Latest / Earn Your Leisure / EYL #64 Mastermind feat. Ryan Leslie

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EYL #64 Mastermind feat. Ryan Leslie · Earn Your Leisure

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  Speaker 2: All right, Gods, welcome back and your leisure podcast Special
• 1:03
  Speaker 2: special Edition. But before we get started, we got some news. Philadelphia.
• 1:07
  Speaker 2: We headed to your city. You know that we're on
• 1:09
  Speaker 2: to it right now, So Philly, we're taking over the city.
• 1:12
  Speaker 2: March fourteenth. March fifteenth to day stravaganza. We got we
• 1:17
  Speaker 2: got a live podcast on the fourteenth and the workshop
• 1:20
  Speaker 2: on the fifteenth, live podcast from our brother Wallow to
• 1:22
  Speaker 2: sixty seventh, Big Business Special surprise guest, open bar catered.
• 1:26
  Speaker 2: And then on the workshop we got Aisha Sheldon, Alex
• 1:29
  Speaker 2: good In andgy Vending Biz a Tea Blair Man. It's
• 1:36
  Speaker 2: going to be crazy. It's gonna be a crazy situation.
• 1:38
  Speaker 2: So all information is on on our website on your
• 1:40
  Speaker 2: Legion dot com on the events tab and get your tickets.
• 1:44
  Speaker 2: Can't wait to see you. So all right, we're gonna
• 1:46
  Speaker 2: jump right into it. You know, we try to take
• 1:48
  Speaker 2: requests from our listeners as much as we possibly can.
• 1:52
  Speaker 2: We try to facilitate it, so you know, we get
• 1:55
  Speaker 2: a lot of different requests with different people when we
• 1:56
  Speaker 2: try to try to make it happen. And one of
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  Speaker 2: the one of the top request that we've been getting
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  Speaker 2: especially recently is a legend in the music game and
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  Speaker 2: also in the tech game as well, Ryan Leslie, And
• 2:10
  Speaker 2: so people hit us up and they're like, yo, you
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  Speaker 2: should get him on the podcast. And actually it's ironic
• 2:14
  Speaker 2: because behind the scenes I was working for like months
• 2:18
  Speaker 2: to try.
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  Speaker 3: To make it happen.
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  Speaker 4: September. We got the Yo, he might come on. I'm like,
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  Speaker 4: let's do it here now.
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  Speaker 2: But you know we did it. So yes, Ryan Leslie
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  Speaker 2: needs no introduction by giving one. As I said, a
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  Speaker 2: Legend of the Game producer singer rapper worked with some
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  Speaker 2: of the biggest names in history, Kanye West, Diddy, Beyonce,
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  Speaker 2: Fabulous Banks, the list go crazy. But now he's doing
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  Speaker 2: his thing in check. Obviously he's a smart guy. If
• 2:51
  Speaker 2: you know his backstory went to Harvard. Yeah, it also
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  Speaker 2: got a perfect score on the s A T.
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  Speaker 5: I saw these things.
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  Speaker 2: So yeah, So without further doing, Ryan Leslie, first and foremost,
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  Speaker 2: thank you for joining us.
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  Speaker 6: Appreciate you coming. Man.
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  Speaker 7: Yeah, so I hear y'all going to Philly. I didn't
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  Speaker 7: get the invite, you.
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  Speaker 3: Know what I'm saying, all right, right now, you know what.
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  Speaker 4: Happens Like they're like, yo, I'm coming to Philly. You
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  Speaker 4: just kind of gave it away.
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  Speaker 3: We'll talk a little bit about the workshop.
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  Speaker 2: So, so the workshop is so you know, like a
• 3:23
  Speaker 2: lot of people through like financial seminars. Yeah, well, our
• 3:26
  Speaker 2: thing is different because we bring different people on. So
• 3:29
  Speaker 2: it's really like kind of like a concert That's how
• 3:31
  Speaker 2: we like to frame it because like each city that
• 3:33
  Speaker 2: we build so many strong relationships with the podcast that
• 3:37
  Speaker 2: each city that we go to we have like people
• 3:39
  Speaker 2: in the city, and we try to switch it up
• 3:41
  Speaker 2: so like we might do trucking one city, we might
• 3:43
  Speaker 2: through real estate, we might do wholesaling, we might do stocks.
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  Speaker 2: So presenters come on and they present for about forty
• 3:49
  Speaker 2: five minutes. It's interactive. People ask them questions and yeah,
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  Speaker 2: it's about two and a half hours three hours afterwards
• 3:55
  Speaker 2: to stay ask questions. So it's and it's it's an
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  Speaker 2: intimate setting. So yes, it's something that.
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  Speaker 4: We try to compare like when we talk about music.
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  Speaker 4: We try to compare it like what cal It does
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  Speaker 4: when he goes onto it.
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  Speaker 6: Every time we go to.
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  Speaker 4: A city, So every time we go to a city,
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  Speaker 4: whether we're in Houston, we're gonna bring somebody from Houston
• 4:12
  Speaker 4: to come speak, and we when go to Atlanta, we
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  Speaker 4: bring the people from Atlanta. And now we're in Philly,
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  Speaker 4: were bringing the Philly people out.
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  Speaker 3: So okay, so maybe I need to do the New York.
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  Speaker 2: Yeah, it's gonna be crazy tell you about that. You're
• 4:25
  Speaker 2: going to tell you about that, So ill So we're
• 4:29
  Speaker 2: going to talk about a few different things, but I
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  Speaker 2: would like to start with the music, because that's where
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  Speaker 2: you originally started as far as you know, your career.
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  Speaker 2: So we talked about music a lot, but we never
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  Speaker 2: covered it from a producer standpoint. I just realized that
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  Speaker 2: today when I was prepping for this.
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  Speaker 4: Yeah, we had Derek talk about from the executive standpoint,
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  Speaker 4: we had Mickey Fast from.
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  Speaker 5: The Dope freestyle.
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  Speaker 4: We never really had somebody break it down from the
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  Speaker 4: person who's actually making it, curating that music.
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  Speaker 2: Yeah, So, as far as you get in the game,
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  Speaker 2: how did how did your career path takes as a
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  Speaker 2: producer first, and even figuring out as far as like
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  Speaker 2: points on an album and negotiating royalties and things of
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  Speaker 2: that nature.
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  Speaker 7: Yeah, I mean I think now more than ever it's
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  Speaker 7: important to know your math on that. I think really
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  Speaker 7: when I was getting started the going, I think actually
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  Speaker 7: in a lot of ways, when people start getting into music,
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  Speaker 7: they just say, look, I just want to have the
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  Speaker 7: biggest hits possible. And you know, it's inevitable if I
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  Speaker 7: have a really big hit that I'm gonna get paid.
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  Speaker 3: You know.
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  Speaker 7: And there's a lot of there are a great number
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  Speaker 7: of revenue streams, and there are a great number of
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  Speaker 7: revenue streams that are potentially overlooked. And so you know,
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  Speaker 7: for me coming up in a game, I was very
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  Speaker 7: fortunate to have really great mentors and folks that were
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  Speaker 7: working with me had signed me management all of that,
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  Speaker 7: and so they really helped me to sit down and
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  Speaker 7: understand not only just my paperwork and my contract, but
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  Speaker 7: what all the actual revenue streams are. So with music,
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  Speaker 7: I mean, first of all, I would say, look, information
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  Speaker 7: is so readily available online. It's just about knowing what
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  Speaker 7: to search and then also knowing what's reliable and so listen,
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  Speaker 7: you know, for me even still today, there's your performance
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  Speaker 7: rights organizations, which is like your askcap you're being mine,
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  Speaker 7: and then you have your actual publishing, so whoever's actually
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  Speaker 7: administering your publishing. So I know there's a ton of
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  Speaker 7: folks that are putting music up on Spotify and you know,
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  Speaker 7: distributing their music through an aggregator like a CD, baby,
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  Speaker 7: Distro kid whatever it is. Yeah, and they completely overlook
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  Speaker 7: the actual other side of the publishing, and so you
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  Speaker 7: still need an administrator on that publishing side. And that's
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  Speaker 7: and so you know, I just had a great meeting
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  Speaker 7: with Downtown Music Holdings and they've got probably one of
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  Speaker 7: the leading from a technology standpoint platforms for that publishing administration.
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  Speaker 3: It's called song Trust. And so you know, I.
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  Speaker 7: Think nowadays everything is basically self service, and software really
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  Speaker 7: has been that equalizer, I would say.
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  Speaker 3: And for me, I just like.
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  Speaker 7: To be in control of my revenue stream. So I
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  Speaker 7: like to be able to look at be able to
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  Speaker 7: just log into my accounts and see them all, even
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  Speaker 7: if that means that you know, they may be delayed.
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  Speaker 7: I just want to be one percent on top of them.
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  Speaker 7: So I mean, I'm not sure if I'm even answering
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  Speaker 7: your question per se. When I first got started, I
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  Speaker 7: would just say, look, I was very much concerned with
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  Speaker 7: an advance, and I think a lot of folks when
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  Speaker 7: they first get started, you've been living in the basement,
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  Speaker 7: You've been you know, living out the trap wherever you
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  Speaker 7: live in. You want that advance because that advance is
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  Speaker 7: that first way that you're going to pay for all
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  Speaker 7: those years of starvation, if you will.
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  Speaker 4: So the advance is the money that the record labels
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  Speaker 4: given to you, saying like here's the money that you
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  Speaker 4: get to do the project.
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  Speaker 7: Yeah, and I mean it's actually an advance against your royalties, right,
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  Speaker 7: So on the artist's side depends on the type of
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  Speaker 7: deal you make. And I mean, listen, business is really
• 8:04
  Speaker 7: just business, and whatever you sign is whatever you sign.
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  Speaker 7: I know, there's definitely always been a lot to talk about, like, hey,
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  Speaker 7: you know, people are you know they got they got
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  Speaker 7: into slave deals, and you know, you hear these kinds
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  Speaker 7: of these kinds of overtones all the time. At the
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  Speaker 7: end of the day, I think, you know, as long
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  Speaker 7: as you've got good legal counsel and you're sitting down
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  Speaker 7: and you're looking at your contracts, you're definitely the final
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  Speaker 7: arbiter of what deal you get into. And so it's
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  Speaker 7: important for you just to just know and be informed.
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  Speaker 7: So for me, my Bible level primer for the music industry,
• 8:41
  Speaker 7: and this is an age old primer. It's a Donald
• 8:43
  Speaker 7: Passman book all you need to know about the music business.
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  Speaker 7: It's updated all the time, and you know, I always
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  Speaker 7: recommend Look, somebody really wants to know, they could start there.
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  Speaker 7: And it's updated and it was written by an attorney
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  Speaker 7: who definitely just understands just the nuances of the business.
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  Speaker 7: And then you know, no matter what's actually written in
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  Speaker 7: the books. It's different when you're actually sitting across a
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  Speaker 7: negotiation table and you're going to negotiate whatever deal is
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  Speaker 7: best for you at that time. And so, you know,
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  Speaker 7: I find that there are a lot of folks that
• 9:14
  Speaker 7: when they're sitting there at that negotiation table and they've
• 9:18
  Speaker 7: never seen five thousand and ten thousan twenty thousand, one
• 9:22
  Speaker 7: hundred thousand at one time in their bank account, much
• 9:24
  Speaker 7: less five hundred thousand or a million dollars, and those situations,
• 9:28
  Speaker 7: they say, oh, yeah, definitely sign me up for that,
• 9:31
  Speaker 7: without actually looking at what the actual what the contractual
• 9:35
  Speaker 7: obligations are that are associated with signing those deals. The
• 9:39
  Speaker 7: end of the day, though, you know, life just goes on.
• 9:42
  Speaker 7: And I was just having a conversation today. Life is
• 9:46
  Speaker 7: really like water. It's fluid, and basically the time that
• 9:50
  Speaker 7: you have takes on the shape of whatever container that
• 9:54
  Speaker 7: you that you put around your life. And so if
• 9:57
  Speaker 7: you put a container around your life where you get
• 9:59
  Speaker 7: that upfront advance and it's a big upfront advance and
• 10:03
  Speaker 7: you're able to do in a smart way what you
• 10:05
  Speaker 7: should do with that, and you're keeping track of your accounting,
• 10:09
  Speaker 7: and when that advance is recouped, et cetera, then that
• 10:12
  Speaker 7: may be the right pathway for you as opposed to
• 10:15
  Speaker 7: delay the gratification and waiting eighteen months to actually let
• 10:20
  Speaker 7: the publishing or the royalties trickle in.
• 10:22
  Speaker 2: So let me ask you this because a lot of times,
• 10:23
  Speaker 2: especially with producers, there's been a lot of record label
• 10:26
  Speaker 2: won't name any recor labels, but there's a lot of
• 10:28
  Speaker 2: record labels where producers say that they don't get paid. Right,
• 10:31
  Speaker 2: It's like a it happens all the time. So why
• 10:34
  Speaker 2: is it such an epidemic with producers, specifically producers making
• 10:38
  Speaker 2: beats and getting delayed on their payments or not getting
• 10:41
  Speaker 2: paid because you hear about that all the time, and
• 10:44
  Speaker 2: even like big name producers and they go on social
• 10:47
  Speaker 2: media and they make a big deal about it.
• 10:48
  Speaker 4: So it's like, yo, I have a relationship with you,
• 10:50
  Speaker 4: and you'll give me all the back end and it
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  Speaker 4: never happens.
• 10:52
  Speaker 5: That happens all the time.
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  Speaker 7: Yeah, I mean listen, Like I said, all of all
• 10:58
  Speaker 7: of those situations are directly correlated to.
• 11:02
  Speaker 3: What you negotiate up front.
• 11:04
  Speaker 7: And I would I would just say that in many cases,
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  Speaker 7: one of the most uncomfortable conversations to have, and unless
• 11:13
  Speaker 7: you have an advocate or you have the wherewithal to
• 11:17
  Speaker 7: have that conversation right there in the session, that uncomfortable
• 11:21
  Speaker 7: conversation is Hey, what part of this record do I own?
• 11:23
  Speaker 3: When do we get paid?
• 11:25
  Speaker 7: How is it all going to be broken down? And
• 11:27
  Speaker 7: where's the paperwork for it? It almost seems that antithetical
• 11:31
  Speaker 7: to the creative process, right, because the creative process you
• 11:36
  Speaker 7: want to be open. You want to be open up ideas.
