Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 16 part 3: The Impact of Global Logistics on the Subscriber Experience

Transcript

16 part 3: The Impact of Global Logistics on the Subscriber Experience · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  This
• 0:00
  is
• 0:00
  Outside
• 0:01
  the
• 0:01
  Box
• 0:01
  with
• 0:02
  Asendia
• 0:02
  USA,
• 0:03
  a
• 0:04
  podcast
• 0:04
  educating
• 0:05
  US
• 0:05
  Based
• 0:05
  brands,
• 0:06
  marketplaces
• 0:07
  and
• 0:07
  e
• 0:07
  tailors
• 0:08
  on
• 0:08
  international
• 0:09
  shipping
• 0:09
  topics
• 0:09
  and
• 0:10
  how
• 0:10
  they
• 0:10
  can
• 0:10
  expand
• 0:11
  their
• 0:11
  global
• 0:11
  e
• 0:12
  commerce
• 0:12
  footprint.
• 0:14
  Welcome
• 0:14
  back
• 0:14
  to
• 0:14
  the
• 0:15
  third
• 0:15
  and
• 0:15
  final
• 0:15
  part
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  of
• 0:15
  this
• 0:16
  episode
• 0:16
  of
• 0:17
  the
• 0:17
  Outside
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  the
• 0:17
  Box
• 0:17
  with
• 0:18
  Asendia
• 0:18
  USA
• 0:19
  podcast.
• 0:19
  We
• 0:19
  are
• 0:19
  wrapping
• 0:20
  up
• 0:20
  our
• 0:20
  discussion
• 0:21
  on
• 0:21
  subscription
• 0:22
  boxes
• 0:22
  with
• 0:22
  industry
• 0:22
  leaders
• 0:23
  John
• 0:23
  Hadji
• 0:24
  and
• 0:24
  John
• 0:24
  Roman.
• 0:25
  All
• 0:25
  right,
• 0:26
  we're
• 0:26
  going
• 0:26
  to
• 0:26
  talk
• 0:26
  a
• 0:26
  little
• 0:26
  bit
• 0:27
  about,
• 0:27
  we're
• 0:27
  going
• 0:27
  to
• 0:28
  get
• 0:28
  towards
• 0:28
  wrapping
• 0:28
  it
• 0:29
  up
• 0:29
  here,
• 0:29
  but
• 0:29
  we
• 0:29
  are
• 0:29
  going
• 0:29
  to
• 0:30
  talk
• 0:30
  a
• 0:30
  little
• 0:30
  bit
• 0:30
  about
• 0:30
  tariffs,
• 0:32
  Chinese
• 0:32
  imports,
• 0:33
  sourcing.
• 0:34
  And
• 0:35
  I
• 0:36
  want
• 0:36
  to
• 0:36
  get
• 0:36
  your
• 0:36
  guys's
• 0:37
  perspective
• 0:37
  on
• 0:37
  the
• 0:37
  sourcing
• 0:38
  space
• 0:39
  and
• 0:39
  what
• 0:39
  you've
• 0:40
  gotten
• 0:40
  so
• 0:40
  far.
• 0:40
  I
• 0:40
  mean,
• 0:40
  everything's
• 0:41
  so
• 0:41
  fresh,
• 0:41
  but
• 0:42
  I
• 0:42
  want
• 0:42
  to
• 0:42
  hear
• 0:42
  it.
• 0:43
  And
• 0:44
  so,
• 0:44
  Jason,
• 0:44
  if
• 0:45
  you
• 0:45
  want
• 0:45
  to
• 0:45
  kick
• 0:45
  it
• 0:45
  off,
• 0:45
  that'd
• 0:46
  be
• 0:46
  great.
• 0:46
  Yeah,
• 0:47
  I
• 0:47
  know
• 0:47
  obviously
• 0:48
  tariffs
• 0:48
  right
• 0:49
  now
• 0:49
  are
• 0:49
  a
• 0:49
  huge
• 0:49
  topic
• 0:50
  for
• 0:50
  everybody,
• 0:50
  right?
• 0:50
  Today,
• 0:51
  yesterday
• 0:52
  alone,
• 0:52
  I'm
• 0:52
  not
• 0:52
  sure
• 0:53
  when
• 0:53
  this
• 0:53
  is
• 0:53
  going
• 0:53
  to
• 0:53
  go
• 0:53
  out,
• 0:54
  but
• 0:55
  Trump
• 0:55
  yesterday
• 0:56
  announced
• 0:57
  reciprocal
• 0:57
  tariffs.
• 0:58
  Right.
• 0:58
  So
• 0:58
  this
• 0:58
  is
• 0:59
  something
• 1:00
  that's
• 1:00
  coming
• 1:00
  out.
• 1:01
  There's
• 1:02
  been
• 1:02
  this
• 1:02
  new
• 1:03
  wave
• 1:03
  of
• 1:03
  American
• 1:04
  kind
• 1:04
  of
• 1:05
  instituting
• 1:06
  these
• 1:06
  tariffs
• 1:06
  internationally
• 1:07
  and
• 1:08
  they
• 1:08
  have
• 1:09
  already
• 1:09
  had
• 1:09
  an
• 1:09
  impact
• 1:10
  on
• 1:10
  the
• 1:10
  markets.
• 1:12
  What
• 1:13
  are
• 1:13
  you
• 1:13
  seeing
• 1:13
  in
• 1:13
  terms
• 1:14
  of
• 1:14
  when
• 1:14
  you
• 1:15
  procure
• 1:15
  items,
• 1:16
  Are
• 1:16
  you
• 1:16
  procuring
• 1:17
  them
• 1:17
  from
• 1:18
  places
• 1:18
  that
• 1:18
  are
• 1:18
  currently
• 1:19
  dealing
• 1:19
  with
• 1:19
  tariff
• 1:19
  issues?
• 1:20
  When
• 1:21
  you're
• 1:21
  sending
• 1:21
  these
• 1:21
  things,
• 1:22
  are
• 1:22
  we
• 1:23
  dealing
• 1:23
  with
• 1:23
  additional
• 1:23
  tariffs?
