Latest / CPG Week by BevNET & Nosh
What's Driving Frozen Consumer Buying Behavior
In this episode:
With Halloween on the horizon, this week NOSH editor Carol Ortenberg and reporters Lukas Southard and Adrianne Deluca kickoff the episode discussing their favorite sweets before moving onto marshmallows with the news that confection brand Smashmallow won a $21 million verdict in a dispute with its former equipment maker. The team also discusses changes to West African food brand Yolélé's supply chain.
In our featured interview, Lukas hears from Circana's Sally Lyons Wyatt about what is driving consumer buying behavior in the freezer aisle and subcategories seeing success…
The skinny
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