• 11:38
  Speaker 7: People want to be sharing back and forth, and the
• 11:40
  Speaker 7: last element of that process is to be sitting back
• 11:44
  Speaker 7: and saying, Okay, what percentage of the song line it's
• 11:49
  Speaker 7: but it's a I just believe you. You get what
• 11:52
  Speaker 7: you negotiate, and you may not even get what you deserve,
• 11:56
  Speaker 7: you get what you negotiate, right, And so for me,
• 11:59
  Speaker 7: I think that and you know, we just have to
• 12:02
  Speaker 7: get more comfortable with the discomfort, and that just needs
• 12:08
  Speaker 7: to be a requisite of doing business. And once you're
• 12:12
  Speaker 7: at that level and you understand, and folks that work
• 12:16
  Speaker 7: with you understand that a requisite of doing businesses to
• 12:19
  Speaker 7: just have that upfront, transparent conversation. Then once both sides agreed,
• 12:24
  Speaker 7: then you allowed to run down on people for the
• 12:28
  Speaker 7: money that's owed, because there is no confusion in terms
• 12:33
  Speaker 7: of having some sort of like, you know, fugazy conversation
• 12:36
  Speaker 7: as opposed to having whatever you need to have in writing.
• 12:39
  Speaker 3: And so you get what you negotiate.
• 12:41
  Speaker 4: Yeah, so I'm imagine you know when you walk into
• 12:43
  Speaker 4: these tables, obviously you come from a highly educated background.
• 12:46
  Speaker 4: I think you said your dad wanted you to study law.
• 12:48
  Speaker 7: Is that true, law, medicine, you know whatever. It was
• 12:53
  Speaker 7: a guaranteed pathway that somebody was.
• 12:55
  Speaker 3: Going to get.
• 12:56
  Speaker 4: Did you feel when you sit at these tables, obviously
• 12:58
  Speaker 4: you have a distinct advance and knowing that you know what,
• 13:01
  Speaker 4: they're not talking to somebody who's.
• 13:02
  Speaker 6: Educated in this game.
• 13:03
  Speaker 7: Listen, I would say that Baby and Slim sitting at
• 13:09
  Speaker 7: these tables, they also had an advantage because they were
• 13:13
  Speaker 7: moving one hundred thousand mixtapes a week. So the education is,
• 13:20
  Speaker 7: the education comes in whatever format that you achieve or
• 13:26
  Speaker 7: accumulate the education, right, So it's really up to you
• 13:29
  Speaker 7: to educate yourself.
• 13:31
  Speaker 3: You know you don't.
• 13:32
  Speaker 7: I mean, I didn't go to Harvard for music business.
• 13:35
  Speaker 7: I read it myself, and so I think probably some
• 13:39
  Speaker 7: of the most astute business people in the music business.
• 13:44
  Speaker 7: They learned from being observant, they learned from having great relationships,
• 13:48
  Speaker 7: they learned from deciding that they wanted to be mentored
• 13:52
  Speaker 7: by the best attorneys, the best managers, and they you know,
• 13:56
  Speaker 7: they had the transparency into the deals. And so I
• 13:59
  Speaker 7: think that you know, nowadays, like I said, with with
• 14:02
  Speaker 7: the with the amount of information that's readily accessible, there's
• 14:08
  Speaker 7: really no excuse for someone to enter into a deal
• 14:13
  Speaker 7: blindly unless they intentionally just want to be ignorant about
• 14:17
  Speaker 7: the deal. And so I think that you know, we
• 14:20
  Speaker 7: live in an age of media where you could find anybody,
• 14:23
  Speaker 7: You can connect with anyone. They may or may not respond,
• 14:27
  Speaker 7: but you can at least reach out. You can ask
• 14:30
  Speaker 7: for an introduction, you can ask for a referral, you
• 14:33
  Speaker 7: can ask for a recommendation, and you can go get
• 14:36
  Speaker 7: the knowledge. And so you want to be great, just
• 14:39
  Speaker 7: be around the greatest UH and UH and absorb as
• 14:43
  Speaker 7: much knowledge as possible. And before you sit down at
• 14:46
  Speaker 7: the table, make sure that you you've done your homework
• 14:48
  Speaker 7: and your research so that even in the absence of
• 14:52
  Speaker 7: knowing what you need to discuss, you can ask the
• 14:55
  Speaker 7: right questions so that people understand that you you know,
• 14:58
  Speaker 7: you know slotch when you come to the new case,
• 15:00
  Speaker 7: when you come to the negotiation table.
• 15:02
  Speaker 5: So what is the you said, the royalty administrative.
• 15:05
  Speaker 3: Company song Trust, song Trust.
• 15:08
  Speaker 5: Can you explain that I've never heard that before.
• 15:10
  Speaker 3: Yeah.
• 15:10
  Speaker 7: So basically, you know, you're getting whatever the streaming services
• 15:15
  Speaker 7: are paying you.
• 15:16
  Speaker 3: And at the same time, you're.
• 15:18
  Speaker 7: Also entitled to a royalty as a publisher of the
• 15:22
  Speaker 7: music and a writer of the music, and so those
• 15:25
  Speaker 7: publishing and writing royalties have to be collected and administrated
• 15:30
  Speaker 7: by For me, the beauty of song Trust is that
• 15:34
  Speaker 7: those royalties are actually collected and administrated on your behalf
• 15:39
  Speaker 7: in all of the countries and territories around the world.
• 15:41
  Speaker 3: So that includes like, okay.
• 15:43
  Speaker 7: You know what happens you know you yeah, you get
• 15:46
  Speaker 7: paid for your Spotify streams. What happens when your record
• 15:49
  Speaker 7: makes it onto the radio in some obscure country, or
• 15:52
  Speaker 7: what happens when your record is actually being used in
• 15:56
  Speaker 7: a video game, What happens when your record is actually
• 15:58
  Speaker 7: being played in the night clubs in you know, some
• 16:01
  Speaker 7: overseas country. All of that is actually being tracked, and
• 16:05
  Speaker 7: there's a there are a massive number of artists who
• 16:10
  Speaker 7: completely overlook that as a revenue stream. And so I
• 16:13
  Speaker 7: think one of the greatest takeaways from my meeting recently,
• 16:17
  Speaker 7: like I said with with Downtown Music Holdings, was that
• 16:21
  Speaker 7: you know, there are a number of creators who once
• 16:24
  Speaker 7: they put their music through distroy Kid or tune Corps,
• 16:28
  Speaker 7: they they get those checks and they think that's it,
• 16:31
  Speaker 7: when really there's an entire other world of publishing royalties
• 16:36
  Speaker 7: that can be connected. You just need to hire an
• 16:38
  Speaker 7: agency to do it. You give them a commission for
• 16:40
  Speaker 7: doing it, and that becomes an additional income stream for you.
• 16:43
  Speaker 4: So when you're talking about I kind of think like
• 16:45
  Speaker 4: when streaming, I can get how they attract the data
• 16:49
  Speaker 4: when it's played on the radio, honestly, on how to
• 16:51
  Speaker 4: contract the data? How does that happen in a nightclub
• 16:54
  Speaker 4: like I'm not.
• 16:55
  Speaker 7: You just turned like really for me every time I
• 16:58
  Speaker 7: every time I perform over sees there they they are
• 17:02
  Speaker 7: keeping track of the set list. So I even get
• 17:04
  Speaker 7: paid to perform my own music.
• 17:06
  Speaker 4: So like a DJ has to give the set list
• 17:08
  Speaker 4: to the venue.
• 17:09
  Speaker 7: They give the set lists and and uh, you know
• 17:11
  Speaker 7: in Europe, I think it's called GEEMA g E M
• 17:14
  Speaker 7: A and yeah, they they track it the best that
• 17:17
  Speaker 7: they can. You know, the bottom line is it's just
• 17:20
  Speaker 7: an additional revenue stream, and I think with the advancements
• 17:23
  Speaker 7: in technology that may or inevitably that will improve.
• 17:29
  Speaker 3: It's just going to get better.
• 17:30
  Speaker 4: So you can literally get booked for a nightclub, get
• 17:32
  Speaker 4: paid to go to the nightclub, and then if the
• 17:34
  Speaker 4: DJ starts, oh, Ryan Lesley's in the house and starts
• 17:37
  Speaker 4: playing your record, you getting pay from that too.
• 17:38
  Speaker 7: Absolutely, Now obviously it's pennies on the dollar. Once you
• 17:42
  Speaker 7: do that, Once you do that at scale, it starts
• 17:46
  Speaker 7: to begin to become material and significant.
• 17:50
  Speaker 2: So as far as the new age that we're in with,
• 17:54
  Speaker 2: because we're gonna talk about that the next segment with
• 17:55
  Speaker 2: the director consuming all of that. But for new new musicians, artists,
• 18:00
  Speaker 2: producers specifically where they're not going to traditional route of
• 18:03
  Speaker 2: going to a record label, because now I've seen it
• 18:05
  Speaker 2: from both sides where a lot of producers are mad
• 18:08
  Speaker 2: at producers that's like selling beats for one hundred dollars like,
• 18:12
  Speaker 2: but they're getting their music out and then you know
• 18:15
  Speaker 2: it's it's easier route. So what is what's your take
• 18:19
  Speaker 2: on that for for producers specifically that might be I
• 18:23
  Speaker 2: guess maybe devaluing there.
• 18:25
  Speaker 4: We sort of happened with the Old Town Road, right,
• 18:27
  Speaker 4: like the dude sold the beat and he gave it
• 18:29
  Speaker 4: to him for like two thousand dollars.
• 18:30
  Speaker 2: Or even what's the kid Bobby's Murder? Right, that was
• 18:33
  Speaker 2: Lloyd Banks beat?
• 18:34
  Speaker 5: Right? Originally? Who is that Chili beat beats?
• 18:37
  Speaker 7: Right?
• 18:37
  Speaker 4: Same thing with that record one thousand dollars something like
• 18:40
  Speaker 4: that biggest record of the year, right, it was ten
• 18:42
  Speaker 4: twelve million times platinum.
• 18:44
  Speaker 7: Trust me those producers as long as they retain their
• 18:49
  Speaker 7: copyright ownership of those beats. And you know, I also
• 18:53
  Speaker 7: know a over at Beat Stars, those beats are actually
• 18:57
  Speaker 7: being licensed and at least to my knowledge and licensed.
• 19:00
  Speaker 7: The Yeah, you give the license for some low barrier
• 19:03
  Speaker 7: to entry costs so that you know, some artists that
• 19:06
  Speaker 7: doesn't have a lot of money, but it's very creative
• 19:09
  Speaker 7: and could create the next Panda, the next Old Town Road,
• 19:13
  Speaker 7: the next you know, Bobby Schmurder smash. You license those piece,
• 19:19
  Speaker 7: you retain the ownership though of the copyright, and that's
• 19:23
  Speaker 7: that's where that song trust relationship comes into play, because
• 19:27
  Speaker 7: you're definitely going to get paid based on your ownership
• 19:31
  Speaker 7: of that intellectual property I mean. And so that's why,
• 19:34
  Speaker 7: like I said, you just got to be astute about it.
• 19:36
  Speaker 7: And for for anyone that has you know, that has
• 19:41
  Speaker 7: time to be Hayden on how someone else is getting
• 19:43
  Speaker 7: to their bag, I always recommend, like, look, that means
• 19:47
  Speaker 7: you got too much time on your hand. You should
• 19:48
  Speaker 7: really just find another stream of income that you could
• 19:51
  Speaker 7: go chase, because you know, everyone needs to make money
• 19:55
  Speaker 7: the way they feel is best for them. And the
• 19:59
  Speaker 7: impact act overall that that creates in the industry is
• 20:05
  Speaker 7: it's just creating more and more opportunity for folks that
• 20:09
  Speaker 7: want to make a living doing what they love.
• 20:12
  Speaker 3: They have the right and they.
• 20:14
  Speaker 7: Have the latitude to price that intellectual property however they
• 20:19
  Speaker 7: want from a licensing perspective. And you know, when I
• 20:22
  Speaker 7: was in when I was in undergrad at Harvard, I
• 20:25
  Speaker 7: had a business school professor and I used to say, oh, man,
• 20:28
  Speaker 7: you know I don't want any you don't want to
• 20:29
  Speaker 7: hold onto all my music? He said, look, Ryan, just
• 20:32
  Speaker 7: hold on to your copyrights because the best thing that
• 20:34
  Speaker 7: can ever happen to you is one of those songs.
• 20:36
  Speaker 7: Just go whether someone paid you up front for it
• 20:39
  Speaker 7: or not. As long as you own the copyright, you're
• 20:42
  Speaker 7: getting paid, and you're gonna get paid handsomely as long
• 20:45
  Speaker 7: as as you've done what you're supposed to do in
• 20:47
  Speaker 7: terms of owning that copyright.
• 20:51
  Speaker 5: Well, that was a lot with the music.
• 20:53
  Speaker 2: So now the next segment, we're gonna go into what
• 20:54
  Speaker 2: you got going on now with the phone, and we're
• 20:56
  Speaker 2: gonna talk about some other stuff. All right, So now
• 20:58
  Speaker 2: we're gonna go into the deep on the tech side.
• 21:01
  Speaker 2: And this is something that we talked about a few
• 21:03
  Speaker 2: different times. So Derek ferguson Former Bad Boys see oh
• 21:08
  Speaker 2: oh all right, yep, CFO. CFO shout out to Derek.
• 21:11
  Speaker 2: Good guests, and he was the first one to actually
• 21:14
  Speaker 2: bring this up. And then our got Jabari from R
• 21:16
  Speaker 2: and B only talked about the data, and we had
• 21:19
  Speaker 2: Danish Chanelle and Prince Donelle and they both spoke about
• 21:22
  Speaker 2: the same thing. So it's been a kind of recurrent
• 21:24
  Speaker 2: theme on Ernalisia.
• 21:25
  Speaker 5: But but.
• 21:28
  Speaker 2: You have an actual platform in place. And so twenty
• 21:32
  Speaker 2: thirteen I was watching a breakfast club interview. So twenty thirteen,
• 21:34
  Speaker 2: you said you took your music off of streaming services.
• 21:38
  Speaker 5: Right right, why'd you do that?
• 21:41
  Speaker 7: Well, I needed to create an incentive for people to
• 21:44
  Speaker 7: really want to connect with me directly. So I mean,
• 21:47
  Speaker 7: now you can go listen to my records on streaming services.
• 21:50
  Speaker 7: At that time, though, I felt that that the the
• 21:55
  Speaker 7: most important I always say, most important factor or most
• 22:02
  Speaker 7: important attractor or incentive for someone to connect with me
• 22:07
  Speaker 7: directly would be through a conversation about music and new music.
• 22:12
  Speaker 7: And so in order to build the audience that I
• 22:16
  Speaker 7: wanted to build, and in order to attract the audience
• 22:19
  Speaker 7: that I wanted to attract, and in order to accumulate
• 22:22
  Speaker 7: the kind of data I wanted to accumulate, I needed
• 22:25
  Speaker 7: to make sure that that audience was communicating with me directly.