• 1:25
  How
• 1:25
  do
• 1:25
  you
• 1:25
  see
• 1:26
  it
• 1:26
  affecting
• 1:26
  the
• 1:27
  subscription
• 1:27
  space
• 1:28
  for
• 1:29
  physical
• 1:29
  items?
• 1:29
  Not
• 1:30
  necessarily
• 1:30
  for
• 1:31
  know,
• 1:32
  you
• 1:32
  know,
• 1:32
  electronic
• 1:33
  items,
• 1:33
  but
• 1:34
  what
• 1:35
  are
• 1:35
  you
• 1:35
  seeing
• 1:35
  in
• 1:35
  terms
• 1:35
  of
• 1:35
  your
• 1:35
  sourcing
• 1:36
  and
• 1:36
  what
• 1:36
  are
• 1:36
  you
• 1:36
  seeing
• 1:36
  in
• 1:36
  terms
• 1:37
  of
• 1:37
  your
• 1:37
  delivery
• 1:37
  experience
• 1:38
  being
• 1:38
  impacted
• 1:38
  by
• 1:38
  those
• 1:39
  tariffs?
• 1:41
  So
• 1:41
  I'll,
• 1:41
  I'll,
• 1:42
  I'll
• 1:42
  jump
• 1:42
  in
• 1:43
  first
• 1:43
  here.
• 1:44
  You
• 1:45
  know,
• 1:45
  so
• 1:45
  it's
• 1:46
  a
• 1:46
  little
• 1:46
  twofold
• 1:47
  for
• 1:47
  us.
• 1:47
  So,
• 1:48
  you
• 1:49
  know,
• 1:49
  the
• 1:49
  uber
• 1:49
  majority
• 1:50
  of
• 1:50
  the
• 1:50
  products
• 1:51
  we
• 1:51
  sell
• 1:51
  in
• 1:52
  the
• 1:53
  box
• 1:53
  itself,
• 1:53
  the
• 1:54
  membership,
• 1:55
  but
• 1:56
  we
• 1:56
  also,
• 1:56
  you
• 1:56
  know,
• 1:56
  have
• 1:57
  1500
• 1:57
  SKUs
• 1:58
  on
• 1:59
  our
• 1:59
  website.
• 1:59
  Right.
• 1:59
  The
• 2:00
  vast
• 2:00
  majority
• 2:00
  of
• 2:01
  all
• 2:01
  of
• 2:01
  it,
• 2:01
  though,
• 2:01
  is
• 2:02
  not
• 2:02
  our
• 2:02
  product.
• 2:04
  It's
• 2:04
  brands
• 2:05
  we
• 2:05
  partner
• 2:05
  with
• 2:06
  known,
• 2:06
  well
• 2:07
  known
• 2:07
  brands.
• 2:08
  So
• 2:09
  on
• 2:09
  that
• 2:10
  side,
• 2:11
  we
• 2:11
  saw
• 2:12
  about
• 2:12
  20%
• 2:13
  of
• 2:13
  them
• 2:14
  put
• 2:14
  their
• 2:14
  sales
• 2:15
  caps
• 2:15
  on
• 2:17
  sent
• 2:17
  texts
• 2:18
  and
• 2:18
  emails
• 2:18
  immediately.
• 2:20
  We're
• 2:20
  raising
• 2:20
  prices
• 2:21
  tomorrow.
• 2:24
  You
• 2:24
  must
• 2:24
  put
• 2:25
  your
• 2:25
  orders
• 2:25
  in
• 2:25
  by
• 2:26
  midnight.
• 2:28
  That's
• 2:29
  a
• 2:29
  little
• 2:29
  aggressive
• 2:30
  in
• 2:30
  my,
• 2:30
  in
• 2:31
  my
• 2:31
  humble
• 2:31
  opinion.
• 2:32
  And
• 2:32
  the
• 2:32
  vendors
• 2:33
  that
• 2:33
  did
• 2:33
  that,
• 2:33
  I
• 2:34
  don't
• 2:34
  know
• 2:34
  if
• 2:34
  I
• 2:35
  want
• 2:35
  to
• 2:35
  do
• 2:35
  business
• 2:35
  with,
• 2:35
  in
• 2:36
  general.
• 2:38
  I,
• 2:38
  I
• 2:38
  think
• 2:38
  it's,
• 2:40
  I
• 2:40
  hate
• 2:40
  to
• 2:40
  say
• 2:40
  it's
• 2:41
  a,
• 2:41
  a
• 2:41
  C
• 2:42
  in
• 2:42
  weight,
• 2:43
  but
• 2:43
  I
• 2:44
  think
• 2:44
  if
• 2:45
  we
• 2:45
  look
• 2:45
  at
• 2:45
  the
• 2:46
  experience
• 2:46
  so
• 2:47
  far,
• 2:49
  you
• 2:49
  know,
• 2:50
  unfortunately,
• 2:51
  you
• 2:51
  can
• 2:51
  ask
• 2:52
  five
• 2:52
  smart
• 2:53
  people
• 2:53
  and
• 2:53
  you're
• 2:53
  gonna
• 2:54
  with
• 2:54
  certainty
• 2:55
  not
• 2:55
  get
• 2:56
  all
• 2:56
  the
• 2:56
  same
• 2:56
  aligned
• 2:57
  answer
• 2:57
  on
• 2:58
  what
• 2:59
  the
• 2:59
  administration's
• 3:00
  exact
• 3:00
  strategy
• 3:01
  is.
• 3:03
  I
• 3:03
  will
• 3:03
  say
• 3:05
  having
• 3:05
  a
• 3:05
  name
• 3:06
  blank
• 3:06
  on
• 3:07
  on
• 3:07
  the
• 3:07
  gentleman
• 3:08
  that
• 3:08
  is
• 3:08
  actually
• 3:08
  in
• 3:09
  charge
• 3:10
  of
• 3:10
  of
• 3:11
  the
• 3:11
  tariffs.
