Understanding Generative AI Usage Behavior in the Workplace: Focusing on the Moderating Role of Subscription to Premium Version — Kim & Kim (2026)
As generative AI becomes more integrated into organizational workflow, comprehending the mechanisms that promote its continued utilization by employees has become essential for management. This study investigates the factors influencing organizational members' usage behaviors of generative AI in the workplace, incorporating perceived security and perceived risk into the expectation–confirmation model. Moreover, this study identifies the moderating effects of premium subscription on employees' continuance decision-making. The theoretical framework was evaluated using data from 193…
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