• 22:29
  Speaker 7: Because the convenience of iTunes, the convenience of Amazon, the
• 22:33
  Speaker 7: convenience of Spotify made it such that they really were
• 22:38
  Speaker 7: just like, oh, okay, well you know, I can just
• 22:40
  Speaker 7: go listen to Runds music. Why I got to give
• 22:41
  Speaker 7: the why I got to give them my cell phone
• 22:43
  Speaker 7: number to listen to it, and so to take all
• 22:46
  Speaker 7: the music off the streaming services. It gave me a
• 22:49
  Speaker 7: way to differentiate between those that were passive interactions with
• 22:54
  Speaker 7: me and active interactions with me. And I knew that
• 22:58
  Speaker 7: I could convert the active interaction into a relationship of support,
• 23:04
  Speaker 7: and that support, you know, came to the tune of
• 23:07
  Speaker 7: you know, a two million dollar independent album cycle at
• 23:10
  Speaker 7: that time, with no label, no management, no music videos,
• 23:14
  Speaker 7: just a short documentary around the project. And so it
• 23:18
  Speaker 7: was important to make sure that there was one exclusive
• 23:20
  Speaker 7: hub where they could get the product, and that the
• 23:25
  Speaker 7: gateway to that hub was for them to just simply
• 23:29
  Speaker 7: introduce themselves, so that for the first time, instead of
• 23:31
  Speaker 7: having an anonymous following, I could actually have a following
• 23:36
  Speaker 7: where every single interaction had a name and email, a
• 23:41
  Speaker 7: phone number, a city, a birthday associated with that.
• 23:45
  Speaker 4: Yeah, because a lot of times you hear people say
• 23:46
  Speaker 4: we have hardcore fans, right, but they just go to
• 23:49
  Speaker 4: shows and like maybe there's fifteen thousand people in a city.
• 23:52
  Speaker 6: You leave that city, you have no idea.
• 23:53
  Speaker 4: You don't know any of them unless they paid for
• 23:55
  Speaker 4: a package and they met you backstage or something like that.
• 23:57
  Speaker 4: That doesn't happen. Even if you sold records, there was
• 24:01
  Speaker 4: no way to track like, hey Tanisa from Pennsylvania, like
• 24:04
  Speaker 4: she bought my album when I you know what I'm saying,
• 24:06
  Speaker 4: So like your mindset going in it was like, let
• 24:09
  Speaker 4: me find the core, core.
• 24:10
  Speaker 6: Base, and then and make advantage of that.
• 24:13
  Speaker 7: Off of that, Yeah, I mean, that's that's the foundation
• 24:17
  Speaker 7: of any great business. That's the foundation of any great audiences.
• 24:21
  Speaker 7: Who is your core, your core? Not only are they
• 24:24
  Speaker 7: going to be your greatest supporters, they will also be
• 24:26
  Speaker 7: your greatest evangelists. And so when you have a relationship
• 24:30
  Speaker 7: with both your greatest supporters and greatest evangelists, then that
• 24:35
  Speaker 7: therefore creates the kind of the kind of foundation for
• 24:42
  Speaker 7: growth and scale that I think every single business, whether
• 24:46
  Speaker 7: you're a personal business, whether you're in financial services, whether
• 24:50
  Speaker 7: you're selling insurance, whether you're doing business development for a startup,
• 24:54
  Speaker 7: when you have that core and that core is pleased
• 24:57
  Speaker 7: with your product or service, and that core is also
• 25:02
  Speaker 7: evangelizing for you, they're gonna bring you referrals, and then
• 25:05
  Speaker 7: you scale that exact flywheel. And anyone that's studied Amazon
• 25:11
  Speaker 7: understands sort of that flywheel concept, that flywheel starts to
• 25:15
  Speaker 7: starts to start to work, and that's where you get
• 25:18
  Speaker 7: the kind of Amazon scale. And I believe that that
• 25:20
  Speaker 7: should be applicable to anyone that's starting a business. And
• 25:24
  Speaker 7: I would say the ability to manage that is even
• 25:30
  Speaker 7: more possible when the scale is small. So when you're
• 25:35
  Speaker 7: first starting, you should really just be enjoying the opportunity
• 25:40
  Speaker 7: and the luxury, if you will, of having that kind
• 25:43
  Speaker 7: of relationship with just your first twenty customers, your first
• 25:48
  Speaker 7: two hundred customers, your first five thousand customers.
• 25:51
  Speaker 3: At the scale of Jeff Bezos.
• 25:53
  Speaker 7: Let's be real, he actually knows what all of us
• 25:56
  Speaker 7: are doing on Amazon, and at the same time, he
• 26:00
  Speaker 7: only knows that when he's able to log in and
• 26:03
  Speaker 7: actually pull up that record. Same same for let's call
• 26:06
  Speaker 7: the Delta Airlines. Same for you know, yeah, they can
• 26:11
  Speaker 7: definitely see your activity. The reason why I like the
• 26:14
  Speaker 7: Delta Airlines example, is because Delta's data about you is
• 26:18
  Speaker 7: really I will say, it's very specific to their business
• 26:23
  Speaker 7: relationship with you. Right Amazon and Facebook, I will say,
• 26:27
  Speaker 7: you know, the reason why they've ended up in Congress
• 26:31
  Speaker 7: and ended up with a lot of questions is because,
• 26:34
  Speaker 7: you know, are they collecting more data than they.
• 26:38
  Speaker 3: Need to have that business relationship with you.
• 26:40
  Speaker 7: The reason why I love Delta is that Delta just knows, Okay,
• 26:45
  Speaker 7: my relationship, my business relationship with Ryan Leslie is is
• 26:50
  Speaker 7: based on him flying whether it's flying on you know,
• 26:53
  Speaker 7: Chartered Aircraft, Delta, Private Jets, sky Access or you know
• 26:58
  Speaker 7: Diamond Medallion member or million or whatever it is. And
• 27:01
  Speaker 7: they keep their data really focused on the business relationship
• 27:07
  Speaker 7: with me and how to serve me better. Now in
• 27:10
  Speaker 7: the in the in defense of Jeff Bezos or Mark Zuckerberg,
• 27:15
  Speaker 7: they also believe that they need to collect more data
• 27:18
  Speaker 7: to better serve their audiences. So they need to know, Hey,
• 27:22
  Speaker 7: Ryan doesn't like this, so I'm not going to serve
• 27:24
  Speaker 7: him ads that look like the same with Google, or yeah, yeah,
• 27:29
  Speaker 7: Ryan doesn't like this, so I'm not gonna recommend this
• 27:31
  Speaker 7: to him on Amazon. The tricky part is when you
• 27:35
  Speaker 7: know is your Echo device listening to you, is your
• 27:39
  Speaker 7: you know, Apple device listening.
• 27:44
  Speaker 4: There's gotta be a mic and the phone. I'm telling you, like,
• 27:45
  Speaker 4: there'll be conversations and they won't even be me talking
• 27:48
  Speaker 4: about it. I could be in the room with somebody,
• 27:49
  Speaker 4: let's say, talking about getting a new oven, like I'm
• 27:52
  Speaker 4: telling you, like, I go to my phone in the
• 27:54
  Speaker 4: first will be like a best buy.
• 27:55
  Speaker 2: But the thing is like the topic but really not
• 27:58
  Speaker 2: off topic. The crazy thing that happened to me when
• 28:00
  Speaker 2: I really started to get scared about technology is that
• 28:03
  Speaker 2: I was on the phone. I think I might have
• 28:04
  Speaker 2: been on the phone with you, Troy, and I was
• 28:06
  Speaker 2: talking about something like, let's say, like a vacation in
• 28:09
  Speaker 2: Jamaica or something like that, right, but on my phone.
• 28:11
  Speaker 2: So after the conversation I'm verbally talking about this, I
• 28:14
  Speaker 2: go on my laptop, which is a complete it's not
• 28:16
  Speaker 2: an Apple device at all. It's like a Toshiba, and
• 28:20
  Speaker 2: I go on Google and it's like a vacation for
• 28:22
  Speaker 2: Jamaica thing that pops up. So I'm like, how did
• 28:24
  Speaker 2: that transfer from my iPhone to a Tshiba laptop in
• 28:27
  Speaker 2: five minutes?
• 28:28
  Speaker 5: It's crazy? How did that happen?
• 28:30
  Speaker 6: Yeah?
• 28:31
  Speaker 7: So I mean listen, the fact that the largest technology
• 28:37
  Speaker 7: companies are doing this at scale. And when we talk
• 28:40
  Speaker 7: about a scale Facebook, WhatsApp, Instagram managing hundreds of millions
• 28:46
  Speaker 7: of people, that for me is just an indicator that
• 28:49
  Speaker 7: A the technology exists for relationship management at scale, So
• 28:56
  Speaker 7: technology already exists, and B for someone that has any
• 29:00
  Speaker 7: level of ingenuity, that technology can be leveraged on a
• 29:04
  Speaker 7: personal and business level, no matter the scale of your business.
• 29:09
  Speaker 7: So what that means is as long as Google as
• 29:13
  Speaker 7: long as WhatsApp, as long as Instagram, as long as
• 29:16
  Speaker 7: Dropbox can have six seven hundred million, maybe a billion users,
• 29:22
  Speaker 7: and it's all managed. And when you log into your
• 29:24
  Speaker 7: Gmail account, it's not mixed in with somebody else's email,
• 29:27
  Speaker 7: it's all your. It's all very well organized. When you
• 29:30
  Speaker 7: long into your Google Drive, it's all well organized. The
• 29:33
  Speaker 7: fact that the technology infrastructure exists, the fact that the
• 29:37
  Speaker 7: technology infrastructure is now being productized. So a lot of
• 29:41
  Speaker 7: your favorite businesses are running on Amazon Web services. So
• 29:46
  Speaker 7: whatever Amazon is using to run their back end, you
• 29:51
  Speaker 7: can also just subscribe to that service.
• 29:53
  Speaker 3: And run your back end that way.
• 29:55
  Speaker 7: So my excitement for this, especially for our unity, is
• 30:01
  Speaker 7: as long as you have the ingenuity, like I said,
• 30:05
  Speaker 7: and you have the vision, and you have the blueprint,
• 30:08
  Speaker 7: because the blueprint has already been laid, here's how you
• 30:11
  Speaker 7: actually can manage six hundred million people, then there really
• 30:15
  Speaker 7: once again, the only limitation is really you. The only
• 30:21
  Speaker 7: limitation is how great of a team can you put together.
• 30:24
  Speaker 7: The only limitation is how big is your vision? The
• 30:27
  Speaker 7: only limitation is how great are the relationships you could put.
• 30:31
  Speaker 3: Around you to believe in your vision. And so you know, we.
• 30:34
  Speaker 7: Watched Steve Stout go out to Silicon Valley and raise
• 30:37
  Speaker 7: seventy million to make the record company of the future.
• 30:40
  Speaker 7: We've watched you know, two kids from Brazil who built
• 30:43
  Speaker 7: the PayPal of Brazil come and build a credit card
• 30:46
  Speaker 7: company called Brex turn it into a one point one
• 30:49
  Speaker 7: billion dollar business in two years.
• 30:51
  Speaker 3: Right, And so yeah, you know teenagers, right.
• 30:53
  Speaker 7: And so that's what I'm saying is for us as
• 30:57
  Speaker 7: a community, it's important to a understand that the knowledge
• 31:01
  Speaker 7: exists and the information is just readily available and it's abundant.
• 31:06
  Speaker 7: Number two though, is the limitation that you place on
• 31:10
  Speaker 7: yourself is going to be directly correlated to the kind
• 31:14
  Speaker 7: of impact and change that you actually can make in
• 31:17
  Speaker 7: the world. And so I believe that it is time
• 31:21
  Speaker 7: for us. You know, people say, hey, you should dream big.
• 31:23
  Speaker 7: I'm saying dream bigger. I'm saying that as long as
• 31:27
  Speaker 7: Amazon can be what it has become, then whoever is
• 31:32
  Speaker 7: coming next, because of the speed of technology, they're going
• 31:35
  Speaker 7: to be able to build the Amazon or the Facebook
• 31:39
  Speaker 7: or the Google or the Instagram of the future in
• 31:41
  Speaker 7: half the time or a quarter of the time. They
• 31:44
  Speaker 7: just need to a have a vision that's big enough
• 31:46
  Speaker 7: and be very intentional around the relationships that they build
• 31:51
  Speaker 7: around the actual vision, and those people have to buy
• 31:55
  Speaker 7: into that vision. And that could be, you know, your
• 31:57
  Speaker 7: vision for yourself as a music artist, vision for yourself
• 32:00
  Speaker 7: as an entrepreneur, your vision for yourself as a software developer,
• 32:04
  Speaker 7: as a medical doctor, as an astronaut, whatever your vision is,
• 32:08
  Speaker 7: You've got to put great people around you, the best
• 32:10
  Speaker 7: people around you, because the best people actually attract one
• 32:13
  Speaker 7: another because they're all united in this concept that they
• 32:17
  Speaker 7: want to impact the world in the same way that
• 32:20
  Speaker 7: you do, which is on the greatest scale.
• 32:23
  Speaker 4: I think that's one of the things that you kind
• 32:24
  Speaker 4: of preach and I love it. It's like there's a
• 32:26
  Speaker 4: bunch of people over here that have the ideas. They
• 32:28
  Speaker 4: just need to find the people with the capital to
• 32:30
  Speaker 4: help them get out those ideas. And relationships is something
• 32:32
  Speaker 4: that you're big on, right, And that's what I mean
• 32:34
  Speaker 4: pretty much super Phone is based off of that, right,
• 32:37
  Speaker 4: And I know you have this this pyramid of the relationships. Yeah,
• 32:43
  Speaker 4: I'm interested because in the pyramid you start with obviously
• 32:47
  Speaker 4: at the bottom of the social media.
• 32:49
  Speaker 7: Why is that, Well, I would say that social media
• 32:53
  Speaker 7: is almost like a virtual representation of walking around the
• 32:57
  Speaker 7: streets of New York. Right, So, anyone that you see
• 33:00
  Speaker 7: on the streets in New York, or riding the trains
• 33:02
  Speaker 7: or however you're walking around New York, you actually do have.
• 33:08
  Speaker 3: The option of speaking to them, right.
• 33:11
  Speaker 7: So you could be in Times Square and you know
• 33:13
  Speaker 7: it's ten twenty thousand people in Times Square. As long
• 33:16
  Speaker 7: as they're standing there and walking the same street with you,
• 33:19
  Speaker 7: you have the option of speaking with them. Whether they're
• 33:21
  Speaker 7: going to speak to you is up to them. You
• 33:26
  Speaker 7: have the option same on the internet, right, social media, Twitter, LinkedIn, Instagram,
• 33:32
  Speaker 7: whatever social platform you're on. As long as they're there
• 33:35
  Speaker 7: and they're sharing, you also have the option of reaching
• 33:38
  Speaker 7: out and speaking to them. Whether it's through a direct message,
• 33:40
  Speaker 7: whether it's in a comment, whether it's in a retweet
• 33:43
  Speaker 7: or reply, whatever it is. They obviously have the option
• 33:46
  Speaker 7: of whether they would like to respond. The connectivity is there,
• 33:51
  Speaker 7: so I would say the expected response And that's why
• 33:55
  Speaker 7: you just said, oh, in New York, because there's already building,
• 33:59
  Speaker 7: it's already built in the expected response time. So once
• 34:03
  Speaker 7: you start on social media and you're basically and that's
• 34:06
  Speaker 7: basically a virtual representation of what's happening in the world.