• 3:12
  But
• 3:13
  but
• 3:13
  he
• 3:13
  seems
• 3:14
  like
• 3:14
  a
• 3:14
  very
• 3:14
  very
• 3:14
  very
• 3:15
  intelligent
• 3:15
  person
• 3:16
  but
• 3:16
  again
• 3:16
  we
• 3:16
  don't
• 3:17
  know
• 3:17
  is
• 3:17
  the
• 3:17
  plan
• 3:18
  actually
• 3:19
  all
• 3:19
  these
• 3:20
  tariffs
• 3:20
  are
• 3:20
  in
• 3:20
  place
• 3:21
  because
• 3:21
  we're
• 3:22
  trying
• 3:22
  to
• 3:22
  bring
• 3:22
  manufacturing
• 3:23
  back
• 3:23
  to
• 3:24
  the
• 3:24
  states
• 3:24
  which
• 3:24
  which
• 3:25
  is
• 3:25
  not
• 3:25
  like
• 3:25
  we
• 3:25
  just
• 3:26
  flip
• 3:26
  the
• 3:26
  switch
• 3:26
  right.
• 3:27
  That's
• 3:27
  like
• 3:27
  a
• 3:27
  five
• 3:28
  year,
• 3:28
  five
• 3:29
  year
• 3:29
  plan
• 3:29
  in
• 3:29
  five
• 3:30
  years
• 3:30
  of
• 3:30
  no
• 3:30
  solution
• 3:31
  going
• 3:31
  keep
• 3:32
  going.
• 3:32
  Right.
• 3:32
  So
• 3:34
  so
• 3:35
  we've
• 3:36
  seen
• 3:36
  some
• 3:37
  tariffs
• 3:38
  in
• 3:38
  earlier
• 3:39
  this
• 3:39
  year
• 3:40
  that
• 3:40
  were
• 3:40
  put
• 3:40
  out
• 3:40
  there
• 3:41
  that
• 3:42
  were
• 3:42
  then
• 3:42
  taken
• 3:42
  back.
• 3:44
  There's
• 3:44
  that
• 3:44
  there's
• 3:44
  a
• 3:45
  strong
• 3:45
  possibility
• 3:45
  this
• 3:45
  is
• 3:46
  all
• 3:46
  part
• 3:46
  of
• 3:46
  negotiation
• 3:47
  in
• 3:47
  general.
• 3:49
  There's
• 3:49
  also
• 3:50
  some
• 3:51
  chatter
• 3:52
  right
• 3:52
  now
• 3:53
  in
• 3:53
  Congress
• 3:54
  where
• 3:55
  there's
• 3:56
  some
• 3:56
  actions
• 3:56
  in
• 3:56
  place
• 3:57
  where
• 3:57
  they
• 3:57
  were
• 3:57
  trying
• 3:58
  to
• 3:58
  just
• 3:58
  force
• 3:59
  a
• 4:00
  removal
• 4:00
  of
• 4:00
  this
• 4:00
  tariffs
• 4:01
  on
• 4:01
  Canada
• 4:03
  limiting
• 4:04
  the
• 4:04
  executive
• 4:07
  administration
• 4:08
  from
• 4:08
  having
• 4:09
  the
• 4:09
  full
• 4:09
  ability
• 4:10
  to
• 4:10
  do.
• 4:10
  There's
• 4:11
  a
• 4:11
  lot
• 4:11
  going
• 4:11
  on.
• 4:12
  There's
• 4:12
  a
• 4:12
  lot
• 4:12
  of
• 4:12
  moving
• 4:13
  pieces.
• 4:13
  I
• 4:13
  say
• 4:14
  all
• 4:14
  that
• 4:14
  to
• 4:14
  say
• 4:15
  regardless
• 4:15
  of
• 4:16
  your
• 4:16
  opinion
• 4:17
  of
• 4:17
  any
• 4:17
  of
• 4:17
  them.
• 4:18
  The
• 4:18
  reality
• 4:18
  is
• 4:19
  I
• 4:19
  think
• 4:19
  it's
• 4:20
  a
• 4:20
  little
• 4:20
  aggressive
• 4:21
  to
• 4:21
  say
• 4:22
  we're
• 4:22
  raising
• 4:22
  our
• 4:22
  prices
• 4:23
  today.
• 4:23
  I
• 4:24
  saw
• 4:24
  people
• 4:24
  brands
• 4:25
  raising
• 4:25
  their
• 4:25
  prices
• 4:26
  in
• 4:26
  November
• 4:27
  in
• 4:28
  preparation
• 4:28
  for
• 4:29
  it.
• 4:30
  Right
• 4:30
  now
• 4:31
  it's
• 4:31
  a
• 4:31
  see
• 4:31
  and
• 4:31
  wait
• 4:32
  for
• 4:32
  us.
• 4:32
  Right.
• 4:33
  I
• 4:33
  think
• 4:33
  we
• 4:34
  need
• 4:34
  to
• 4:34
  know
• 4:34
  what
• 4:34
  this
• 4:34
  is
• 4:34
  actually
• 4:35
  going
• 4:35
  to
• 4:35
  look
• 4:35
  like
• 4:36
  before
• 4:36
  we
• 4:36
  make
• 4:37
  those
• 4:37
  decisions.
• 4:38
  I
• 4:38
  will
• 4:38
  tell
• 4:38
  you
• 4:39
  for
• 4:39
  and
• 4:40
  this
• 4:40
  isn't
• 4:40
  just
• 4:40
  subscription
• 4:41
  I
• 4:41
  would
• 4:41
  argue
• 4:41
  subscription
• 4:42
  might
• 4:42
  even
• 4:42
  be
• 4:42
  a
• 4:43
  a
• 4:43
  worst
• 4:44
  case
• 4:44
  scenario
• 4:44
  because
• 4:44
  a
• 4:44
  lot
• 4:44
  of
• 4:44
  them
• 4:45
  are
• 4:45
  trying
• 4:45
  to
• 4:45
  bring
• 4:46
  dollar
• 4:46
  value
• 4:47
  to
• 4:47
  the
• 4:47
  box
• 4:48
  but
• 4:48
  E
• 4:48
  comm
• 4:49
  in
• 4:49
  general
• 4:50
  the
• 4:50
  average
• 4:51
  across
• 4:52
  the
• 4:52
  board
• 4:53
  they
• 4:53
  typically
• 4:54
  only
• 4:54
  have
• 4:54
  about
• 4:55
  or
• 4:56
  they
• 4:56
  have
• 4:56
  about
• 4:56
  45%
• 5:00
  in
• 5:00
  COGS
• 5:03
  and
• 5:04
  do
• 5:04
  some
• 5:04
  quick
• 5:04
  math
• 5:07
  increasing
• 5:07
  those
• 5:08
  with
• 5:08
  these
• 5:09
  new
• 5:09
  tariffs
• 5:10
  knowing
• 5:10
  good
• 5:10
  and
• 5:10
  well
• 5:11
  the
• 5:11
  vast
• 5:11
  majority
• 5:12
  whether
• 5:12
  anybody
• 5:12
  wants
• 5:13
  to
• 5:13
  admit
• 5:13
  or
• 5:13
  not
• 5:13
  is
• 5:13
  stuff
• 5:14
  does
• 5:14
  come
• 5:14
  from
• 5:15
  China.
