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Vody | August Retail Tech Startup Of The Month · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  Let'S
• 0:08
  give
• 0:09
  a
• 0:09
  big
• 0:09
  Omni
• 0:09
  Talk
• 0:09
  welcome
• 0:10
  back
• 0:10
  to
• 0:10
  AWS's
• 0:11
  Danele
• 0:11
  Estropa
• 0:12
  Daniele
• 0:12
  is
• 0:13
  here
• 0:13
  to
• 0:13
  hand
• 0:13
  out
• 0:13
  this
• 0:13
  month's
• 0:14
  Retail
• 0:14
  Tech
• 0:14
  Startup
• 0:15
  of
• 0:15
  the
• 0:15
  Month
• 0:15
  award.
• 0:16
  Danielle,
• 0:16
  for
• 0:16
  those
• 0:17
  that
• 0:17
  may
• 0:17
  not
• 0:17
  remember,
• 0:17
  is
• 0:18
  the
• 0:18
  worldwide
• 0:18
  technical
• 0:19
  lead
• 0:19
  for
• 0:19
  AWS
• 0:20
  Partners
• 0:20
  in
• 0:20
  Retail
• 0:21
  at
• 0:21
  Amazon
• 0:21
  Web
• 0:22
  Services
• 0:22
  where
• 0:22
  he
• 0:23
  drives
• 0:23
  a
• 0:23
  technical
• 0:24
  strategy
• 0:24
  for
• 0:24
  AWS
• 0:25
  Partners
• 0:25
  in
• 0:26
  Digital
• 0:26
  Commerce,
• 0:27
  customer
• 0:27
  engagement
• 0:28
  and
• 0:28
  generative
• 0:29
  AI.
• 0:29
  Danelli,
• 0:30
  we're
• 0:30
  three
• 0:30
  months
• 0:31
  in
• 0:31
  to
• 0:31
  handing
• 0:31
  out
• 0:32
  this
• 0:32
  award
• 0:32
  and
• 0:32
  our
• 0:32
  first
• 0:33
  two
• 0:33
  Retail
• 0:33
  Startups
• 0:34
  of
• 0:34
  the
• 0:34
  month
• 0:34
  have
• 0:34
  been
• 0:34
  blowing
• 0:35
  up
• 0:35
  on
• 0:35
  YouTube,
• 0:36
  both
• 0:36
  with
• 0:36
  over
• 0:37
  30,000
• 0:37
  views
• 0:38
  so
• 0:38
  far.
• 0:38
  So
• 0:38
  let's
• 0:39
  not
• 0:39
  make
• 0:39
  the
• 0:39
  audience
• 0:40
  wait
• 0:40
  any
• 0:40
  longer,
• 0:41
  let's
• 0:41
  not
• 0:41
  keep
• 0:41
  them
• 0:42
  in
• 0:42
  suspense.
• 0:43
  Who
• 0:43
  is
• 0:44
  August
• 0:44
  Retail
• 0:45
  Tech
• 0:45
  Startup
• 0:46
  of
• 0:46
  the
• 0:46
  Month
• 0:46
  please?
• 0:47
  This
• 0:47
  month
• 0:48
  peak
• 0:48
  is
• 0:49
  Vodi
• 0:50
  and
• 0:51
  they
• 0:51
  are
• 0:51
  one
• 0:51
  of
• 0:52
  our
• 0:52
  partners.
• 0:52
  We've
• 0:53
  been
• 0:53
  working
• 0:53
  with
• 0:53
  them
• 0:53
  for
• 0:54
  for
• 0:55
  bit
• 0:55
  over
• 0:55
  a
• 0:55
  year
• 0:56
  now
• 0:56
  and
• 0:57
  they
• 0:57
  are
• 0:57
  pioneering
• 0:59
  making
• 1:00
  E
• 1:00
  commerce
• 1:01
  data
• 1:02
  ready
• 1:02
  for
• 1:03
  AI
• 1:03
  and
• 1:04
  AI
• 1:04
  agents
• 1:05
  by
• 1:05
  building
• 1:05
  these
• 1:06
  intelligent
• 1:07
  data
• 1:08
  infrastructure
• 1:09
  solution.
• 1:10
  And
• 1:10
  the
• 1:10
  reason
• 1:10
  I
• 1:11
  picked
• 1:11
  them
• 1:11
  this
• 1:11
  month
• 1:12
  is
• 1:13
  because
• 1:13
  everything
• 1:14
  starts
• 1:14
  with
• 1:14
  data,
• 1:15
  right?