• 34:11
  Speaker 7: If you're just walking around, the expected response time or
• 34:16
  Speaker 7: the expectation for a response is very low. Right, Once
• 34:20
  Speaker 7: you can move up and you actually can get an
• 34:23
  Speaker 7: email address, that expectation for a response goes up.
• 34:28
  Speaker 4: Yeah, you went social media. I think you said EMS email.
• 34:32
  Speaker 7: Right, so you get from DMS to email. The beauty
• 34:35
  Speaker 7: of email as well is the fact that nine times
• 34:37
  Speaker 7: out of ten, when you get someone's email, you've been
• 34:41
  Speaker 7: introduced by someone. So you say, like, just how I say, hey,
• 34:44
  Speaker 7: put me in touch with your guy from the R
• 34:46
  Speaker 7: and B and he's doing texting. I'm going to get
• 34:49
  Speaker 7: a warm introduction, so it's not just me reaching out. Yeah,
• 34:53
  Speaker 7: I'm getting a warm introduction on email.
• 34:55
  Speaker 6: Right.
• 34:55
  Speaker 7: That can also happen on text. What I like about text, though,
• 34:59
  Speaker 7: is the fact that text allows you to turn up
• 35:02
  Speaker 7: from texting to a phone conversation very quickly. And when
• 35:07
  Speaker 7: you have that kind of rapport, you're really gonna see
• 35:11
  Speaker 7: who wants to work with you. When you can take
• 35:15
  Speaker 7: stock of who actually answers your phone call, especially in
• 35:18
  Speaker 7: twenty twenty, who's actually going to answer the phone call?
• 35:21
  Speaker 6: Right?
• 35:21
  Speaker 7: And then that continues up the pyramid okay yo, we
• 35:25
  Speaker 7: had a phone call. Hey, look, why don't you pull
• 35:27
  Speaker 7: up at this time? You got that in person, and
• 35:29
  Speaker 7: then you continue moving up the pyramid from me. So yeah, I.
• 35:33
  Speaker 2: Want to talk about super phone. But before that, I
• 35:35
  Speaker 2: wanted to go back to that. You said you made
• 35:37
  Speaker 2: two million dollars after off that album when you took
• 35:41
  Speaker 2: it off, So can you detail, like how did you
• 35:43
  Speaker 2: do that?
• 35:43
  Speaker 5: Was it through e merged? Was it through live shows?
• 35:46
  Speaker 5: A combination of everything?
• 35:48
  Speaker 3: Live live made up the majority live shows. Yeah.
• 35:51
  Speaker 7: So when I put my number on Twitter and say
• 35:54
  Speaker 7: everybody shoot me a text, there were thirty five thousand
• 35:56
  Speaker 7: people that texted in the first response that everyone got.
• 36:01
  Speaker 7: And whether you're texting you know you're texted me for
• 36:04
  Speaker 7: the first time, or you see any of these other celebs,
• 36:06
  Speaker 7: I mean they're now six seven years later, everybody finally
• 36:09
  Speaker 7: caught on.
• 36:10
  Speaker 3: You know what I'm saying.
• 36:11
  Speaker 7: The first response is it needs to be automated right
• 36:16
  Speaker 7: for you to be able to manage the scale. And
• 36:18
  Speaker 7: that first response is always thanks for texting. I would
• 36:22
  Speaker 7: love to know who you are, so please, you know,
• 36:24
  Speaker 7: put your information in my phone right because I'm not
• 36:26
  Speaker 7: gonna type everybody's information so here's a form you can
• 36:30
  Speaker 7: you can actually put your information in my phone, so
• 36:32
  Speaker 7: I know who's even texting me at that point. The difference,
• 36:37
  Speaker 7: I would say between my twenty thirteen campaign and the
• 36:43
  Speaker 7: campaigns that I'm seeing now is that there was a
• 36:47
  Speaker 7: very specific intent captured at the initiation of the conversation.
• 36:53
  Speaker 7: So I didn't just say, hey, here's my number, shoot
• 36:55
  Speaker 7: me a text. What's up. I said, look, shoot me
• 36:57
  Speaker 7: a text to get my new album. So they shot
• 37:01
  Speaker 7: me a text. I already know the reason they're texting
• 37:03
  Speaker 7: is to give my new outdoor product. What's your information.
• 37:07
  Speaker 7: Once I have the information, here's a link to get
• 37:09
  Speaker 7: the album. Once that intent is captured, then you have
• 37:12
  Speaker 7: an incredibly high conversion rate. So one out of every two,
• 37:15
  Speaker 7: about seventeen thousand people actually bought that record. They bought
• 37:18
  Speaker 7: it for ten dollars. That's one hundred and seventy thousand, right.
• 37:21
  Speaker 7: The difference, though, is that I now have a rolodex,
• 37:25
  Speaker 7: a record, a ledger of every single person that's willing
• 37:28
  Speaker 7: to actually spend money with me directly. So now not
• 37:32
  Speaker 7: only do you have names, not only to have emails,
• 37:35
  Speaker 7: not only to have telephone numbers, I have city and
• 37:39
  Speaker 7: state and country information. So now I'm going on tour.
• 37:42
  Speaker 6: Got the real goal?
• 37:44
  Speaker 3: You going on tour.
• 37:46
  Speaker 7: People go to concerts because it is a social experience.
• 37:51
  Speaker 7: So yeah, you might go to the concert. If none
• 37:54
  Speaker 7: of your friends want to go, you still figure out
• 37:56
  Speaker 7: where you go by yourself. But you're still in a
• 37:57
  Speaker 7: room with a bunch of people. You guys, are connected
• 38:00
  Speaker 7: the fact that you appreciate the artist that's on stage.
• 38:03
  Speaker 7: For me, in that situation, even though only seventeen thousand
• 38:07
  Speaker 7: people in my phone actually bought my record, they all
• 38:11
  Speaker 7: brought a friend or two or three or five to
• 38:14
  Speaker 7: the concerts. When I announced them, we sold forty thousand
• 38:17
  Speaker 7: tickets at sixty euros a ticket.
• 38:20
  Speaker 3: You could do the math.
• 38:21
  Speaker 6: It's like five albums right there, you know.
• 38:25
  Speaker 7: And so it's really just and like I said, you know,
• 38:29
  Speaker 7: there's obviously ancillary income that happens from that. There's publishing
• 38:33
  Speaker 7: revenue and merchandise, et cetera. For me, you know, I
• 38:38
  Speaker 7: really prefer digital goods because you know, there's a cost
• 38:44
  Speaker 7: of goods. You know, when you have merchandise and there's
• 38:46
  Speaker 7: a cost of inventory, there's a cost of shipping, and
• 38:49
  Speaker 7: so digital goods for me have always been my preference,
• 38:54
  Speaker 7: just because they have unlimited scale and as long as
• 38:57
  Speaker 7: you're delivering value, your content is going to be ever green.
• 39:02
  Speaker 7: And so that's why I always I always remind an
• 39:06
  Speaker 7: artist that even though you may feel like your music
• 39:10
  Speaker 7: is is outdated to you, it's actually brand new for
• 39:15
  Speaker 7: the person who's hearing it for the first time. And
• 39:18
  Speaker 7: the reality is that even if you went platinum, there
• 39:23
  Speaker 7: is still a large number of people around the world
• 39:29
  Speaker 7: who have yet to have even heard your record one time.
• 39:32
  Speaker 7: So you have the ability in music, which is always
• 39:35
  Speaker 7: why I say, look, just create the best music you
• 39:37
  Speaker 7: possibly can, because great music is ever green, you know.
• 39:41
  Speaker 7: And so you know, I'm doing some real estate development
• 39:47
  Speaker 7: and investments in Brooklyn, and so you know, sometimes you'll
• 39:51
  Speaker 7: walk into some of the whether it's the mom and
• 39:53
  Speaker 7: pop stores or just the bodegas or wherever, and they'll
• 39:57
  Speaker 7: be playing some great, you know, old school music.
• 40:00
  Speaker 3: Never heard the record before.
• 40:01
  Speaker 7: I'm putting my Shazam up because for me, it's still
• 40:03
  Speaker 7: that experience of discovering that music for the first time.
• 40:06
  Speaker 3: It's thirty forty years old.
• 40:07
  Speaker 6: You know.
• 40:08
  Speaker 2: I love what you said as far as like, how
• 40:10
  Speaker 2: many people don't know you. Because that happened, I realized that,
• 40:14
  Speaker 2: like now with the podcast has become very popular, especially
• 40:16
  Speaker 2: in our community, and we went to an event curl Fest.
• 40:18
  Speaker 2: I don't know if you've heard of it, but yeah,
• 40:20
  Speaker 2: one of our guests on the podcast a friend of all,
• 40:22
  Speaker 2: she does it. So we had curl Fest this year
• 40:24
  Speaker 2: and it's like twenty thousand women and not a lot
• 40:27
  Speaker 2: of men, and like at least probably like twenty twenty
• 40:31
  Speaker 2: people came up to us like, yoh, we love your podcast.
• 40:33
  Speaker 2: So at first I'm like, this is dope, Like we
• 40:35
  Speaker 2: feel like.
• 40:36
  Speaker 5: You know, we made it.
• 40:37
  Speaker 2: But then I'm thinking twenty people recognized us, which is dope,
• 40:41
  Speaker 2: but there's twenty thousand people, Like how many people?
• 40:44
  Speaker 5: We still got so much more to penetrate day.
• 40:47
  Speaker 4: I tell them every day, like my life is so
• 40:49
  Speaker 4: much duality. Like I go to work, most of my
• 40:52
  Speaker 4: coworkers don't even know I do a podcast. I walk
• 40:54
  Speaker 4: down the street, most people don't even know I'm a teacher.
• 40:56
  Speaker 4: But like there are rare cadors, like we're in Houston,
• 40:58
  Speaker 4: I and somebody will say, oh, your podcast is this
• 41:02
  Speaker 4: is cool?
• 41:02
  Speaker 6: But no, we got so.
• 41:04
  Speaker 2: Much that you like made it because yeah, there's always
• 41:08
  Speaker 2: a bunch of people that don't.
• 41:10
  Speaker 6: Have no clue.
• 41:11
  Speaker 7: Yeah, and also just to be just to keep it
• 41:13
  Speaker 7: one hundred, you still can be ridiculously wealthy just from
• 41:18
  Speaker 7: a niche audience. You know, I would say that you
• 41:22
  Speaker 7: know they're they're there exists a number of gen zers
• 41:29
  Speaker 7: that may not even.
• 41:30
  Speaker 3: Know who Oprah is.
• 41:31
  Speaker 7: Right, that's the fact the audience though that she's created.
• 41:34
  Speaker 7: That's her niche audience, and that's a that's a loyal audience.
• 41:40
  Speaker 6: Ernest, what's up?
• 41:40
  Speaker 4: You ever walk into a small business and everything just
• 41:43
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• 44:29
  Speaker 7: And that audience is not just limited to the viewers,
• 44:32
  Speaker 7: it's also limited to the television executives that love her
• 44:37
  Speaker 7: content and want to syndicate it right. And so I
• 44:40
  Speaker 7: think that you know the I would say the conundrum
• 44:44
  Speaker 7: of scale, or the dilemma if you will, of scale
• 44:49
  Speaker 7: is unless you really have the technological infrastructure to have
• 44:55
  Speaker 7: a direct relationship with each one of your listeners. At scale,
• 44:58
  Speaker 7: you're better off having a manageable, a manageable audience in
• 45:03
  Speaker 7: terms of size, so that you can actually have a
• 45:06
  Speaker 7: depth of a relationship with those folks.
• 45:08
  Speaker 3: I have folks, you know.
• 45:11
  Speaker 7: You look at my socials, my socials compared to the
• 45:15
  Speaker 7: biggest UH stars or influencers on Instagram. I'm sitting at
• 45:20
  Speaker 7: three hundred and sixty thousand followers.
• 45:22
  Speaker 6: I know that.
• 45:23
  Speaker 7: In my core though, I have folks that have spent
• 45:26
  Speaker 7: four or five, six, seven, ten thousand dollars with me,
• 45:29
  Speaker 7: and I know every dollar they spent, I know the
• 45:31
  Speaker 7: products they like, et cetera. And so you know that
• 45:34
  Speaker 7: depth of relationship on it. And that's sort of any
• 45:40
  Speaker 7: in any vertical, in any circumstance, the depth of relationship
• 45:43
  Speaker 7: is always going to yield I would say, just a
• 45:46
  Speaker 7: greater reward in general.
• 45:47
  Speaker 6: Yeah, sometimes less is more, less is more.
• 45:50
  Speaker 5: A lot of times less more.
• 45:51
  Speaker 4: And this is this is a prime example of it. Yeah,
• 45:53
  Speaker 4: So I know you get emails and you get texts.
• 45:57
  Speaker 4: You're so adamant about the text. Yeah, and the percentages show,
• 46:01
  Speaker 4: like I think you go down and you said, like
• 46:03
  Speaker 4: twenty two percent of people. You know, actually, when I
• 46:05
  Speaker 4: get an email, open it and go to it. Whereas
• 46:07
  Speaker 4: when people get a text message, even if you sent
• 46:11
  Speaker 4: it and they didn't read it.
• 46:12
  Speaker 6: You know they got it.
• 46:12
  Speaker 4: Yeah, how are we tracking that data?
• 46:15
  Speaker 3: Yeah?
• 46:16
  Speaker 7: I mean for me, I track based on whatever the
• 46:20
  Speaker 7: call to action is in the text that I send.
• 46:23
  Speaker 7: So for me, you know, once again, I capture intent
• 46:27
  Speaker 7: on the way in. So let's just take for example
• 46:30
  Speaker 7: a case in point. I did a tenth anniversary concert
• 46:33
  Speaker 7: for my debut and sophomore albums in December, right, and
• 46:37
  Speaker 7: so the easiest way for me to track intent was, Hey,
• 46:41
  Speaker 7: are you interested in coming to my concert? Just RSVP
• 46:43
  Speaker 7: here there's no barrier of payment. How many tickets would
• 46:47
  Speaker 7: you like this? How much the tickets costs? How many
• 46:49
  Speaker 7: VIP tickets would you like this? How much they cost?
