2562: Criteo - Unlocking the Future of Retail Media With Tech
I sit down with Nicole Kivel, Managing Director of Northern Europe at Criteo, to dissect the burgeoning field of retail media. Nicole, an early evangelist of retail media who successfully launched HookLogic Sponsored Products to the European market, brings a wealth of experience and insights to the table. The episode is a deep dive into the complexities, challenges, and opportunities that retail media presents in today's advertising landscape. The conversation kicks off with Nicole and Neil discussing the pivotal role of in-store data for retailers. Nicole argues that this data can serve as a…
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