Leveraging Thought Leadership | Sue Yasav | 287

Leveraging Thought Leadership · Jan 17, 2021 · 30m

Our guest today is Sue Yasav, CEO and Founder at Marquette Marketing LLC. Previously she was the Vice President, Thought Leadership and Content Strategy at Synchrony Financial.

Sue discusses her early work at GE Captial building value proposition for credit card brands and the processes she developed that she would later apply to many other topics. She discusses moving to Synchrony and having to build value for a brand that wasn't instantly recognizable.

In addition to building processes, Sue was involved in developing content and talent to speak about the brand so customers would understand…