What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562

Marketing School - Digital Marketing and Online Marketing Tips · Nov 15, 2020 · 8m

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Does Leverage Actually Mean?

[00:46] Capital is the first and most commonly known leverage.

[00:55] Labor is a powerful type of leverage; hire people better than you.

[01:27] Why code and software are considered…