3266: Turning Data into Decisions: Alembic's Role in Smarter Marketing
How do you measure the real impact of marketing when every campaign unfolds across multiple channels, mixes digital with physical, and generates more data than most teams can handle? That's exactly what Abby Kearns and the team at Alembic are tackling. As Chief Technology Officer, Abby is helping build a marketing intelligence platform that doesn't stop at high-level trends or guesswork. Instead, it goes deeper to identify what actions actually drive business outcomes. In this episode, Abby joins me to explain how Alembic brings together data science, custom-built neural networks, and lessons…
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