• 1:15
  And
• 1:16
  we
• 1:16
  know
• 1:16
  that
• 1:18
  good
• 1:18
  data
• 1:19
  in
• 1:19
  means
• 1:20
  good
• 1:20
  data
• 1:20
  out
• 1:21
  and
• 1:21
  good
• 1:21
  results,
• 1:22
  good
• 1:24
  conversions
• 1:24
  for
• 1:24
  our
• 1:25
  customers.
• 1:25
  Danelli,
• 1:27
  what
• 1:27
  was
• 1:27
  it
• 1:27
  about
• 1:28
  this
• 1:28
  company
• 1:28
  that
• 1:29
  really
• 1:29
  made
• 1:30
  you
• 1:30
  pause
• 1:30
  and
• 1:31
  be
• 1:31
  like
• 1:31
  this
• 1:31
  has
• 1:31
  to
• 1:32
  be
• 1:32
  part
• 1:32
  of
• 1:32
  our
• 1:32
  ecosystem.
• 1:33
  What
• 1:33
  kind
• 1:34
  of
• 1:34
  set
• 1:34
  them
• 1:34
  apart
• 1:34
  from
• 1:35
  others
• 1:35
  that
• 1:35
  you're
• 1:35
  seeing
• 1:35
  in
• 1:36
  the
• 1:36
  space?
• 1:36
  The
• 1:37
  way
• 1:37
  we
• 1:37
  look
• 1:37
  at
• 1:37
  it
• 1:37
  is
• 1:40
  customer
• 1:41
  needs,
• 1:41
  right?
• 1:42
  And
• 1:42
  when
• 1:42
  looking
• 1:42
  at
• 1:43
  some
• 1:43
  of
• 1:43
  the
• 1:43
  customers
• 1:44
  challenges
• 1:45
  is
• 1:46
  product
• 1:46
  discoverability
• 1:48
  is
• 1:49
  one
• 1:49
  of
• 1:49
  those
• 1:50
  challenges.
• 1:50
  I'm
• 1:50
  sure
• 1:51
  we've
• 1:51
  all
• 1:51
  have
• 1:51
  been
• 1:52
  in
• 1:52
  that
• 1:52
  situation
• 1:52
  where
• 1:53
  we're
• 1:53
  trying
• 1:53
  to
• 1:53
  look
• 1:54
  for
• 1:54
  something
• 1:55
  to
• 1:56
  something
• 1:56
  and
• 1:57
  we
• 1:57
  cannot
• 1:57
  quite
• 1:58
  find
• 1:58
  the
• 1:59
  right
• 1:59
  thing
• 1:59
  that
• 1:59
  we
• 2:00
  have
• 2:00
  in
• 2:01
  our
• 2:01
  head,
• 2:01
  right?
• 2:01
  Whether
• 2:02
  because
• 2:02
  we're
• 2:02
  using
• 2:03
  different
• 2:03
  type
• 2:04
  of
• 2:04
  keywords
• 2:04
  or
• 2:05
  different
• 2:06
  search
• 2:06
  terms
• 2:08
  and
• 2:09
  many
• 2:09
  companies
• 2:10
  are
• 2:10
  tackling
• 2:11
  these
• 2:11
  by
• 2:12
  building
• 2:12
  a
• 2:12
  chatbot
• 2:13
  or
• 2:14
  investing
• 2:14
  in
• 2:15
  search
• 2:15
  technologies.
• 2:16
  However,
• 2:17
  what
• 2:17
  Vodi
• 2:18
  is
• 2:18
  doing
• 2:18
  is
• 2:19
  really
• 2:19
  tackling
• 2:20
  this
• 2:20
  issue
• 2:21
  at
• 2:21
  the
• 2:21
  root.
• 2:22
  So
• 2:23
  at
• 2:23
  the
• 2:23
  data,
• 2:24
  right,
• 2:24
  we
• 2:25
  know
• 2:25
  that
• 2:26
  bad
• 2:26
  data
• 2:27
  means
• 2:27
  bad
• 2:27
  results.
• 2:28
  So
• 2:28
  by
• 2:29
  tackling
• 2:29
  that
• 2:30
  we
• 2:31
  know
• 2:31
  that
• 2:31
  we
• 2:31
  can
• 2:31
  improve
• 2:34
  on
• 2:35
  many
• 2:35
  of
• 2:35
  these
• 2:35
  results.
