He Lost $120,000 to a Recall. Here's What Saved the Company
One dairy trace cost this Canadian plant based brand $120,000, three months of unpaid shipments, and a public recall.
PlantUp founder Aamir Malkani on getting into Sobeys, UNFI, and 1,200 retail stores across Canada.
Aamir came to Canada from a textile manufacturing family in India, knew nothing about food, and cold messaged plant based protein suppliers on LinkedIn until one took a bet on him.
Three years later PlantUp is in the frozen aisle and the snack aisle at Sobeys, Metro, Longo's, Fortinos, Whole Foods, Save On Foods and IGA.
This conversation is the unglamorous version of CPG…
The skinny
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