Is Asian Television declining in the UK? I S1
Is Asian TV losing its audience in the UK… or just evolving? 👀🔥
In this revealing conversation, Parul Goel, Territory Head at Zee Entertainment UK, breaks down the real challenges behind ZEE TV and the wider Asian TV landscape.
From shifting audience behaviour to the harsh reality of low returns on investment, Parul explains why growth has been difficult over the past few years and why, without ROI, there’s only so much that can be done.
He also shares an interesting take on streaming giants like Netflix, Plus, a surprising insight into how BARB works… where even losing one viewer can mean a…
The skinny
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