• 5:15
  Right.
• 5:16
  China
• 5:16
  is
• 5:17
  the
• 5:17
  major
• 5:18
  power
• 5:18
  there.
• 5:20
  So
• 5:22
  you're
• 5:23
  talking
• 5:23
  about
• 5:23
  a
• 5:23
  number
• 5:24
  that
• 5:25
  really
• 5:26
  changes
• 5:26
  the
• 5:26
  impact
• 5:27
  of
• 5:27
  the
• 5:27
  whole
• 5:28
  economics
• 5:28
  of
• 5:28
  that
• 5:29
  business.
• 5:29
  There's
• 5:30
  a
• 5:30
  lot
• 5:30
  of
• 5:30
  businesses
• 5:31
  that
• 5:32
  at
• 5:32
  the
• 5:32
  end
• 5:32
  of
• 5:32
  the
• 5:33
  day
• 5:34
  are
• 5:34
  making
• 5:35
  sub
• 5:35
  10%
• 5:38
  this
• 5:39
  calculates
• 5:39
  them
• 5:39
  out
• 5:39
  of
• 5:40
  a
• 5:40
  business.
• 5:41
  So
• 5:42
  I
• 5:42
  think
• 5:42
  this
• 5:43
  is
• 5:43
  a
• 5:43
  very
• 5:43
  big
• 5:44
  deal
• 5:44
  but
• 5:45
  I
• 5:45
  think
• 5:45
  jumping
• 5:46
  early
• 5:47
  is
• 5:48
  I
• 5:48
  mean
• 5:49
  people
• 5:49
  that
• 5:49
  are
• 5:50
  jumping
• 5:50
  early
• 5:50
  changing
• 5:50
  the
• 5:50
  price
• 5:51
  they
• 5:51
  might
• 5:51
  be
• 5:51
  right.
• 5:53
  I'd
• 5:53
  rather
• 5:54
  not
• 5:54
  do
• 5:55
  to
• 5:55
  expense
• 5:55
  my
• 5:56
  customers
• 5:57
  and
• 5:58
  see
• 5:58
  and
• 5:58
  wait.
• 5:59
  Heading
• 5:59
  to
• 6:00
  sub
• 6:00
  summit
• 6:00
  in
• 6:00
  Dallas
• 6:01
  from
• 6:01
  May
• 6:01
  28th
• 6:02
  to
• 6:02
  30th
• 6:03
  seize
• 6:03
  the
• 6:03
  opportunity
• 6:04
  to
• 6:04
  supercharge
• 6:05
  your
• 6:05
  global
• 6:06
  e
• 6:06
  commerce
• 6:06
  expansion
• 6:07
  book
• 6:08
  a
• 6:08
  one
• 6:08
  on
• 6:08
  one
• 6:08
  hosted
• 6:09
  meeting
• 6:09
  session
• 6:09
  with
• 6:10
  Nick
• 6:10
  Agnetti,
• 6:11
  enterprise
• 6:11
  Sales
• 6:12
  executive
• 6:12
  at
• 6:12
  Asendia
• 6:13
  USA,
• 6:14
  and
• 6:14
  uncover
• 6:15
  strategies
• 6:15
  to
• 6:16
  seamlessly
• 6:16
  grow
• 6:17
  your
• 6:17
  business
• 6:17
  into
• 6:18
  Mexico,
• 6:18
  Canada
• 6:19
  and
• 6:19
  beyond.
• 6:20
  Don't
• 6:21
  miss
• 6:21
  your
• 6:21
  chance
• 6:21
  to
• 6:22
  break
• 6:22
  into
• 6:22
  new
• 6:22
  markets
• 6:23
  and
• 6:23
  grow
• 6:23
  your
• 6:24
  sub
• 6:24
  box
• 6:24
  business
• 6:25
  to
• 6:25
  the
• 6:25
  next
• 6:25
  level.
• 6:26
  Okay,
• 6:27
  Yeah,
• 6:29
  I
• 6:29
  have
• 6:29
  to
• 6:29
  agree
• 6:29
  with
• 6:30
  John
• 6:31
  on
• 6:31
  the
• 6:31
  CUA
• 6:32
  thing.
• 6:33
  It's
• 6:33
  definitely
• 6:33
  very
• 6:34
  important
• 6:34
  and
• 6:34
  I
• 6:35
  think
• 6:35
  you
• 6:35
  have
• 6:36
  to
• 6:36
  plan
• 6:36
  for
• 6:36
  this
• 6:37
  in
• 6:37
  the
• 6:37
  subscription
• 6:38
  box
• 6:38
  space.
• 6:40
  Subscription
• 6:41
  box
• 6:41
  companies
• 6:42
  specifically
• 6:42
  are
• 6:42
  already
• 6:43
  working
• 6:43
  on
• 6:43
  razor
• 6:44
  thin
• 6:44
  margins.