• 46:51
  Speaker 7: What songs do you want me to play? That creates
• 46:54
  Speaker 7: a beautiful capture of intent right at the beginning of
• 46:59
  Speaker 7: the converse. And so I know these are the songs
• 47:02
  Speaker 7: that you like. I know how many VIP tickets, I
• 47:05
  Speaker 7: know how many general mission tickets you want. And then
• 47:08
  Speaker 7: when I deliver on that request, I know that there's
• 47:13
  Speaker 7: going to be a very high engagement, and so I'm
• 47:15
  Speaker 7: I'm tracking based on link clicks. I will literally want
• 47:18
  Speaker 7: somebody first, and foremost somebody comes through that form, I
• 47:23
  Speaker 7: don't need to send them a link to fill out
• 47:25
  Speaker 7: a form because they already just are SVP through a form.
• 47:28
  Speaker 3: So now.
• 47:30
  Speaker 7: Now I know that all I need to do is
• 47:32
  Speaker 7: deliver on the request, and the request is I want
• 47:35
  Speaker 7: to come to your concert, So send them a link.
• 47:38
  Speaker 7: I can track whether or not they click that link,
• 47:40
  Speaker 7: and then once they're actually in my e commerce ecosystem,
• 47:43
  Speaker 7: I can track whether or not they actually purchase, and
• 47:47
  Speaker 7: whether they purchase or not. I have a direct line
• 47:49
  Speaker 7: of communication, so I can ask them what is the reason, Well,
• 47:53
  Speaker 7: I'm going to be out of town or hey, it's
• 47:55
  Speaker 7: Christmas time. So I've decided like I would definitely love
• 47:58
  Speaker 7: to come to a concert, but I need to get
• 47:59
  Speaker 7: X as he gives, et cetera. That kind of context
• 48:03
  Speaker 7: around even the non purchases is priceless information, and it's
• 48:08
  Speaker 7: now all stored in my phone. In that text conversation,
• 48:11
  Speaker 7: I would say that the nuance between email and text
• 48:14
  Speaker 7: conversations is a very obvious and simple one. Every time
• 48:19
  Speaker 7: you get an email from someone it's a new thread.
• 48:22
  Speaker 7: When you get a text from someone along as long
• 48:25
  Speaker 7: as it's from the same number, that thread is the
• 48:28
  Speaker 7: same and it's consistent and it's continuous until they either
• 48:32
  Speaker 7: change their number, block you, or pass away unsubscribed.
• 48:37
  Speaker 6: Like that.
• 48:37
  Speaker 2: Now, I feel like emails, especially me, Like I get
• 48:40
  Speaker 2: so many emails, and it's like I might check my
• 48:42
  Speaker 2: emails like five times a day, but I'm on my
• 48:46
  Speaker 2: phone all day. Somebody texts me odds an't gonna see it.
• 48:50
  Speaker 2: Whereas an email, you might get an email and then
• 48:52
  Speaker 2: you might get you know, wrapped up in some stuff,
• 48:54
  Speaker 2: and you might not even get loose track even catching.
• 48:57
  Speaker 3: What happens with text too.
• 48:59
  Speaker 5: You know a lot of people, but it's easier to
• 49:03
  Speaker 5: track text and it is email, so.
• 49:04
  Speaker 7: Right now, right now, and so that's really where that's
• 49:08
  Speaker 7: really where superphone steps in.
• 49:10
  Speaker 3: At some point in time.
• 49:12
  Speaker 7: All of the traffic that you're having on email will
• 49:15
  Speaker 7: eventually start to permeate and make its way into your
• 49:19
  Speaker 7: text message feed. The challenge with today's text message feed
• 49:24
  Speaker 7: is that we have iPhone eleven and we're still using
• 49:28
  Speaker 7: I message one. There's no folders, there's no automation, there's
• 49:32
  Speaker 7: no mark a messages unread. There's no Yo, remind me
• 49:36
  Speaker 7: to respond to this message later after work.
• 49:39
  Speaker 3: All of that is missing.
• 49:41
  Speaker 7: And yet we have animojis, we got virtual reality, we
• 49:45
  Speaker 7: got augmented reality, people running around in Central Park look
• 49:48
  Speaker 7: of for Pokemon.
• 49:49
  Speaker 3: The bottom line is where.
• 49:51
  Speaker 7: Is the innovation in that feed which is potentially our
• 49:55
  Speaker 7: most important form of human communication. And so that's really
• 49:59
  Speaker 7: where I'm sitting at the helm of superphone and saying, Look,
• 50:04
  Speaker 7: at first, we're going to enable businesses. We're going to
• 50:07
  Speaker 7: enable you know, whether you are a whether you are
• 50:11
  Speaker 7: an earn your leisure podcast and you have two hundred
• 50:14
  Speaker 7: thousand people, or you're a masseuse or a yoga instructor,
• 50:18
  Speaker 7: or you sell cupcakes, or you're a florists and you
• 50:22
  Speaker 7: just have you know, twenty or fifteen clients. How do
• 50:25
  Speaker 7: we make you more efficient in this ecosystem of text,
• 50:30
  Speaker 7: at least on your side. The folks that you're interacting with,
• 50:33
  Speaker 7: they don't need to download an app. They just need
• 50:35
  Speaker 7: to know that you never miss a birthday, you never
• 50:38
  Speaker 7: miss an anniversary, and they never miss out when you
• 50:41
  Speaker 7: have a sale of promotion an event. That's the first
• 50:45
  Speaker 7: relationship that we're going to build and we're going to power.
• 50:49
  Speaker 7: Then what's going to happen is, all of a sudden,
• 50:53
  Speaker 7: all of these consumers are going to give their numbers
• 50:55
  Speaker 7: to all of these businesses because it's more convenient. And
• 50:59
  Speaker 7: then at that point there will need to be inbox
• 51:01
  Speaker 7: management for your text speed in the same way that
• 51:04
  Speaker 7: inbox management is a necessity for email.
• 51:07
  Speaker 3: And so for me, I'm just.
• 51:09
  Speaker 7: Sitting here and like I said, look, you know what
• 51:11
  Speaker 7: I was doing in twenty thirteen, it took seven years
• 51:14
  Speaker 7: for folks, six seven years for folks to catch up.
• 51:17
  Speaker 7: Now I'm sitting you know, and looking towards the future
• 51:21
  Speaker 7: and saying, Okay, these are the problems of the future
• 51:24
  Speaker 7: that I know are inevitable. They are impending challenges that
• 51:29
  Speaker 7: are going to need to be solved. And how am
• 51:31
  Speaker 7: I building a product and productizing the solutions that I
• 51:35
  Speaker 7: envision so that they are turnkey and they're accessible and
• 51:38
  Speaker 7: they're affordable. Because by the time your inbox gets flooded,
• 51:42
  Speaker 7: you won't even have recognized that you've given your number
• 51:46
  Speaker 7: to all these people. And I know this is going
• 51:48
  Speaker 7: to happen because this is what happened with email.
• 51:50
  Speaker 2: Now and it's actually I'm glad you said that, because
• 51:52
  Speaker 2: if anybody's listening, don't take it personal. I've been getting
• 51:55
  Speaker 2: a lot of text messages and emails, and actually I
• 51:59
  Speaker 2: always pride myself on being like very organized, right, but now,
• 52:03
  Speaker 2: especially with the podcast, my business my personal life, I'm
• 52:06
  Speaker 2: becoming it's becoming overwhelming. And a lot of times you
• 52:10
  Speaker 2: get a text and it's like you you mean to
• 52:11
  Speaker 2: text somebody back, and then before you know it, it's
• 52:14
  Speaker 2: five days later it's like, oh damn. But then people
• 52:16
  Speaker 2: take it personal, like I text you like yo, I
• 52:21
  Speaker 2: text you.
• 52:22
  Speaker 5: So superphone isn't an app.
• 52:25
  Speaker 7: It's an app and it's it's automated. It you can
• 52:29
  Speaker 7: automate or you can automate as much or as little
• 52:32
  Speaker 7: as you want, so you make the messages right. So
• 52:34
  Speaker 7: like Ryan Leslie on my birthday, you're gonna text me.
• 52:37
  Speaker 7: You can choose to say, you know what, your Troy
• 52:38
  Speaker 7: happy birthday. Yeah, Yo, glad to see you lastek at
• 52:41
  Speaker 7: the concert. And I can send it as a voice
• 52:43
  Speaker 7: not too so, you know, for somebody that writes in
• 52:46
  Speaker 7: and says, yo, Ryan is my birthday, I could just
• 52:48
  Speaker 7: literally press a button and it will send like YO,
• 52:50
  Speaker 7: happy birthday. From your boy Ryan, and it will also
• 52:53
  Speaker 7: log that that's a birthday. So if I want to
• 52:55
  Speaker 7: do that every year forever, I can do that every year.
• 52:58
  Speaker 5: Now.
• 52:58
  Speaker 7: People have always you know, made fun of me because
• 53:01
  Speaker 7: they say, Okay, once you set that up, what happens
• 53:03
  Speaker 7: when you pass away? You're still gonna be texting people
• 53:06
  Speaker 7: happy birthday after you. You know what I'm saying in
• 53:09
  Speaker 7: heaven beyond you know exactly. Yeah, have a great one, brother,
• 53:14
  Speaker 7: I see you up here soon.
• 53:15
  Speaker 3: Can't wait to see you when you get it.
• 53:17
  Speaker 2: So, so superphone is a management is a management system.
• 53:21
  Speaker 7: Yes, it's a it's inbox management for text and it's
• 53:24
  Speaker 7: it's it's enterprise. Right now, some of your favorite New
• 53:27
  Speaker 7: York companies are using it, some of your favorite.
• 53:29
  Speaker 6: Fashion companies are using it.
• 53:31
  Speaker 7: Obviously, I'm sure you've seen, you know, a ton of
• 53:33
  Speaker 7: celebrities and giving their phone numbers out, et cetera, following
• 53:36
  Speaker 7: that pathway.
• 53:37
  Speaker 3: Uh.
• 53:37
  Speaker 7: But for us, we're really focused on, like I said,
• 53:41
  Speaker 7: that next wave, and that next wave is every element
• 53:45
  Speaker 7: and feature and aspect of Gmail that allows you to
• 53:48
  Speaker 7: organize email at the scale.
• 53:51
  Speaker 3: That you have it.
• 53:52
  Speaker 7: And even if it's just a personal use of email,
• 53:54
  Speaker 7: your scale is crazy just by nature of the services
• 53:57
  Speaker 7: you've signed up for. Uh intro that you might have
• 54:00
  Speaker 7: in somebody's music, interest in a podcast, interest in a product,
• 54:06
  Speaker 7: interest in a crowdfunding, interest in whatever it is. Your
• 54:09
  Speaker 7: email is crazy right now. My prediction is that your
• 54:13
  Speaker 7: text message feed is eventually going to get there. And
• 54:16
  Speaker 7: the folks who once again are adopting technology to help
• 54:21
  Speaker 7: them to be more efficient and manage this a scale
• 54:24
  Speaker 7: and adopting that technology early, those are the folks who
• 54:27
  Speaker 7: have that arbitrage opportunity.
• 54:29
  Speaker 3: To really profit.
• 54:31
  Speaker 7: And when I say profit, that means both in time,
• 54:35
  Speaker 7: relationships and money, because you have a better handle on
• 54:40
  Speaker 7: the most important form of human communication, which right now
• 54:44
  Speaker 7: is that text feed.
• 54:46
  Speaker 4: In twenty thirteen, obviously you changed the game, right And
• 54:49
  Speaker 4: I'm thinking now, right twenty twenty now that everybody's catching
• 54:54
  Speaker 4: on to what you were trying to tell them, Like
• 54:55
  Speaker 4: they probably thought, you know, he's tripping, what was he doing?
• 54:58
  Speaker 6: What is that feeling?
• 54:59
  Speaker 1: Like?
• 54:59
  Speaker 4: Are you just it's like so focused on the future
• 55:01
  Speaker 4: that it's like, you know what, I'm glad you caught up,
• 55:03
  Speaker 4: but I'm on to the next thing.
• 55:04
  Speaker 7: Yeah, I mean, I think you can already just hear
• 55:06
  Speaker 7: it in my tone. I think that I think that
• 55:09
  Speaker 7: is great for people to catch up. I think that
• 55:13
  Speaker 7: is great for innovation to finally start reaching that sort
• 55:17
  Speaker 7: of mass adoption, because it's important. It's required for us
• 55:25
  Speaker 7: to be able to fix the sort of large scale
• 55:29
  Speaker 7: issues that we're having. I mean, we're talking about climate change,
• 55:32
  Speaker 7: We're talking about you know, breakouts of viruses, we're talking
• 55:37
  Speaker 7: about trade wars, and so the bottom line is that
• 55:40
  Speaker 7: for us to be able to even live in peace
• 55:45
  Speaker 7: with one another, we need to be able to adopt
• 55:48
  Speaker 7: this kind of innovation. And it's important for visionaries and
• 55:52
  Speaker 7: futurists and technologists to anticipate the problems that we're going
• 55:56
  Speaker 7: to have, the challenges that we're going to have, and
• 55:59
  Speaker 7: create turn key solutions for them. I mean, as it
• 56:03
  Speaker 7: stands right now, I could go all over the world
• 56:06
  Speaker 7: and I never have an issue getting a car from
• 56:12
  Speaker 7: point A to point B.
• 56:13
  Speaker 3: It took a group of folks who were having that
• 56:15
  Speaker 3: issue to say, hey, we're going to.
• 56:16
  Speaker 7: Solve that with ride sharing, right, And so for me,
• 56:21
  Speaker 7: I am, like I said, I'm just anticipating. I'm like, look,
• 56:23
  Speaker 7: I'm glad you guys caught up. We're going to have
• 56:26
  Speaker 7: a major epidemic here where people just going their phones
• 56:29
  Speaker 7: is you're gonna get promoter text messages. I mean you
• 56:31
  Speaker 7: probably are getting promoter text messages already, right You're in
• 56:34
  Speaker 7: promoter text messages. You're gonna have your doctor, your dentist
• 56:37
  Speaker 7: texting you. You're gonna have your grocery store texting you.
• 56:39
  Speaker 7: You have Amazon deliveries they're already texting you. Gonna have
• 56:42
  Speaker 7: your bank texting you. You have your family texting you.
• 56:45
  Speaker 7: If you've got a business, you have your customers texting you.
