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The Death of Good Enough Merch (And Why It Matters)
In this episode of Better Merch… Better Marketing, Jade and Kirby kick things off with a lighter conversation about what they've been watching this summer before diving into three topics that every business should be thinking about. First, they discuss why "good enough" branded merchandise isn't good enough anymore. Expectations have changed, and simply putting a logo on an average product isn't enough to create lasting impressions. They explore how using the Merch Pyramid can help you create more intentional, memorable branded merchandise that people actually want to keep and use. Next, they…
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