Cannes Day 4: Not all reach is created equal
Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DDB Hong Kong; Dione Song, CEO, Love Bonito For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a…
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