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Lessons - From Innovative Idea to Multi-Million Dollar Acquisition | Dan Cohen - Exit Strategy Expert
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In this “Lessons” episode, Dan Cohen, exit-strategy expert, reveals how a gut-driven launch turned an unheard-of nasal strip into a multi-million-dollar acquisition. Learn why trusting your “felt sense” of the market can outpace conventional research, how targeted press outreach and NFL athlete endorsements built instant credibility, and how creative distribution tactics—from counter placements to regional broker partnerships—forced retail gatekeepers to give shelf space against all odds.
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