• 2:37
  And
• 2:37
  what
• 2:38
  they
• 2:38
  are
• 2:38
  building
• 2:38
  is
• 2:39
  quite
• 2:40
  a
• 2:40
  sophisticated
• 2:41
  system
• 2:42
  that
• 2:42
  takes
• 2:43
  a
• 2:43
  messy
• 2:44
  product
• 2:45
  catalog
• 2:45
  in
• 2:46
  different
• 2:46
  shapes
• 2:46
  and
• 2:47
  forms
• 2:48
  and
• 2:48
  transforms
• 2:49
  that
• 2:49
  into
• 2:50
  an
• 2:50
  AI
• 2:50
  optimized
• 2:52
  data
• 2:53
  using
• 2:53
  state
• 2:53
  of
• 2:53
  the
• 2:54
  art
• 2:54
  multimodal
• 2:55
  large
• 2:56
  language
• 2:56
  model
• 2:57
  that
• 2:57
  they
• 2:57
  are
• 2:57
  specifically
• 2:58
  fine
• 2:59
  tuned
• 2:59
  for
• 3:00
  retail.
• 3:01
  And
• 3:02
  they
• 3:02
  achieve
• 3:02
  these
• 3:02
  in
• 3:03
  two
• 3:04
  ways.
• 3:04
  The
• 3:04
  first
• 3:05
  one
• 3:05
  is
• 3:05
  that
• 3:06
  data
• 3:07
  extraction
• 3:08
  structuring
• 3:09
  of
• 3:10
  data
• 3:10
  from
• 3:10
  different
• 3:11
  sources,
• 3:12
  whether
• 3:12
  it's
• 3:13
  PDFs,
• 3:13
  spreadsheets
• 3:15
  and
• 3:15
  different
• 3:15
  sources
• 3:17
  and
• 3:17
  they're
• 3:17
  extracting
• 3:18
  that
• 3:18
  data
• 3:19
  to
• 3:19
  build
• 3:19
  these
• 3:19
  solid
• 3:20
  data
• 3:21
  Foundation.
• 3:22
  On
• 3:22
  top
• 3:22
  of
• 3:23
  that,
• 3:23
  then
• 3:24
  they
• 3:24
  are
• 3:25
  injecting
• 3:26
  real
• 3:26
  world
• 3:27
  context
• 3:28
  to
• 3:28
  make
• 3:28
  this
• 3:28
  data
• 3:29
  optimized
• 3:30
  and
• 3:30
  available
• 3:31
  to
• 3:31
  AI
• 3:32
  agents
• 3:33
  and
• 3:35
  what
• 3:35
  will
• 3:35
  come
• 3:35
  in
• 3:36
  the
• 3:36
  future.
• 3:36
  Right.
• 3:36
  So
• 3:37
  their
• 3:38
  data
• 3:39
  will
• 3:39
  understand
• 3:40
  different
• 3:41
  trends
• 3:41
  like
• 3:42
  Balletcore,
• 3:43
  for
• 3:43
  example,
• 3:44
  or
• 3:45
  what
• 3:45
  makes
• 3:45
  a
• 3:46
  good
• 3:47
  Father's
• 3:47
  Day
• 3:47
  gift,
• 3:47
  for
• 3:48
  example.
• 3:48
  Right,
• 3:49
  right.
• 3:50
  And
• 3:50
  I
• 3:50
  think
• 3:50
  what's
• 3:51
  quite
• 3:52
  unique
• 3:53
  or
• 3:53
  what's
• 3:54
  quite
• 3:54
  impressive
• 3:54
  about
• 3:55
  what
• 3:55
  they're
• 3:55
  doing
• 3:55
  is
• 3:56
  the
• 3:56
  kind
• 3:56
  of
• 3:56
  results
• 3:57
  that
• 3:57
  they
• 3:57
  are,
• 3:58
  that
• 3:58
  they're
• 3:58
  already
• 3:58
  driving
• 3:59
  and
• 3:59
  that
• 3:59
  some
• 3:59
  of
• 4:00
  their
• 4:00
  customers
• 4:00
  are
• 4:00
  seeing.
• 4:02
  Their
• 4:02
  customers
• 4:02
  are
• 4:03
  seeing
• 4:04
  10%
• 4:05
  improvements
• 4:06
  in
• 4:06
  conversion
• 4:07
  rates,
• 4:07
  which
• 4:08
  is
• 4:08
  huge.
• 4:09
  Right.
