Your B2B Marketing Career in the Age of Agentic AI

Uphoff on Media Podcast · Jun 1, 2026 · 22m

This is the fourth and final post in B2B Marketing in the Machine Age, a four-part series on the state and future of B2B marketing in the agentic AI era. Post 1, “How B2B Marketing Lost Its Way,” set the historical stage. Post 2, “B2B Marketing Is Broken. Brand Is Why. And Brand Is the Fix,” made the case for positioning as the foundation of everything. Post 3, “The Stack That Broke Marketing (And the Architecture That Can Fix It),” examined the technology and organizational transformation underway. This post is personal: what the transition means for your career, what to do about it at every…