It’s Simple, But Your Hooks Will Be 97% Better (Today)

The Copywriting Podcast · Oct 1, 2026 · 46m

Video mentioned:

01:14 - Creative Strategy Isn’t Hard. It’s Just Misunderstood (ft. Thomas Just)

https://www.youtube.com/watch?v=tLMPqS2569w&t=3s

[Masterclass] How I close Creative Strategy clients:

https://www.youtube.com/watch?v=t0CIwvQnVqg

In this episode with Kevin Just, you’ll discover…

Why most advertorials quietly kill performance

How to write body copy that closes the gap faster than your competitors

Why hook rate is the wrong metric, and what the highest-spending controls optimize for

And much more…

If you want to write ads that get the right people clicking before your competitors……