• 4:10
  You
• 4:10
  know
• 4:10
  what's
• 4:11
  interesting
• 4:11
  to
• 4:11
  me
• 4:11
  too,
• 4:11
  Daniel,
• 4:11
  and
• 4:12
  what
• 4:12
  you're
• 4:12
  saying
• 4:12
  is
• 4:12
  like,
• 4:13
  you
• 4:13
  know,
• 4:13
  we've
• 4:13
  talked
• 4:13
  to
• 4:13
  a
• 4:13
  lot
• 4:14
  of
• 4:14
  companies
• 4:14
  in
• 4:14
  the,
• 4:15
  in
• 4:15
  the
• 4:15
  past
• 4:15
  who
• 4:16
  are
• 4:16
  using
• 4:16
  computer
• 4:16
  vision,
• 4:17
  AI
• 4:17
  to
• 4:17
  get
• 4:17
  the
• 4:18
  right
• 4:18
  data
• 4:19
  to
• 4:19
  attribute
• 4:20
  to
• 4:20
  the
• 4:20
  price.
• 4:20
  But
• 4:20
  you're
• 4:20
  saying
• 4:21
  this
• 4:21
  is
• 4:21
  a
• 4:21
  different
• 4:21
  approach.
• 4:21
  You're
• 4:22
  saying
• 4:22
  like,
• 4:22
  let's
• 4:22
  take
• 4:22
  the
• 4:22
  data
• 4:23
  that's
• 4:23
  being
• 4:23
  ingested
• 4:24
  from
• 4:24
  the
• 4:24
  foundation,
• 4:25
  understand
• 4:26
  it
• 4:26
  and
• 4:26
  then
• 4:26
  clean
• 4:27
  it
• 4:27
  and
• 4:27
  you
• 4:27
  know,
• 4:28
  whatever,
• 4:28
  whatever
• 4:29
  you
• 4:29
  want
• 4:29
  to
• 4:29
  call
• 4:29
  it,
• 4:29
  reformat
• 4:30
  it
• 4:30
  to
• 4:30
  then
• 4:31
  put
• 4:31
  it
• 4:31
  back
• 4:31
  out
• 4:32
  into
• 4:32
  the
• 4:32
  e
• 4:32
  commerce
• 4:33
  sphere,
• 4:33
  so
• 4:33
  to
• 4:34
  speak,
• 4:34
  for
• 4:35
  the
• 4:35
  now,
• 4:35
  but
• 4:35
  also
• 4:35
  for
• 4:36
  the
• 4:36
  future
• 4:36
  of
• 4:36
  AI.
• 4:37
  So
• 4:37
  explain
• 4:37
  that
• 4:37
  in
• 4:38
  closing
• 4:38
  to
• 4:38
  us
• 4:38
  too,
• 4:39
  in
• 4:39
  terms
• 4:39
  of
• 4:40
  why
• 4:40
  is
• 4:40
  this
• 4:40
  such
• 4:41
  an
• 4:41
  important
• 4:42
  startup
• 4:42
  to
• 4:42
  be
• 4:42
  aware
• 4:43
  of
• 4:43
  for
• 4:43
  the
• 4:43
  average
• 4:43
  retail
• 4:44
  executive,
• 4:44
  particularly
• 4:45
  in
• 4:45
  terms
• 4:45
  of
• 4:45
  how
• 4:45
  the
• 4:45
  future
• 4:46
  is
• 4:46
  going
• 4:46
  to
• 4:46
  play
• 4:46
  out.
• 4:47
  Data
• 4:48
  is
• 4:48
  at
• 4:48
  the
• 4:49
  foundation
• 4:50
  of
• 4:50
  everything.
• 4:51
  Right.
• 4:51
  Or
• 4:52
  many
• 4:53
  different
• 4:53
  aspects
• 4:54
  when
• 4:54
  it
• 4:54
  comes
• 4:54
  to
• 4:55
  retail
• 4:56
  and
• 4:56
  E
• 4:56
  commerce,
• 4:57
  whether
• 4:58
  it's
• 4:58
  search,
• 4:59
  functionalities,
• 5:00
  product
• 5:00
  recommendations,
• 5:02
  marketing
• 5:02
  decisions,
• 5:05
  merchandising,
• 5:06
  planning,
• 5:07
  there's
• 5:08
  lots
• 5:08
  of
• 5:08
  different
• 5:09
  aspects
• 5:10
  that
• 5:10
  could
• 5:10
  leverage
• 5:11
  emerge
• 5:11
  from
• 5:12
  having
• 5:12
  good
• 5:13
  data.
• 5:13
  Right.