• 56:48
  Speaker 7: I message one. That's really how you plan on efficiently
• 56:52
  Speaker 7: managing that at scale. I'm already knowing from the seat
• 56:56
  Speaker 7: that I'm in right now on this podcast that the
• 56:59
  Speaker 7: future is going to be smart inbox management system. And
• 57:06
  Speaker 7: as long as I have that vision, I can with
• 57:09
  Speaker 7: my team build that solution way before the problem or
• 57:14
  Speaker 7: the challenge gets out of hand. And that's why I'm
• 57:17
  Speaker 7: saying those that adopt the solution now are going to
• 57:21
  Speaker 7: have the advantage of I would say, leveraging and profiting
• 57:26
  Speaker 7: from their ingenuity because you're just gonna be that many
• 57:31
  Speaker 7: more steps ahead of anyone else that's trying to manage it.
• 57:34
  Speaker 3: Manually.
• 57:35
  Speaker 5: There you have it.
• 57:36
  Speaker 2: So that was a lot of gems right there. So
• 57:39
  Speaker 2: you're gonna head into the last segment. We're gonna take
• 57:42
  Speaker 2: it home. We're gonna talk about wealth playing and some
• 57:44
  Speaker 2: other stuff as well. Bet all right, So we're gonna
• 57:46
  Speaker 2: talk about a lot of cool things. But before we start,
• 57:48
  Speaker 2: I wanted to we was huge fans rest in peace
• 57:52
  Speaker 2: of net before he passed away. What's his concert in
• 57:55
  Speaker 2: New York? Guys album and all that, But I see
• 57:57
  Speaker 2: that you actually helped them out. As far as business,
• 57:59
  Speaker 2: A lot of people look at him as like, you know,
• 58:01
  Speaker 2: his business intellect, and so his his mixtape. Everybody knows
• 58:04
  Speaker 2: about the Crenshaw mixtape. He dropped foe hundred dollars Proud
• 58:07
  Speaker 2: to Pay campaign, But then he had another mixtape when
• 58:09
  Speaker 2: he dropped for one thousand dollars and that was on
• 58:11
  Speaker 2: your platform, correct, right, talk about that.
• 58:13
  Speaker 7: Yeah, I mean really it was just his his uh
• 58:17
  Speaker 7: like I said, just the ingenuity of recognizing a replicable
• 58:21
  Speaker 7: pathway to success. And so for me, I was, like
• 58:25
  Speaker 7: I said, I was doing the director consumer uh. Nip
• 58:29
  Speaker 7: in my opinion, has always just been one of those
• 58:33
  Speaker 7: minds that was a sponge for knowledge and so you know,
• 58:37
  Speaker 7: it was actually my guy Nathan McCartney that put us together.
• 58:41
  Speaker 7: And you know, shout out Steve Carlos, I made shout
• 58:43
  Speaker 7: out the whole all money in team, George, Benice, djb Ip,
• 58:47
  Speaker 7: all those guys.
• 58:48
  Speaker 6: Man.
• 58:49
  Speaker 3: We had a great time.
• 58:50
  Speaker 6: Man.
• 58:50
  Speaker 7: You know, I took him out to uh, showed him
• 58:53
  Speaker 7: around Paris and you know, just showed showed, showed him
• 58:57
  Speaker 7: just the power of what technology could do for for
• 59:00
  Speaker 7: the audience that he was already building at that time
• 59:03
  Speaker 7: and the relationship that he was already building. So I
• 59:05
  Speaker 7: mean it was just kind of a no brainer. Once
• 59:07
  Speaker 7: we sat down and broke bread, and you know, I
• 59:10
  Speaker 7: remember my guy Slow, he actually put together a brunch me, Nipsey,
• 59:16
  Speaker 7: Uh Wilson Chandler just to talk about you know, other
• 59:21
  Speaker 7: ventures that we wanted to get into, startup investing, venture investing, technology,
• 59:27
  Speaker 7: film and television.
• 59:29
  Speaker 3: Health, you know, the documentary that he was going to do.
• 59:31
  Speaker 6: Introduce him to bitcoin too.
• 59:33
  Speaker 7: Yeah, so definitely, you know that that was that was
• 59:36
  Speaker 7: a conversation. He said, Yo, Ryan, what's the next topic?
• 59:38
  Speaker 7: I said, Yo, Crypto. He said, Okay, I'm on it.
• 59:40
  Speaker 6: You know, we have a crazy story about crypto. We'll
• 59:43
  Speaker 6: talk about that another time.
• 59:44
  Speaker 7: Why were we gonna talk about we lost some money?
• 59:49
  Speaker 3: All right? Why what happened? Come on now, you want
• 59:53
  Speaker 3: to learn from the mistakes?
• 59:54
  Speaker 2: Yeah, yeah, So we was in Asia. We did a
• 59:58
  Speaker 2: whole episode about this. But we was in Asia, me
• 1:00:00
  Speaker 2: and Jamal, and we went there. We took a sabbatical
• 1:00:03
  Speaker 2: for thirty days. And at that time, that was like
• 1:00:05
  Speaker 2: when crypto was.
• 1:00:06
  Speaker 3: Going crazy and seventeen.
• 1:00:08
  Speaker 5: Yeah, in November, November twenty seventeen.
• 1:00:11
  Speaker 6: You left December first.
• 1:00:12
  Speaker 2: Yeah, so we was in I was in light coin,
• 1:00:16
  Speaker 2: ethereum and bitcoin and I just put money in and
• 1:00:21
  Speaker 2: I went to Asia. And as I'm in Asia, that's
• 1:00:23
  Speaker 2: when it just starts going crazy. Every day, I'm making
• 1:00:25
  Speaker 2: like a thousand dollars a day. So I'm telling them
• 1:00:27
  Speaker 2: I'm the only one that invested out of all my friends,
• 1:00:29
  Speaker 2: and I'm telling everybody in the group chat. I'm like
• 1:00:31
  Speaker 2: I'm sending them screenshots on coin base, like look, we
• 1:00:34
  Speaker 2: got much money I made today. Like it's like i
• 1:00:36
  Speaker 2: feel like I'm on top of the world. I'm like,
• 1:00:38
  Speaker 2: I'm making a million dollars by summer. So they're still
• 1:00:41
  Speaker 2: kind of like a little nervous about it, and I'm
• 1:00:43
  Speaker 2: just I'm putting more money in and it just keeps
• 1:00:45
  Speaker 2: going up, keeps going up. So then they decided to
• 1:00:48
  Speaker 2: lock in Troy, like locked himself in his basement. And then
• 1:00:51
  Speaker 2: he started finding all these aught coins. He's telling about
• 1:00:54
  Speaker 2: this guy named Justin's son who got a coin named Tron, Like, oh,
• 1:00:58
  Speaker 2: we don't know, I say, I laid man, I'm doing
• 1:01:01
  Speaker 2: a nice thing with bitcoin.
• 1:01:02
  Speaker 5: You talking about this alternative stuff.
• 1:01:03
  Speaker 4: But I told him come home. I said, yo, listen,
• 1:01:05
  Speaker 4: I don't care what you're doing. Get on the flight,
• 1:01:06
  Speaker 4: come back. I found something nobody was talking about. All coins, okay,
• 1:01:09
  Speaker 4: it was like bitcoin. Everybody thought crypto currency was bitcoin, right,
• 1:01:13
  Speaker 4: And then I saw all these I'm like, yo, bro,
• 1:01:14
  Speaker 4: this like nine hundred different coins, right. So then I
• 1:01:17
  Speaker 4: saw Justin Son. I'm like, yeah, i'mnna follow that.
• 1:01:19
  Speaker 2: So he said Justin Son, and I never really trusted
• 1:01:22
  Speaker 2: Justin Son because.
• 1:01:22
  Speaker 8: I know, you know, it was weird in the parent
• 1:01:26
  Speaker 8: the parent video, I promise you. We was watching him
• 1:01:28
  Speaker 8: on periscope and he he blew his nose and white
• 1:01:32
  Speaker 8: people he was doing and he was like, yo, we
• 1:01:34
  Speaker 8: can't trust anybody who do that I don't know about
• 1:01:36
  Speaker 8: this guy.
• 1:01:36
  Speaker 2: He's like, no, no, trust me, he's a genius to
• 1:01:37
  Speaker 2: the I'm like, I whatever, So I put some money
• 1:01:40
  Speaker 2: in trying and then tron goes from two cents to
• 1:01:43
  Speaker 2: twenty eight cents or something like.
• 1:01:44
  Speaker 5: That was crazy.
• 1:01:45
  Speaker 4: It was like four tenths of a cent.
• 1:01:47
  Speaker 2: It was going crazy. So I'm like, okay, so now
• 1:01:49
  Speaker 2: it's like all money. So now we're staying up all night.
• 1:01:52
  Speaker 2: Nobody's looking at all these all coins and master no.
• 1:01:56
  Speaker 2: It became my cryptocurrency experts and making money handles fish.
• 1:02:01
  Speaker 2: And then it started to February and then it was
• 1:02:04
  Speaker 2: like all right, let me just.
• 1:02:06
  Speaker 7: Hold on, hold on life.
• 1:02:11
  Speaker 2: I'm happy we can. Then it crashed crazy. But then
• 1:02:15
  Speaker 2: they said by the dip. They said by the dip,
• 1:02:19
  Speaker 2: so I put more money in and then it crashed
• 1:02:21
  Speaker 2: against like by the dipping, and then it's just everything
• 1:02:24
  Speaker 2: that I made I lost, and then I lost more
• 1:02:26
  Speaker 2: money on top of that.
• 1:02:27
  Speaker 6: And the plane is still laying but we're still on.
• 1:02:30
  Speaker 5: We're still on the plane, got money and.
• 1:02:31
  Speaker 2: Holding wait wait, holding for their h O D L right,
• 1:02:37
  Speaker 2: holding for their life.
• 1:02:38
  Speaker 5: That that's the crypto.
• 1:02:40
  Speaker 3: That's yeah, yeah, I have a much different.
• 1:02:46
  Speaker 4: I mean, like you've been seeing in the future for
• 1:02:48
  Speaker 4: a long time. I read you got into bigcoin in
• 1:02:51
  Speaker 4: its early stages. Yeah, because it started around For me,
• 1:02:54
  Speaker 4: it started around music, when when they were trying to
• 1:02:57
  Speaker 4: crack down on people getting free music, they started having
• 1:03:00
  Speaker 4: payments that you couldn't track and so one of the
• 1:03:02
  Speaker 4: ways you could pay was bitcoin. That's the first time
• 1:03:04
  Speaker 4: I ever heard about I never thought about it again, right,
• 1:03:06
  Speaker 4: But you.
• 1:03:07
  Speaker 7: Were in there early twenty thirteen, so I was already
• 1:03:10
  Speaker 7: had a bit pay integration with my Shopify store. And
• 1:03:14
  Speaker 7: it's actually been Horwitz, who was the first investor in Superphone,
• 1:03:18
  Speaker 7: introduced me to Brian and Fred who were the founders
• 1:03:22
  Speaker 7: of coinbase, and Brian actually gave me. He gave me
• 1:03:27
  Speaker 7: five dollars worth of bitcoin and that's that's that's all
• 1:03:30
  Speaker 7: I needed.
• 1:03:31
  Speaker 3: I was like, this is it, you know what I mean?
• 1:03:33
  Speaker 3: And that was it. And so I literally you.
• 1:03:35
  Speaker 7: Know that that whole that whole uh, that was a
• 1:03:39
  Speaker 7: crazy season.
• 1:03:40
  Speaker 3: That whole season.
• 1:03:41
  Speaker 7: I was literally you know, people were like, I was like, yo,
• 1:03:44
  Speaker 7: I'm not performing unless I'm getting paid.
• 1:03:47
  Speaker 3: What is that? I was like, look, just figure it out, man.
• 1:03:50
  Speaker 7: But here's my here's my wallet address.
• 1:03:51
  Speaker 3: Yea, yeah, you know that.
• 1:03:55
  Speaker 7: Yeah, and so you know, you know, shout out my
• 1:04:00
  Speaker 7: uh literally one of my my dearest friends. You know,
• 1:04:04
  Speaker 7: he really was, I would say, largely responsible for a
• 1:04:08
  Speaker 7: lot of the innovation that that I've come to to
• 1:04:14
  Speaker 7: appreciate and come to see early in technology, Rashid Richmond.
• 1:04:19
  Speaker 3: Uh.
• 1:04:19
  Speaker 7: And you know he has he has two currencies right now,
• 1:04:23
  Speaker 7: like cash, which he's always sending me to screenshots, you know,
• 1:04:27
  Speaker 7: up one hundred and thirty percent, up five hundred percent.
• 1:04:30
  Speaker 7: And so you know, basically, I think that you know,
• 1:04:35
  Speaker 7: you guys did what you're supposed to do in terms
• 1:04:37
  Speaker 7: of being as uh as a students you possibly could
• 1:04:41
  Speaker 7: be in terms of being students uh and learning as
• 1:04:43
  Speaker 7: much as possible and also learning on.
• 1:04:47
  Speaker 3: Those slippery slopes on the way down right. Uh.
• 1:04:51
  Speaker 7: And so you know he he he basically taught himself
• 1:04:54
  Speaker 7: and and and launched a coin. And once you could
• 1:04:57
  Speaker 7: build a community of minors and you can actually get
• 1:05:00
  Speaker 7: on an exchange, there's real value. I think though it's
• 1:05:03
  Speaker 7: important to really understand that, uh, you know, bitcoin.
• 1:05:08
  Speaker 3: Is really like a stored value.
• 1:05:10
  Speaker 7: And I'm just sorrying about bigcoin, but really it's all
• 1:05:12
  Speaker 7: crypto currents. Really it's like a stored value instrument. And
• 1:05:16
  Speaker 7: it being a stored value instrument, you know at at
• 1:05:19
  Speaker 7: some time, at some point, you know, people are actually
• 1:05:24
  Speaker 7: more inclined to hold right because of stored value. So
• 1:05:29
  Speaker 7: it's almost like gold, right they're holding, and you know,
• 1:05:32
  Speaker 7: they're varying viewpoints on cryptocurrency. I mean, you know, one
• 1:05:36
  Speaker 7: of the greatest investors in the world is is you know,
• 1:05:39
  Speaker 7: very vehemently and vocally and non believer of crypto and
• 1:05:43
  Speaker 7: more in Buffett, and he's just like, look, man, this
• 1:05:44
  Speaker 7: is what is this? You know, But at the same time,
• 1:05:48
  Speaker 7: it's it's always just about understanding and recognizing, h recognizing
• 1:05:54
  Speaker 7: the the upside and you know, capturing that upside before
• 1:05:59
  Speaker 7: yeah before.
• 1:06:00
  Speaker 2: But you know what my personal thing, I think, if
• 1:06:02
  Speaker 2: I believe anything, I believe in bitcoin, because bitcoin really
• 1:06:04
  Speaker 2: hasn't forced like was like nine thousand right now, thou
• 1:06:09
  Speaker 2: really like those other coins lost like ninety like Neo.
• 1:06:13
  Speaker 4: Yeah, shout the Neo because that's.
• 1:06:18
  Speaker 5: That was involved.
