From the Garden to the Business: Troy Wilkins on Patience and Purpose - Ep 279
Troy Wilkins didn't set out to become a gardener. It took trips to the Philippines, Belgium, and Singapore — and seeing how differently those countries treat food quality and safety — for him to come home and start growing his own vegetables.
In this episode, Troy opens up about how travel reshaped his identity, why he left elementary education for the life insurance industry after watching a colleague's financial crisis unfold, and how he and his wife built an automated marketing system that segments customers into three tiers: problem-aware, education-ready, and ready-to-buy. He also shares…
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