• 6:45
  So
• 6:45
  of
• 6:45
  course,
• 6:46
  when
• 6:46
  you
• 6:46
  think
• 6:46
  of
• 6:47
  a
• 6:47
  25%
• 6:48
  tariff
• 6:49
  fee
• 6:49
  imposed
• 6:50
  on
• 6:51
  your
• 6:51
  products
• 6:51
  now
• 6:52
  coming
• 6:52
  in,
• 6:53
  when
• 6:53
  you've
• 6:53
  been
• 6:53
  operating
• 6:54
  for
• 6:54
  a
• 6:54
  number
• 6:54
  of
• 6:55
  years,
• 6:55
  the
• 6:55
  math
• 6:56
  doesn't
• 6:56
  add
• 6:56
  up
• 6:56
  for
• 6:56
  your
• 6:57
  business
• 6:57
  model.
• 6:58
  It's
• 6:59
  going
• 6:59
  to
• 6:59
  go
• 6:59
  upside
• 7:00
  down.
• 7:00
  However,
• 7:03
  I
• 7:03
  think
• 7:03
  of
• 7:03
  some
• 7:04
  of
• 7:04
  these
• 7:04
  brands
• 7:04
  out
• 7:04
  there
• 7:05
  that
• 7:05
  have
• 7:05
  relationships
• 7:06
  with
• 7:06
  manufacturers
• 7:07
  overseas
• 7:08
  for
• 7:08
  four,
• 7:09
  five,
• 7:09
  six
• 7:10
  years.
• 7:10
  Right.
• 7:11
  And
• 7:11
  these
• 7:11
  manufacturers
• 7:12
  are
• 7:13
  relying
• 7:14
  heavily
• 7:14
  on
• 7:14
  your
• 7:15
  business.
• 7:17
  The
• 7:17
  wait
• 7:17
  and
• 7:17
  see
• 7:18
  game
• 7:18
  for
• 7:18
  me,
• 7:18
  I
• 7:18
  agree
• 7:18
  with,
• 7:19
  because
• 7:19
  you'll
• 7:19
  be,
• 7:20
  you'll
• 7:20
  be
• 7:21
  surprised.
• 7:21
  A
• 7:21
  lot
• 7:21
  of
• 7:22
  those
• 7:22
  manufacturers
• 7:23
  will
• 7:23
  absorb
• 7:24
  those
• 7:24
  costs
• 7:25
  or
• 7:25
  maybe
• 7:26
  take
• 7:26
  on
• 7:27
  half
• 7:27
  of
• 7:27
  those
• 7:27
  costs,
• 7:28
  you
• 7:28
  know,
• 7:29
  so
• 7:29
  I
• 7:29
  think
• 7:29
  everyone
• 7:29
  sees,
• 7:29
  okay,
• 7:30
  25,
• 7:30
  whatever,
• 7:31
  30%
• 7:31
  tariff
• 7:32
  imposed,
• 7:32
  boom,
• 7:32
  that's
• 7:33
  going
• 7:33
  to
• 7:33
  affect
• 7:33
  me
• 7:33
  right
• 7:34
  away,
• 7:34
  my
• 7:34
  business.
• 7:35
  No,
• 7:35
  I
• 7:36
  don't,
• 7:36
  I
• 7:36
  disagree.
• 7:36
  I
• 7:37
  don't
• 7:37
  think
• 7:37
  that's
• 7:37
  going
• 7:37
  to
• 7:37
  be
• 7:37
  the
• 7:38
  case,
• 7:38
  actually.
• 7:39
  I
• 7:39
  actually
• 7:39
  think
• 7:40
  every
• 7:40
  part
• 7:41
  of
• 7:41
  every
• 7:41
  party
• 7:41
  involved
• 7:42
  is
• 7:43
  going
• 7:43
  to
• 7:43
  work
• 7:43
  together
• 7:44
  actually
• 7:44
  to
• 7:44
  figure
• 7:45
  out
• 7:45
  how
• 7:46
  this
• 7:46
  can
• 7:46
  make
• 7:46
  sense
• 7:46
  for
• 7:47
  every
• 7:47
  party
• 7:47
  involved.
• 7:49
  And
• 7:49
  I
• 7:49
  think
• 7:49
  that
• 7:50
  a
• 7:50
  lot
• 7:50
  of
• 7:50
  brands
• 7:51
  might
• 7:51
  be
• 7:51
  acting
• 7:52
  a
• 7:52
  little
• 7:52
  too
• 7:52
  quickly
• 7:52
  and
• 7:54
  maybe
• 7:54
  they're
• 7:55
  acting
• 7:55
  quickly
• 7:55
  and
• 7:55
  they
• 7:55
  are
• 7:56
  going
• 7:56
  to
• 7:56
  be
• 7:56
  right.
• 7:56
  We
• 7:56
  don't
• 7:57
  know.
• 7:57
  Right.
• 7:58
  But
• 7:59
  I,
• 7:59
  but
• 7:59
  I
• 7:59
  do
• 8:00
  think
• 8:00
  that
• 8:01
  we
• 8:01
  do
• 8:02
  need
• 8:02
  to
• 8:02
  kind
• 8:02
  of
• 8:02
  let
• 8:02
  this
• 8:03
  pan
• 8:03
  out.
• 8:03
  I
• 8:03
  think
• 8:03
  the
• 8:03
  relationships
• 8:04
  and
• 8:05
  kind
• 8:05
  of
• 8:05
  like
• 8:05
  the
• 8:05
  conversations
• 8:06
  still
• 8:07
  need
• 8:07
  to
• 8:07
  be.
• 8:07
  Happen.
• 8:09
  You
• 8:09
  know,
• 8:10
  if,
• 8:10
  if,
• 8:10
  if
• 8:11
  it
• 8:11
  was
• 8:11
  black
• 8:11
  and
• 8:11
  white
• 8:12
  and
• 8:12
  you
• 8:12
  know,
• 8:12
  like
• 8:12
  I
• 8:13
  was
• 8:13
  running
• 8:13
  gentleman's
• 8:13
  box
• 8:14
  till
• 8:14
  this
• 8:14
  day
• 8:14
  where
• 8:14
  95%
• 8:15
  of
• 8:16
  everything
• 8:16
  that
• 8:16
  we
• 8:17
  curated
• 8:17
  came
• 8:17
  from
• 8:18
  China
• 8:18
  and
• 8:19
  my
• 8:19
  manufacturer
• 8:19
  is
• 8:19
  like
• 8:20
  25%,
• 8:21
  we'd
• 8:21
  be
• 8:21
  out
• 8:21
  of
• 8:22
  business.
