Latest / The Observable Unknown

Interlude XC: Friction | Kurt Lewin, Richard Thaler, Behavioral Economics, Choice Architecture, Habits, Willpower & Behavior Change
Why is it so easy to repeat a habit you’re trying to stop, while the behavior you desperately want to build can feel exhausting before you’ve even begun?
Why does one person appear disciplined while another person, pursuing the same goal, seems unable to follow through?
And how much of what we call character, motivation, laziness, self-control, or willpower is actually being shaped by the environment surrounding the decision?
In Interlude XC of The Observable Unknown, Dr. Juan Carlos Rey examines friction, the small barriers, conveniences, defaults, distances, delays, reminders, placements…
The skinny
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