Unique Selling Position

The Blueprint with Mike Prewett · Aug 17, 2026 · 6m

Mike leads a discussion on the importance of having a unique selling position (USP) in business. They use examples from various industries to illustrate how companies differentiate themselves to attract customers. They encourage participants to consider their own unique characteristics, such as language skills, cultural awareness, or geographic identity, that could make them stand out as a real estate agent. Mike advises against being too political or religious in their USP to avoid alienating potential clients. They conclude by urging participants to apply these principles in their daily…