• 8:22
  Right.
• 8:23
  Black
• 8:23
  and
• 8:23
  white.
• 8:23
  That's
• 8:23
  the
• 8:24
  case.
• 8:25
  So
• 8:25
  when
• 8:25
  you
• 8:25
  think
• 8:25
  of
• 8:25
  it
• 8:26
  like
• 8:26
  that,
• 8:26
  that's
• 8:26
  obviously
• 8:27
  very
• 8:27
  scary.
• 8:27
  Right.
• 8:29
  But
• 8:30
  I
• 8:31
  think
• 8:31
  you'll
• 8:31
  be
• 8:31
  surprised
• 8:32
  on
• 8:32
  the
• 8:33
  leverage
• 8:33
  a
• 8:34
  lot
• 8:34
  of
• 8:34
  these
• 8:34
  companies
• 8:35
  will
• 8:35
  have
• 8:36
  in
• 8:36
  having
• 8:37
  these
• 8:37
  conversations
• 8:38
  with
• 8:38
  their
• 8:38
  manufacturers
• 8:39
  overseas
• 8:40
  to
• 8:40
  come
• 8:41
  to
• 8:41
  a
• 8:41
  solution
• 8:41
  that
• 8:41
  makes
• 8:42
  sense
• 8:42
  for
• 8:42
  both
• 8:42
  parties.
• 8:43
  And
• 8:43
  that's
• 8:43
  why
• 8:43
  I
• 8:44
  think
• 8:44
  it's
• 8:44
  a
• 8:44
  wait
• 8:44
  and
• 8:44
  see
• 8:45
  game.
• 8:45
  Interesting.
• 8:48
  Thank
• 8:48
  you
• 8:48
  both
• 8:49
  very
• 8:49
  much
• 8:49
  for
• 8:49
  that.
• 8:49
  And
• 8:50
  I
• 8:50
  agree.
• 8:51
  John
• 8:52
  Roman,
• 8:52
  going
• 8:52
  back
• 8:53
  to
• 8:53
  you
• 8:53
  said
• 8:53
  you
• 8:53
  talked
• 8:54
  to
• 8:54
  five
• 8:54
  smart
• 8:54
  people.
• 8:54
  You
• 8:55
  get
• 8:56
  Five
• 8:57
  different,
• 8:57
  a
• 8:57
  little
• 8:57
  bit
• 8:57
  of
• 8:58
  variance
• 8:58
  from
• 8:58
  five
• 8:58
  different
• 8:59
  people
• 8:59
  as
• 8:59
  to
• 9:00
  what's
• 9:00
  really
• 9:00
  going
• 9:00
  on.
• 9:00
  Right.
• 9:02
  If
• 9:02
  I
• 9:02
  close
• 9:03
  my
• 9:03
  tab
• 9:04
  from
• 9:04
  this
• 9:04
  recording,
• 9:05
  I
• 9:05
  think
• 9:05
  the
• 9:05
  first
• 9:06
  tab
• 9:06
  I'll
• 9:06
  see
• 9:06
  is
• 9:07
  because
• 9:07
  I
• 9:07
  was
• 9:07
  just
• 9:07
  reading
• 9:07
  it
• 9:07
  before
• 9:08
  we
• 9:08
  got
• 9:08
  on
• 9:08
  was
• 9:09
  just
• 9:09
  the
• 9:09
  executive
• 9:09
  order
• 9:10
  directly
• 9:10
  from
• 9:10
  whitehouse.gov
• 9:12
  just
• 9:12
  trying
• 9:12
  to
• 9:12
  dig
• 9:13
  in
• 9:13
  even
• 9:13
  further
• 9:14
  to
• 9:14
  absorb
• 9:14
  it
• 9:15
  more
• 9:15
  because
• 9:15
  this
• 9:15
  is
• 9:15
  the
• 9:15
  business
• 9:16
  know
• 9:16
  that
• 9:17
  we're
• 9:17
  in.
• 9:17
  And
• 9:17
  one
• 9:18
  of
• 9:18
  the
• 9:18
  things
• 9:18
  that
• 9:19
  again
• 9:19
  for,
• 9:19
  for
• 9:19
  listeners
• 9:20
  and
• 9:20
  viewers
• 9:20
  to
• 9:20
  talk
• 9:20
  about
• 9:21
  too
• 9:21
  and
• 9:21
  us
• 9:21
  at
• 9:21
  Asendia,
• 9:22
  our
• 9:22
  focus
• 9:22
  is
• 9:23
  primarily
• 9:23
  it's
• 9:23
  us
• 9:24
  outbound.
• 9:24
  So
• 9:24
  it's
• 9:24
  ex.
• 9:25
  Us.
• 9:25
  Right.
• 9:25
  So
• 9:26
  if
• 9:26
  we
• 9:26
  look
• 9:26
  at,
• 9:27
  you
• 9:27
  know,
• 9:27
  our,
• 9:27
  our,
• 9:28
  our
• 9:28
  biggest
• 9:28
  trading
• 9:29
  partner
• 9:29
  in
• 9:29
  the
• 9:29
  direct
• 9:29
  consumer
• 9:30
  space
• 9:30
  being
• 9:30
  Canada.
• 9:31
  From,
• 9:32
  from
• 9:32
  a
• 9:32
  US
• 9:32
  based
• 9:33
  perspective,
• 9:34
  Canada
• 9:34
  was
• 9:35
  right,
• 9:35
  was,
• 9:35
  was
• 9:36
  upset
• 9:37
  about
• 9:37
  the
• 9:38
  March
• 9:38
  4,
• 9:38
  you
• 9:39
  know,
• 9:39
  the,
• 9:39
  the
• 9:40
  tariff
• 9:40
  changes
• 9:42
  and,
• 9:42
  and
• 9:43
  so
• 9:43
  they
• 9:43
  implemented
• 9:43
  a
• 9:44
  Surtex
• 9:44
  on
• 9:45
  a
• 9:45
  specific
• 9:46
  number
• 9:46
  of
• 9:46
  HS
• 9:47
  codes
• 9:48
  or
• 9:48
  a
• 9:48
  specific
• 9:48
  set
• 9:49
  of
• 9:49
  HS
• 9:49
  codes.