• 1:06:19
  Speaker 2: And I had so many coins, Bigcoin, these security coins.
• 1:06:22
  Speaker 2: I became, like I'm telling you, in three weeks, I
• 1:06:24
  Speaker 2: became a.
• 1:06:26
  Speaker 5: Security coins and the privacy coins.
• 1:06:30
  Speaker 4: Narrowrow really in that. Yeah, you know, I'm telling you. Yeah,
• 1:06:39
  Speaker 4: but that's another thing we thought we really have master
• 1:06:41
  Speaker 4: That was like a meeting at your house Sunday.
• 1:06:44
  Speaker 2: But yeah, but bigcoin is still kind of I think
• 1:06:47
  Speaker 2: if anything is gonna.
• 1:06:49
  Speaker 5: Survive, bitcoin is going to be here for the future.
• 1:06:51
  Speaker 3: Yeah.
• 1:06:52
  Speaker 7: And once you start seeing regulation, Yeah, that's when you know, like, Okay,
• 1:06:57
  Speaker 7: the powers that be are recognized asing the need and
• 1:07:02
  Speaker 7: feel like they need to get involved. Then you know
• 1:07:05
  Speaker 7: that there's enough of a mass adoption that there is
• 1:07:08
  Speaker 7: some real tangible value there. And so yeah, I mean,
• 1:07:12
  Speaker 7: i'm i'm you know, getting in it, like two hundred
• 1:07:17
  Speaker 7: of coin at bitcoins, you know, so even to actually
• 1:07:21
  Speaker 7: ride through that, you know, the height of twenty seventeen,
• 1:07:24
  Speaker 7: I'm looking at my account.
• 1:07:25
  Speaker 2: Like like heroines, like, yeah, we're gonna stop all this music,
• 1:07:31
  Speaker 2: Like it felt like it was a whole different game
• 1:07:33
  Speaker 2: playing played out there.
• 1:07:34
  Speaker 6: Man, Yeah, we've seen.
• 1:07:35
  Speaker 5: But what comes up must come to.
• 1:07:37
  Speaker 3: Yeah.
• 1:07:38
  Speaker 2: So speaking of it, speaking of the financial topic, you
• 1:07:41
  Speaker 2: have wealth plan right, right, So what is that what
• 1:07:45
  Speaker 2: would encourage you to get into the financial literacy space
• 1:07:49
  Speaker 2: as far as as concern.
• 1:07:50
  Speaker 7: Yeah, I'm I'm, I'm charged up about this concept that
• 1:07:57
  Speaker 7: by twenty forty the majority of the United States population
• 1:08:03
  Speaker 7: will be minorities, right, And at the same time, there's only,
• 1:08:09
  Speaker 7: i think the last statistic really about three percent of
• 1:08:12
  Speaker 7: us that are that are in technology and innovation as
• 1:08:17
  Speaker 7: a career, and that's that could be for a variety
• 1:08:20
  Speaker 7: of reasons. Maybe we just like singing and dancing and
• 1:08:23
  Speaker 7: rapping and you know, or maybe we just like athletics
• 1:08:26
  Speaker 7: and there's plenty of money to be made.
• 1:08:29
  Speaker 5: Ex So.
• 1:08:33
  Speaker 7: The issue though for me, is that at least, you know,
• 1:08:36
  Speaker 7: in terms of some of the conversations I've been having,
• 1:08:39
  Speaker 7: especially for minorities, we always it always seems as though
• 1:08:44
  Speaker 7: we're one step behind in terms of our adoption of
• 1:08:48
  Speaker 7: where the world is going. So, yeah, you know, everyone
• 1:08:51
  Speaker 7: started out as farmers, then moved on to industrial and
• 1:08:55
  Speaker 7: we were still farmers, right. Then industrial moved on to
• 1:08:59
  Speaker 7: service and hospitality, and we were still working on the railroad, right.
• 1:09:02
  Speaker 7: And then service moved on to technology, and we're still
• 1:09:06
  Speaker 7: in the service business. And when I talk about service,
• 1:09:09
  Speaker 7: look around, who's cleaning the houses, who's cleaning the office buildings,
• 1:09:12
  Speaker 7: who's doing the you know services?
• 1:09:14
  Speaker 6: Right?
• 1:09:15
  Speaker 7: Whereas there has already been a shift to technology and
• 1:09:18
  Speaker 7: even in venture investing. You know, shout out of my
• 1:09:21
  Speaker 7: guy of Richard Kirby from Equal Ventures. He just you know,
• 1:09:24
  Speaker 7: raise a fifty six million dollar fun shot of my
• 1:09:26
  Speaker 7: guys over at Harvard at Halem Capital. Yeah, yeah, so
• 1:09:32
  Speaker 7: you know my guys over there Base Ventures, Paul Judge,
• 1:09:37
  Speaker 7: you know there, you know Robert Smith.
• 1:09:40
  Speaker 3: I think you know, a really big, a really big force.
• 1:09:43
  Speaker 7: In terms of finance, uh and investing private equity, right,
• 1:09:48
  Speaker 7: And so I feel like there should be more names.
• 1:09:50
  Speaker 7: I feel like there should be more superstars in that
• 1:09:53
  Speaker 7: world and in that pathway, in that archetype, just because
• 1:09:57
  Speaker 7: I feel like, a like you said, it's about exposure.
• 1:10:02
  Speaker 3: What example do?
• 1:10:05
  Speaker 7: What example does the next generation really have in terms
• 1:10:09
  Speaker 7: of that pathway? And also how do how do we
• 1:10:12
  Speaker 7: frame wealth?
• 1:10:13
  Speaker 3: Right?
• 1:10:14
  Speaker 7: Is wealth a million dollars? Is wealth two million dollars?
• 1:10:17
  Speaker 7: Is it five hundred million? Is is it a billion?
• 1:10:20
  Speaker 6: Is it? You know?
• 1:10:21
  Speaker 7: We got folks talking about Elon must gonna be a
• 1:10:23
  Speaker 7: Triggon there. You know, Apple's got a trillion dollars worth
• 1:10:26
  Speaker 7: of cash or market valuation. You know, So I think
• 1:10:29
  Speaker 7: that it's just important. You know, I've had too many
• 1:10:33
  Speaker 7: conversations with folks that either come into my organization that
• 1:10:37
  Speaker 7: are either mentees of mine employees of mine, who literally
• 1:10:41
  Speaker 7: will tell me straight to my face, Hey, I don't
• 1:10:43
  Speaker 7: even look at my accounts because I don't like what
• 1:10:46
  Speaker 7: I see. You don't look at your accounts. No, I
• 1:10:48
  Speaker 7: don't even look at my account because don't like what
• 1:10:50
  Speaker 7: I see. And I'm I'm hoping that I get the
• 1:10:52
  Speaker 7: big break, you know, I'm hoping that as a creative,
• 1:10:55
  Speaker 7: you know, I get the big campaign, or I get
• 1:10:57
  Speaker 7: the big record deal, or I get the big athletic contract.
• 1:11:00
  Speaker 7: And the reality, though, is that with calculated, measured moves,
• 1:11:07
  Speaker 7: you really can, with the right kind of saving and
• 1:11:09
  Speaker 7: budgeting and paying yourself and making sure that your assets
• 1:11:12
  Speaker 7: are allocated the right way, you can guarantee as long
• 1:11:16
  Speaker 7: as you start early, that you retire with a million dollars.
• 1:11:20
  Speaker 3: Right.
• 1:11:21
  Speaker 7: And So for me, you know, I didn't go to school.
• 1:11:24
  Speaker 7: I don't have a you know, any series, any series
• 1:11:28
  Speaker 7: at all. I just have my experience, and so I
• 1:11:31
  Speaker 7: thought that it could be valuable to give people an
• 1:11:35
  Speaker 7: insight into my actual portfolio. How am I How am
• 1:11:38
  Speaker 7: I invested in real estate without having fifty thousand dollars there?
• 1:11:43
  Speaker 7: How am I invested in stocks without knowing or being
• 1:11:46
  Speaker 7: an expert in stocks? How am I investing in alternative
• 1:11:50
  Speaker 7: investments like art or or or interest bearing investments like
• 1:11:57
  Speaker 7: loans that are going to give me return?
• 1:12:00
  Speaker 3: And really, you know, how do I adopt the.
• 1:12:02
  Speaker 7: Seven streams of income or how did I adopt the
• 1:12:06
  Speaker 7: seven streams of income of every millionaire before I'm a millionaire? Right,
• 1:12:10
  Speaker 7: so that those streams would actually grow and collectively would
• 1:12:14
  Speaker 7: eventually yield me that million dollar or a million plus
• 1:12:17
  Speaker 7: nest egg that I wanted to get to. And so
• 1:12:20
  Speaker 7: for me, I'm looking at the next generation. I'm seeing
• 1:12:23
  Speaker 7: folks in their twenties and thirties a getting their first jobs. Yeah,
• 1:12:26
  Speaker 7: they have an appetite to, you know, buy things that
• 1:12:30
  Speaker 7: they don't need to impress people that they don't know, right,
• 1:12:34
  Speaker 7: And for me, I'm like, look, you know, put that
• 1:12:38
  Speaker 7: money to work for you now. And the earlier you
• 1:12:42
  Speaker 7: put that to work for you, the earlier you will
• 1:12:45
  Speaker 7: be able to make decisions about where you want to
• 1:12:48
  Speaker 7: work in exchange for your money, because your money is
• 1:12:50
  Speaker 7: working for you. And so that's really what wealth plan
• 1:12:52
  Speaker 7: is about. It's really easy Wealthplan dot co. You could
• 1:12:56
  Speaker 7: just jump on you leave your number. I will literally
• 1:12:59
  Speaker 7: every month text you an action item. How do you
• 1:13:01
  Speaker 7: get into stocks? How do you fix your credit? How
• 1:13:04
  Speaker 7: do you loan money to yourself so that you can
• 1:13:07
  Speaker 7: actually improve your credit score, because now, of course you're
• 1:13:09
  Speaker 7: not going to default on yourself, right And so look,
• 1:13:13
  Speaker 7: I feel like there's there's I went to an Ivy
• 1:13:16
  Speaker 7: League school, and yeah, and I mean there were zero
• 1:13:21
  Speaker 7: classes on budgeting, zero classes on credit, zero classes on
• 1:13:26
  Speaker 7: real estate investing, zero classes on how to even read
• 1:13:31
  Speaker 7: a chart of a security, zero classes on dividends, zero
• 1:13:36
  Speaker 7: classes on and I know people you know with large
• 1:13:39
  Speaker 7: lump sums of money in their account who literally are
• 1:13:42
  Speaker 7: because of just that lack of education. They're not even
• 1:13:47
  Speaker 7: diversified in their investments. They just like to see the
• 1:13:50
  Speaker 7: cash in in there, without understanding that you're actually losing
• 1:13:55
  Speaker 7: money by just having unless yass. Unless your interest rate
• 1:13:59
  Speaker 7: in your big account is beating inflation, you're losing money.
• 1:14:02
  Speaker 7: So and these are all just simple concepts. I break
• 1:14:05
  Speaker 7: it down super simple in the same way that I'm
• 1:14:09
  Speaker 7: just talking here, And it's just it's just the ability
• 1:14:13
  Speaker 7: to lay out the with to lay it's the ability
• 1:14:18
  Speaker 7: that I have to lay out with clarity exactly what
• 1:14:21
  Speaker 7: I'm doing so that people can make an informed decision
• 1:14:27
  Speaker 7: whether they would like to mirror those exact same financial moves.
• 1:14:30
  Speaker 7: And that's the kind of transparency I deliver in Wealth Plan.
• 1:14:33
  Speaker 7: So it's not this isn't a class, it's just, hey,
• 1:14:36
  Speaker 7: this is where I'm invested. The barriers to entry, you know,
• 1:14:41
  Speaker 7: no matter what I've seen, you know, millions of dollars
• 1:14:44
  Speaker 7: going in and out of my accounts. You could start
• 1:14:46
  Speaker 7: with five hundred bucks. And you know, it comes down
• 1:14:49
  Speaker 7: to discipline, It comes down to management of your finances.
• 1:14:53
  Speaker 7: It comes down actually looking at your accounts every day,
• 1:14:56
  Speaker 7: comes down and having a goal for where you would
• 1:14:58
  Speaker 7: like to be. And just like we talked about in
• 1:15:00
  Speaker 7: a previous segment, dream as big as you want to dream, right,
• 1:15:05
  Speaker 7: because once that vision is you know, I have one
• 1:15:08
  Speaker 7: conversation with the legend Quincy Jones, I say, what advice
• 1:15:11
  Speaker 7: do you have for me?
• 1:15:12
  Speaker 5: Say?
• 1:15:12
  Speaker 3: Hey, shoot shoot for the moon. You land in the stars.
• 1:15:15
  Speaker 7: You know, and so you know, what is that financial
• 1:15:19
  Speaker 7: goal that you have for yourself?
• 1:15:20
  Speaker 3: What is that.
• 1:15:21
  Speaker 7: Amount that you would like just to leave for your
• 1:15:24
  Speaker 7: next generation? I think in many ways, especially in our community,
• 1:15:28
  Speaker 7: we're worried about being checked to check because we got
• 1:15:31
  Speaker 7: to pay that rent. We gotta pay, you know, we
• 1:15:32
  Speaker 7: started a business, we got to maybe you got some employees,
• 1:15:35
  Speaker 7: et cetera.
• 1:15:37
  Speaker 3: And do you really.
• 1:15:38
  Speaker 7: Want to be in that hamster wheel, right or do
• 1:15:41
  Speaker 7: you want to be able to say, look the same
• 1:15:43
  Speaker 7: way I saw at Harvard, those kids got set up
• 1:15:46
  Speaker 7: by their parents. I want to be in that position
• 1:15:48
  Speaker 7: for my next generation, whether it's your nephews or nieces,
• 1:15:51
  Speaker 7: your kids, or whether you want to you know, pay
• 1:15:54
  Speaker 7: back your parents for supporting you for eighteen, you know,
• 1:15:57
  Speaker 7: twenty twenty five, sometimes thirty years a year life, you
• 1:16:00
  Speaker 7: know what I mean? What is it that you really
• 1:16:02
  Speaker 7: want to do in it? And that pathway? As long
• 1:16:06
  Speaker 7: as you have patience, as long as you have the
• 1:16:09
  Speaker 7: ability to delay some gratification, as long as you have
• 1:16:13
  Speaker 7: the ability to have some discipline with your spending and
• 1:16:16
  Speaker 7: and with your consumption, you could be paying yourself. And
• 1:16:21
  Speaker 7: paying yourself really will pay off, you know, exponentially with compounding,
• 1:16:27
  Speaker 7: you know, and so yeah.
• 1:16:30
  Speaker 3: Yeah, yeah, yeah, I mean, then you have your time.
