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Auburn's $10M NIL Deal Shakes College Football | Auburn Tigers Football News
Auburn just landed a $10 million NIL deal for their Peach Bowl game against Baylor, with most cash going straight to players for promoting the Aflac Kickoff Game — setting a new precedent for college football’s promotional partnerships. The Peach Bowl chose Auburn for their Southern legacy and proximity to Atlanta, aiming to boost engagement and revenue for neutral-site games. This could pave the way for other SEC and ACC schools — especially those near Atlanta like Clemson, South Carolina, and Tennessee — to secure similar deals, while schools further away, like Vanderbilt or Arkansas…
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