• 9:50
  Unfortunately
• 9:50
  for
• 9:51
  a
• 9:52
  company
• 9:53
  that's
• 9:53
  in
• 9:53
  the
• 9:53
  subscriptions
• 9:54
  box
• 9:54
  space
• 9:54
  that's
• 9:54
  in
• 9:54
  northern
• 9:55
  Michigan,
• 9:55
  they
• 9:55
  were
• 9:55
  highly
• 9:56
  impacted
• 9:57
  because
• 9:57
  they
• 9:57
  have
• 9:57
  US
• 9:57
  made
• 9:58
  goods.
• 9:58
  And
• 9:58
  then
• 9:58
  there's
• 9:58
  some
• 9:59
  that
• 9:59
  are
• 9:59
  down
• 9:59
  south
• 9:59
  that
• 10:00
  I
• 10:00
  have
• 10:00
  that
• 10:00
  and
• 10:00
  there's
• 10:00
  many
• 10:01
  others
• 10:01
  throughout
• 10:01
  the
• 10:01
  country.
• 10:01
  But
• 10:02
  I'm
• 10:02
  using
• 10:02
  these
• 10:02
  as
• 10:02
  example
• 10:03
  where
• 10:03
  all
• 10:04
  of
• 10:04
  a
• 10:04
  sudden
• 10:04
  they
• 10:05
  were
• 10:05
  paying
• 10:05
  zero
• 10:06
  duty
• 10:07
  and
• 10:07
  let's
• 10:08
  say
• 10:08
  January
• 10:09
  and
• 10:09
  February.
• 10:10
  Then
• 10:10
  all
• 10:10
  of
• 10:10
  a
• 10:10
  sudden
• 10:10
  we
• 10:10
  recalculated
• 10:11
  and
• 10:11
  they
• 10:12
  look
• 10:12
  at,
• 10:12
  okay,
• 10:12
  if
• 10:12
  we
• 10:12
  look
• 10:12
  at
• 10:13
  another
• 10:13
  30
• 10:13
  day
• 10:13
  period
• 10:14
  post
• 10:14
  March,
• 10:15
  post
• 10:15
  March
• 10:15
  4th,
• 10:16
  we're
• 10:16
  looking
• 10:16
  at,
• 10:16
  then
• 10:17
  they're
• 10:17
  going
• 10:17
  to
• 10:17
  be
• 10:17
  paying
• 10:18
  another,
• 10:18
  you
• 10:18
  know,
• 10:18
  $9,000
• 10:19
  a
• 10:19
  month
• 10:19
  in
• 10:20
  duty.
• 10:20
  That's
• 10:21
  significant.
• 10:22
  You
• 10:22
  know,
• 10:22
  so,
• 10:22
  so
• 10:22
  there's
• 10:23
  a
• 10:23
  lot
• 10:23
  of
• 10:23
  things
• 10:23
  going
• 10:23
  on
• 10:24
  there
• 10:24
  with
• 10:24
  that.
• 10:24
  A
• 10:24
  lot
• 10:24
  to
• 10:25
  shake
• 10:25
  out.
• 10:25
  Okay.
• 10:26
  We're,
• 10:26
  we're
• 10:27
  closing
• 10:27
  in
• 10:27
  on
• 10:27
  time
• 10:28
  here.
• 10:29
  I
• 10:29
  just
• 10:29
  want
• 10:29
  to.
• 10:30
  John
• 10:30
  Roman.
• 10:31
  Where
• 10:31
  can,
• 10:32
  where
• 10:32
  can
• 10:32
  people
• 10:32
  that
• 10:32
  are
• 10:33
  listening
• 10:33
  and
• 10:34
  watching
• 10:34
  find
• 10:34
  information
• 10:35
  about
• 10:35
  John
• 10:35
  Roman
• 10:36
  and
• 10:36
  what
• 10:36
  you
• 10:37
  want
• 10:37
  to
• 10:37
  put
• 10:37
  out
• 10:37
  there?
• 10:39
  LinkedIn
• 10:39
  is
• 10:39
  probably
• 10:40
  the,
• 10:40
  the
• 10:40
  best
• 10:41
  place,
• 10:41
  the
• 10:41
  place
• 10:41
  I'm
• 10:42
  most
• 10:42
  active
• 10:43
  also
• 10:43
  online.
• 10:43
  Queso.
• 10:46
  It's
• 10:46
  a
• 10:47
  blog.
• 10:48
  It's
• 10:48
  80%
• 10:49
  me,
• 10:49
  it's
• 10:50
  20%
• 10:51
  other
• 10:52
  people
• 10:52
  in
• 10:52
  the
• 10:52
  industry.
• 10:53
  And
• 10:54
  yeah.
• 10:55
  Have
• 10:55
  some
• 10:55
  newsletters,
• 10:56
  have
• 10:56
  the
• 10:56
  awesome
• 10:56
  pod
• 10:57
  asom,
• 10:58
  it's
• 10:59
  a
• 10:59
  weekly
• 10:59
  pod
• 10:59
  every
• 11:00
  Thursday.
• 11:02
  You
• 11:02
  can
• 11:02
  find
• 11:03
  it
• 11:03
  on
• 11:03
  YouTube.
• 11:04
  I
• 11:05
  think
• 11:05
  it
• 11:05
  might
• 11:05
  be
• 11:05
  the,
• 11:07
  I
• 11:07
  mean
• 11:07
  in
• 11:07
  my
• 11:07
  opinion
• 11:08
  it's
• 11:08
  the
• 11:08
  best
• 11:08
  direct
• 11:09
  to
• 11:09
  consumer
• 11:10
  podcast.
• 11:10
  But.
• 11:11
  Okay,
• 11:12
  all
• 11:12
  right.
• 11:12
  Number
• 11:13
  wise
• 11:13
  is
• 11:13
  in
• 11:14
  the
• 11:14
  top.
