board powerful trunks directly in Africa. At
• 3:13
  least this disappeared from the spot. The building
• 3:16
  was open from Monday to Saturday, but lunch and
• 3:18
  dinner with the architects took place only until
• 3:20
  Friday. There was an explanation, on Saturday
• 3:22
  there would have been the big party, no time
• 3:25
  to waste in various subsequent digestives. And
• 3:28
  on Saturday the big party Aiazzone. What the
• 3:32
  big party was about is not known, it was not
• 3:34
  explained on television, there are no photos
• 3:36
  and no countless sites that tell the story of
• 3:40
  Aiazzone. This TV color is free for your home
• 3:43
  and the novelty was Aiazzone. In order to give
• 3:46
  some simple seduction lessons to the newlyweds,
• 3:49
  in some ads a splendid girl could be seen in
• 3:52
  the act of dressing up by entering a modern bedroom
• 3:55
  for 1 ,250 ,000 lire. The architects will host
• 3:59
  you from Monday to Friday. But at the peak of
• 4:05
  what happened shortly before the opening of the
• 4:07
  city of the mobile, Giorgio died in an accident
• 4:09
  on July 6, 1986, not yet in quarantine. His death
• 4:13
  will be the subject of a controversial tribute,
• 4:15
  halfway between the funeral prayer and the TV
• 4:18
  sale on network A by an angelic guide in front
• 4:21
  of an empty seat. None of the heirs will be able
• 4:24
  to face the challenges of the years to come and,
• 4:26
  lacking the soul of the company, in 2008 the
• 4:29
  brand Thanks to the director of 7080 .it Massimo
• 4:34
  Lualdi for having dealt with the daily topic.
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