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Hygiene Chat: The Science Behind LISTERINE® Product Development
What does it take to launch a new LISTERINE® mouthwash, and why do some formulations never make it to the shelf?
Kara Vavrosky, RDHEP, had the opportunity to sit down with Dr. Kyle Hubble, lead clinical scientist for the LISTERINE® brand, and he walked Kara through the entire development process of launching new LISTERINE® mouthwash products.
They talked about how LISTERINE® involves dental professionals from the earliest stages, the formulation of potential new products, prototype testing, pre-clinical research, independent clinical trials, and the final steps of getting a new mouthwash…
The skinny
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