• 11:14
  It
• 11:14
  is
• 11:15
  in
• 11:15
  the
• 11:15
  top
• 11:15
  though.
• 11:17
  Very
• 11:17
  good.
• 11:18
  All
• 11:18
  right,
• 11:18
  thank
• 11:18
  you.
• 11:18
  And
• 11:18
  John
• 11:19
  Haji,
• 11:19
  what
• 11:19
  about
• 11:19
  yourself?
• 11:21
  LinkedIn
• 11:22
  and
• 11:22
  then
• 11:22
  our,
• 11:23
  our,
• 11:23
  our
• 11:23
  sub
• 11:23
  summit.
• 11:24
  LinkedIn.
• 11:25
  Okay.
• 11:25
  And
• 11:26
  sub.
• 11:28
  And
• 11:28
  coming
• 11:28
  to
• 11:28
  sub
• 11:29
  in
• 11:29
  Dallas.
• 11:29
  Yeah.
• 11:30
  There
• 11:30
  you
• 11:30
  go.
• 11:30
  That's
• 11:30
  a
• 11:30
  thank
• 11:30
  you,
• 11:31
  gentlemen.
• 11:31
  Thank
• 11:31
  you.
• 11:31
  Thank
• 11:32
  you.
• 11:32
  Yes.
• 11:33
  What
• 11:33
  are
• 11:34
  the
• 11:34
  dates
• 11:34
  for
• 11:34
  sub
• 11:34
  summit?
• 11:36
  May
• 11:36
  28th
• 11:37
  through
• 11:37
  30th,
• 11:38
  Dallas,
• 11:38
  Texas.
• 11:40
  It's
• 11:40
  going
• 11:40
  to
• 11:40
  be
• 11:41
  filled
• 11:41
  with
• 11:42
  tons
• 11:42
  of
• 11:42
  merchants
• 11:43
  across
• 11:43
  many
• 11:43
  different
• 11:44
  verticals
• 11:44
  of
• 11:44
  subscription,
• 11:45
  subscription
• 11:46
  box
• 11:46
  membership,
• 11:46
  loyalty
• 11:47
  rewards,
• 11:47
  digital
• 11:48
  streaming,
• 11:49
  all
• 11:49
  of
• 11:49
  them.
• 11:50
  Talk
• 11:50
  in
• 11:50
  every
• 11:50
  aspect
• 11:51
  of
• 11:51
  the
• 11:51
  business
• 11:51
  that
• 11:52
  you
• 11:52
  need
• 11:52
  to
• 11:52
  kind
• 11:52
  of
• 11:52
  grow
• 11:53
  and
• 11:53
  scale
• 11:53
  your
• 11:53
  business.
• 11:54
  There'll
• 11:55
  be
• 11:55
  about
• 11:55
  2,000
• 11:56
  attendees
• 11:56
  there,
• 11:57
  so
• 11:57
  be
• 11:57
  part
• 11:58
  of
• 11:58
  it.
• 11:58
  And
• 12:00
  I
• 12:00
  won't
• 12:00
  reveal
• 12:01
  who
• 12:01
  the
• 12:01
  headliner
• 12:02
  act
• 12:02
  is,
• 12:02
  but
• 12:02
  if
• 12:02
  you
• 12:02
  check
• 12:03
  out
• 12:03
  Sub
• 12:03
  Summit's
• 12:04
  LinkedIn
• 12:04
  pages
• 12:05
  and
• 12:05
  follow
• 12:05
  us
• 12:06
  on
• 12:06
  social,
• 12:07
  you'll
• 12:07
  get
• 12:07
  a
• 12:07
  sneak
• 12:07
  peek
• 12:08
  on
• 12:08
  who's
• 12:08
  headlining
• 12:09
  our
• 12:09
  after
• 12:09
  parties
• 12:10
  on
• 12:10
  day
• 12:10
  two.
• 12:11
  Beautiful.
• 12:11
  Thank
• 12:12
  you
• 12:12
  so
• 12:12
  much.
• 12:12
  Jason,
• 12:12
  do
• 12:12
  you
• 12:13
  have
• 12:13
  anything
• 12:13
  you
• 12:13
  want
• 12:13
  to
• 12:13
  add
• 12:13
  before
• 12:13
  you
• 12:14
  wrap
• 12:14
  up?
• 12:14
  Great.
• 12:14
  Just.
• 12:15
  Yeah.
• 12:15
  Thanks
• 12:15
  guys
• 12:16
  for
• 12:16
  joining
• 12:16
  us
• 12:16
  today.
• 12:16
  Good
• 12:16
  luck
• 12:17
  at
• 12:17
  Sub
• 12:17
  Summit
• 12:17
  and
• 12:18
  thanks
• 12:18
  for
• 12:18
  the
• 12:19
  great
• 12:19
  discussion
• 12:19
  on
• 12:19
  this
• 12:20
  stuff.
• 12:20
  Yeah,
• 12:21
  thanks.
• 12:21
  Thanks
• 12:22
  so
• 12:22
  much,
• 12:22
  guys.
• 12:23
  Thanks,
• 12:23
  guys.
• 12:24
  Yep.
• 12:24
  Thanks,
• 12:24
  guys.
• 12:25
  Share
• 12:25
  subscribe
• 12:26
  and
• 12:26
  download
• 12:27
  our
• 12:27
  podcast
• 12:28
  to
• 12:28
  learn
• 12:28
  more
• 12:29
  about
• 12:29
  today's
• 12:29
  topic
• 12:30
  or
• 12:30
  for
• 12:30
  a
• 12:30
  free
• 12:31
  consultation,
• 12:32
  email
• 12:32
  us
• 12:34
  at
• 12:36
  ecommerce.usa@asendia.com.
• 12:36
  Come
• 12:37
  back
• 12:37
  for
• 12:37
  more
• 12:38
  insightful
• 12:38
  discussions
• 12:39
  on
• 12:39
  E
• 12:39
  commerce,
• 12:39
  shipping
• 12:40
  to
• 12:40
  Canada,
• 12:41
  Mexico
• 12:41
  and
• 12:42
  worldwide.