• 1:16:33
  Speaker 4: I think that I was having this debate actually a
• 1:16:36
  Speaker 4: discussion with a lot of my colleagues about time and
• 1:16:38
  Speaker 4: like how how valuable is And then I literally played
• 1:16:41
  Speaker 4: on the.
• 1:16:41
  Speaker 6: Quote that you said.
• 1:16:42
  Speaker 4: You said that wealth wealth not the sense of being
• 1:16:45
  Speaker 4: a monetary thing, but wealth is having the ability to.
• 1:16:48
  Speaker 6: Make decisions to have your own time.
• 1:16:51
  Speaker 4: Yeah, And they were like, I'm like, that's what I've
• 1:16:54
  Speaker 4: been trying to say, that's what that's.
• 1:16:55
  Speaker 6: It right there.
• 1:16:56
  Speaker 3: Yeah, it's real, it's real.
• 1:16:58
  Speaker 7: And so look, I want everybody to have the time
• 1:17:02
  Speaker 7: because we need more innovators, we need more creators. We
• 1:17:05
  Speaker 7: need folks that are really that are dreamers and visionaries
• 1:17:08
  Speaker 7: that are going to think about these challenges that we're
• 1:17:12
  Speaker 7: going to be facing. Because as you've seen with Uber,
• 1:17:16
  Speaker 7: as you've seen with Airbnb, as you've seen with Dropbox,
• 1:17:20
  Speaker 7: as you've seen with Google, Amazon, Facebooks, Guide, WhatsApp, Brex, Robinhood,
• 1:17:26
  Speaker 7: whatever it is, the folks that sit down and dream
• 1:17:29
  Speaker 7: up that solution because they know the challenges that we're
• 1:17:34
  Speaker 7: about to face and make it easily accessible, affordable, adoptable,
• 1:17:39
  Speaker 7: those are the folks that stand to reap the benefits
• 1:17:43
  Speaker 7: of creating that kind of value in the world. And
• 1:17:45
  Speaker 7: so you need time to be able to just be
• 1:17:47
  Speaker 7: a visionary. You need time to be able to just think.
• 1:17:49
  Speaker 7: You need time to be able to just say, Okay,
• 1:17:52
  Speaker 7: how can I be more efficient? You need time to
• 1:17:54
  Speaker 7: have dinners and conversations and take walks with people that
• 1:17:58
  Speaker 7: are going to invest not only their money but their
• 1:18:01
  Speaker 7: time with you to help build that vision and make
• 1:18:03
  Speaker 7: it happen.
• 1:18:03
  Speaker 3: And so I'm a.
• 1:18:05
  Speaker 7: Living, breathing example of everything that I'm talking about. And
• 1:18:09
  Speaker 7: I'm also not just looking for wealth planned subscribers. I'm
• 1:18:12
  Speaker 7: looking for people that want to join this movement. You
• 1:18:15
  Speaker 7: want to come and work on this team and make
• 1:18:16
  Speaker 7: this kind of impact so that we are actually we
• 1:18:20
  Speaker 7: have the kind of man power that's necessary to power
• 1:18:25
  Speaker 7: the foundational systemic change that's going to be necessary to
• 1:18:30
  Speaker 7: put us in that position. This is the first time,
• 1:18:33
  Speaker 7: I think, and you know we were talking about a
• 1:18:36
  Speaker 7: grarian to industrial. This is the first time where you
• 1:18:39
  Speaker 7: could just have an idea, no brick, no mortar, no wood,
• 1:18:43
  Speaker 7: no steal, and build a company.
• 1:18:47
  Speaker 3: Everyone talks about it. I've seen I've seen the memes.
• 1:18:50
  Speaker 7: Airbnb's the biggest hotel company, they don't have any hotels.
• 1:18:53
  Speaker 7: Airbnb's the you know, Uber's the biggest travel company. They
• 1:18:56
  Speaker 7: don't have any cars or trains, right, So it's a
• 1:19:00
  Speaker 7: about allowing yourself the opportunity a to be surrounded by
• 1:19:05
  Speaker 7: folks that are gonna inspire you and push you. They're
• 1:19:09
  Speaker 7: not just gonna let you dream here. They're gonna push
• 1:19:11
  Speaker 7: you to dream as big as you possibly can dream.
• 1:19:14
  Speaker 7: And also they're not just gonna push you. They actually
• 1:19:16
  Speaker 7: gonna put their hands to the grinds to the grindstone
• 1:19:19
  Speaker 7: and grind that wheel with you. And so that's that's
• 1:19:22
  Speaker 7: what I'm looking for as well. Y'all know how to
• 1:19:24
  Speaker 7: reach me is text Ryan dot com. You want specific
• 1:19:27
  Speaker 7: wealth plan is wealth Planned dot co. Uh, and man,
• 1:19:31
  Speaker 7: I'm available, I'm checking my phone. I'm well organized. I'm
• 1:19:35
  Speaker 7: gonna make sure I get back to everybody and we here.
• 1:19:38
  Speaker 4: Because that that I mean that time is right to
• 1:19:40
  Speaker 4: the last thing I was thinking of, and that was
• 1:19:42
  Speaker 4: the importance of your circle of five theory. Yeah, and
• 1:19:45
  Speaker 4: I mean that pretty much is like going back to
• 1:19:48
  Speaker 4: the superphone, right. Yeah, you can put compartmentalize the people
• 1:19:53
  Speaker 4: that are texting you.
• 1:19:55
  Speaker 3: Yeah.
• 1:19:55
  Speaker 4: Right, So like if I want to talk to just
• 1:19:57
  Speaker 4: my family, I can talk to them. If I want
• 1:19:59
  Speaker 4: to to investors, I could just talk to them, right.
• 1:20:02
  Speaker 4: If I want to talk to my friends and entertainment,
• 1:20:05
  Speaker 4: I could just talk to them, right. But that circle
• 1:20:07
  Speaker 4: of five, like you, you're gonna find five people in there, right, I.
• 1:20:10
  Speaker 7: Can get you to what you need to do right,
• 1:20:12
  Speaker 7: right right, and that you know that's what that's that's
• 1:20:14
  Speaker 7: I actually have a masterclass on this. It's called the
• 1:20:17
  Speaker 7: thirty Calls Masterclass. So you can also go to thirty
• 1:20:20
  Speaker 7: calls dot com and basically what it allows you to
• 1:20:22
  Speaker 7: do is just say, hey, how.
• 1:20:24
  Speaker 3: Are you really spending your time? Are you? Do you
• 1:20:26
  Speaker 3: really feel like you're stuck?
• 1:20:28
  Speaker 7: And I advocate that whenever you feel like you're stuck,
• 1:20:34
  Speaker 7: you're just one conversation away from all the change that
• 1:20:38
  Speaker 7: you need to see in your life, one conversation away.
• 1:20:40
  Speaker 7: In order to get that to that conversation, though, you
• 1:20:43
  Speaker 7: have to have intent, and so the thirty Calls Masterclass
• 1:20:46
  Speaker 7: at thirty calls dot Com will literally just walk you
• 1:20:48
  Speaker 7: through what my process is. How did I go from
• 1:20:51
  Speaker 7: having no investors in my phone to raise it five
• 1:20:54
  Speaker 7: point six million dollars for Superphone? How did I go
• 1:20:56
  Speaker 7: from having no fans in my phone to doing a
• 1:20:59
  Speaker 7: two million dollar album cycle? Making those phone calls is
• 1:21:03
  Speaker 7: exactly what changed my feeling of being, Oh, I feel
• 1:21:08
  Speaker 7: like I'm stuck to someone saying like, oh, I have
• 1:21:10
  Speaker 7: this introduction for you, I have this opportunity for you.
• 1:21:14
  Speaker 7: I'm top of mind when they have opportunities, or I'm
• 1:21:17
  Speaker 7: top of mind when they have introductions, or on top
• 1:21:19
  Speaker 7: of mind when they need help, and I can introduce
• 1:21:22
  Speaker 7: them to people. So I lay that entire process that
• 1:21:25
  Speaker 7: I followed out at thirty Calls dot Com. So I mean, listen,
• 1:21:30
  Speaker 7: my whole life is everything that I'm talking about. This
• 1:21:33
  Speaker 7: is it's scalable, it's it's automated the way that it
• 1:21:37
  Speaker 7: needs to be. So it allows me the time to
• 1:21:39
  Speaker 7: interact on a personal level with the folks that matter
• 1:21:42
  Speaker 7: most and need it the most. And so you know,
• 1:21:45
  Speaker 7: whether it's thirty calls dot Com, it's Wealth Planned dot Co,
• 1:21:48
  Speaker 7: it's text Ryan dot Com, all of them lead directly
• 1:21:52
  Speaker 7: to my text message s feed. It's all connected to
• 1:21:54
  Speaker 7: superphone and whatever I can do, anyone who's listening to
• 1:21:58
  Speaker 7: this podcast can do and half the time, a quarter
• 1:22:01
  Speaker 7: of the time, a tenth of the time, as long
• 1:22:02
  Speaker 7: as they apply that vision and ingenuity UH and apply
• 1:22:06
  Speaker 7: that relationship management and relationship building to any uh, any
• 1:22:11
  Speaker 7: goal that they wish to achieve. And so I'm here
• 1:22:13
  Speaker 7: to help. I'm here to advocate, I invest, I make introductions, coach,
• 1:22:19
  Speaker 7: I'm my mentor. I'm here to help man.
• 1:22:21
  Speaker 2: And yeah, man, it was a pleasure. Like I said,
• 1:22:28
  Speaker 2: it was. It was a long time coming, but I'm
• 1:22:30
  Speaker 2: glad we got a chance to do this. Definitely did
• 1:22:33
  Speaker 2: not disappoint. I know that, I know the audience is
• 1:22:35
  Speaker 2: going to take a lot of gyms from this. Any
• 1:22:38
  Speaker 2: information you want to give the people, you gave them already.
• 1:22:41
  Speaker 3: What yeah, yeah, I mean you can text me. I'll
• 1:22:45
  Speaker 3: send you my.
• 1:22:47
  Speaker 4: Yeah right, Text Ryan dot com. I'm gonna give you
• 1:22:51
  Speaker 4: a phone number. That's the number of y'all.
• 1:22:53
  Speaker 3: Yeah, that's it.
• 1:22:53
  Speaker 7: I mean, who's gonna remember attent? Text Ryan dot coms
• 1:22:57
  Speaker 7: easy to remember. You leave your number, I'm sure. I'm
• 1:22:59
  Speaker 7: sure you know that, and I'll text you right.
• 1:23:01
  Speaker 4: Back at the click of a button. One hundred and
• 1:23:02
  Speaker 4: twenty two thousand people will know what you want to say.
• 1:23:05
  Speaker 6: Yep.
• 1:23:05
  Speaker 4: Very different from Instagram where you could have three album
• 1:23:08
  Speaker 4: on thousand and like fifteen. People will find out what yeah, yeah, yeah,
• 1:23:13
  Speaker 4: he's killing it.
• 1:23:14
  Speaker 5: Man, Troy housekeeping items.
• 1:23:15
  Speaker 4: Yeah, shout everybody on patreon dot com. That's our probably
• 1:23:18
  Speaker 4: paid program. As we kind of spoke about. We got
• 1:23:21
  Speaker 4: that from Nip, so our be to Nip and the
• 1:23:24
  Speaker 4: whole marathon team, all money and team. You know, we
• 1:23:29
  Speaker 4: have new tears there. We got more content for y'all.
• 1:23:31
  Speaker 4: We're actually giving out some merch this time around, so
• 1:23:34
  Speaker 4: to be on the lookout for corely merch from us
• 1:23:36
  Speaker 4: on Patreon and everybody that is in the top tier.
• 1:23:39
  Speaker 5: Transcribe transcribed episodes.
• 1:23:41
  Speaker 4: Too, you know what I forgot. Shout out to Shamida.
• 1:23:43
  Speaker 4: She actually is transcribing.
• 1:23:45
  Speaker 6: Episodes for us.
• 1:23:45
  Speaker 4: A lot of times people listen to us in cars
• 1:23:47
  Speaker 4: and on the trucks and they can't take notes. They
• 1:23:50
  Speaker 4: want to take notes, Like I'm sure when they hear
• 1:23:52
  Speaker 4: this episode, they're like, y'all, I wanted to write that down.
• 1:23:54
  Speaker 4: So what we're doing now is transcribing it for people
• 1:23:56
  Speaker 4: so that they don't have to. They can actually go
• 1:23:58
  Speaker 4: read the episodes and they have the time to do it.
• 1:24:00
  Speaker 4: So shout out to Shamida. She's actually part of the
• 1:24:03
  Speaker 4: brand resumes team too, so she's doing double duty. So
• 1:24:05
  Speaker 4: shout out to her and Shout out to everybody that
• 1:24:08
  Speaker 4: is supporting us on Alisia University. That is our you know,
• 1:24:11
  Speaker 4: our online school where we do weekly webinars Mondays, Wednesdays
• 1:24:15
  Speaker 4: and Thursdays. Obviously ey L Spino is about to be
• 1:24:18
  Speaker 4: rolled out to be on the lookout for that and
• 1:24:20
  Speaker 4: everybody that's supporting the merch Man. Shout to everybody that
• 1:24:23
  Speaker 4: has bought our Acces of a Liabilities hoodie and continue
• 1:24:27
  Speaker 4: to support that.
• 1:24:28
  Speaker 5: Yeah, we gotta get you some merchant. Get you some merch.
• 1:24:30
  Speaker 5: We ran out, we ran out, but we gotta get
• 1:24:31
  Speaker 5: you some forget about you.
• 1:24:32
  Speaker 3: Likely story Luckily letsa shoot you to test.
• 1:24:35
  Speaker 2: Yeah, Philly, Philly, don't forget March fourteenth, March fifteenth, we coming,
• 1:24:39
  Speaker 2: we bring all of our friends is going to be crazy.
• 1:24:42
  Speaker 2: If you saw the video from Atlanta, you know how
• 1:24:44
  Speaker 2: crazy it's going to be. So looking forward to touch
• 1:24:47
  Speaker 2: in the town and shout out the brand resumes. Also
• 1:24:49
  Speaker 2: that I saw a partnership that we've created with our
• 1:24:52
  Speaker 2: first collaboration from a guest that we had on the
• 1:24:55
  Speaker 2: podcast with Brandon and the book Tip of this Week
• 1:24:58
  Speaker 2: is an Intelligent Investor. That's Warren buff It's one of
• 1:25:01
  Speaker 2: his favorite books. I've seen that he recommended. So yes,
• 1:25:05
  Speaker 2: thank you guys for rocking with us. We'll see you
• 1:25:07
  Speaker 2: next week.
• 1:25:07
  Speaker 5: Peace.
• 1:25:08
  Speaker 6: Peace.
• 1:25:09
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