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Communicating the Value of Marketing with Mitali Israni, Director of Marketing at Medallia
In today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Mitali Israni about aligning sales and marketing, and the truth behind communicating the value of marketing.
Understanding the relationship between marketing and sales requires more than meets the eye. It’s not just about marketers going after the accounts that sales want; it’s about carefully crafting a strategy that allows marketing to make their impact on pipeline and gives sales the opportunities to win.
Mitali Israni is the Director of Marketing at Medallia, and she has 12+ years experience in demand…
The skinny
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