• 5:15
  So
• 5:15
  tackling
• 5:16
  this
• 5:17
  issue
• 5:18
  at
• 5:18
  the
• 5:18
  root
• 5:18
  of
• 5:18
  the
• 5:19
  foundation
• 5:20
  would
• 5:20
  really
• 5:20
  drive
• 5:21
  these
• 5:22
  benefits
• 5:22
  in
• 5:23
  many
• 5:23
  different
• 5:24
  areas
• 5:25
  of
• 5:26
  a
• 5:26
  retailer.
• 5:28
  And
• 5:29
  I
• 5:29
  think
• 5:30
  one
• 5:30
  thing
• 5:31
  that
• 5:31
  also
• 5:31
  sets
• 5:33
  Vodi
• 5:33
  apart
• 5:34
  here
• 5:34
  is
• 5:35
  the
• 5:35
  way
• 5:35
  that
• 5:35
  they
• 5:35
  work
• 5:36
  with
• 5:36
  customer.
• 5:37
  The
• 5:37
  fact
• 5:38
  that
• 5:38
  as
• 5:38
  a
• 5:38
  customer,
• 5:40
  you
• 5:40
  don't
• 5:40
  need
• 5:41
  to
• 5:41
  go
• 5:41
  through
• 5:42
  expensive
• 5:44
  migrations
• 5:45
  to
• 5:45
  be
• 5:45
  able
• 5:45
  to
• 5:47
  leverage
• 5:49
  this
• 5:49
  kind
• 5:49
  of
• 5:49
  system,
• 5:49
  to
• 5:50
  be
• 5:50
  able
• 5:50
  to
• 5:50
  benefit
• 5:51
  from
• 5:51
  what
• 5:51
  they
• 5:52
  are
• 5:52
  building.
• 5:53
  Vodi
• 5:54
  will
• 5:54
  just
• 5:54
  take
• 5:55
  whatever
• 5:55
  data
• 5:55
  you
• 5:55
  have
• 5:56
  and
• 5:57
  work
• 5:57
  with
• 5:57
  it.
• 5:59
  But
• 5:59
  also
• 6:00
  the
• 6:00
  fact
• 6:00
  that
• 6:01
  by
• 6:01
  fine
• 6:02
  tuning
• 6:03
  or
• 6:03
  constantly
• 6:04
  fine
• 6:04
  tuning
• 6:05
  their
• 6:06
  models,
• 6:06
  they're
• 6:07
  also
• 6:07
  able
• 6:07
  to
• 6:07
  stay
• 6:08
  on
• 6:08
  top
• 6:08
  of
• 6:09
  trends,
• 6:09
  to
• 6:10
  stay
• 6:10
  on
• 6:10
  top
• 6:10
  of
• 6:10
  what's
• 6:11
  happening
• 6:11
  in
• 6:11
  the
• 6:11
  industry,
• 6:12
  what's
• 6:12
  happening
• 6:13
  in
• 6:13
  general
• 6:14
  in
• 6:15
  the
• 6:15
  world.
• 6:15
  And
• 6:16
  this
• 6:16
  gives
• 6:17
  an
• 6:17
  advantage
• 6:17
  to
• 6:17
  retailers
• 6:18
  as
• 6:18
  well
• 6:18
  because
• 6:19
  they
• 6:19
  can
• 6:19
  always
• 6:19
  be
• 6:20
  that
• 6:20
  one
• 6:21
  step
• 6:21
  ahead,
• 6:21
  one
• 6:22
  step
• 6:22
  ahead
• 6:22
  of
• 6:22
  their
• 6:22
  customers.
• 6:23
  Thanks
• 6:23
  Denle.
• 6:24
  Thanks
• 6:25
  Denle.
• 6:26
  And
• 6:26
  congrats
• 6:27
  to
• 6:27
  Vaati
• 6:27
  for
• 6:28
  being
• 6:28
  named
• 6:28
  August
• 6:29
  Retail
• 6:29
  tech
• 6:30
  startup
• 6:30
  of
• 6:30
  the
• 6:31
  month.
• 6:31
  And
• 6:31
  if
• 6:31
  you
• 6:31
  want
• 6:31
  to
• 6:31
  learn
• 6:31
  more,
• 6:32
  you
• 6:32
  can
• 6:32
  check
• 6:32
  them
• 6:32
  out
• 6:32
  at
• 6:33
  vad
• 6:33
  Vodi.
• 6:33
  Com
• 6:34
  V
• 6:34
  O
• 6:34
  D
• 6:34
  Y
• 6:35
  com.