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The Hypnotic Secret to Winning Deals (Michael Lovitch)
What if everything you’ve been taught about closing a deal is actually triggering your prospect’s brain to run the other way?
Standard B2B sales playbooks are built on friction: pitch features, battle objections, and push for a close. But neurologically speaking, when you push, the buyer's natural defense mechanism is to push back. Today, we break down an unconventional framework from Michael Lovitch's Comfort Control Selling. Discover how to use conversational hypnosis to bypass the skeptical brain, pace your prospect's reality, and guide them to a sale without triggering an ounce of…
The skinny
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