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What It Takes to Run a Program · Two Point Perspective

• 0:00
  Last
• 0:00
  week
• 0:00
  we
• 0:01
  talked
• 0:01
  about
• 0:01
  the
• 0:01
  documented
• 0:02
  value
• 0:03
  of
• 0:03
  our
• 0:04
  sport
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  and
• 0:05
  all
• 0:05
  the
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  pieces
• 0:06
  that
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  make
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  it
• 0:06
  up.
• 0:07
  And
• 0:07
  I've
• 0:08
  been
• 0:08
  thinking
• 0:08
  about
• 0:09
  something
• 0:09
  since
• 0:10
  then.
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  None
• 0:11
  of
• 0:11
  that
• 0:11
  runs
• 0:12
  on
• 0:12
  its
• 0:12
  own.
• 0:13
  That
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  value
• 0:14
  doesn't
• 0:15
  exist
• 0:15
  without
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  someone
• 0:16
  holding
• 0:17
  it
• 0:17
  together,
• 0:18
  whether
• 0:18
  it's
• 0:19
  the
• 0:19
  trainer,
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  the
• 0:20
  professional,
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  the
• 0:21
  person
• 0:21
  running
• 0:22
  the
• 0:22
  barn
• 0:22
  or
• 0:22
  the
• 0:23
  program.
• 0:24
  And
• 0:24
  I
• 0:24
  don't
• 0:24
  think
• 0:25
  we
• 0:25
  talk
• 0:25
  about
• 0:25
  that
• 0:26
  enough
• 0:27
  because
• 0:27
  in
• 0:27
  a
• 0:28
  lot
• 0:28
  of
• 0:28
  ways,
• 0:29
  that's
• 0:29
  the
• 0:30
  backbone
• 0:30
  of
• 0:30
  this
• 0:31
  entire
• 0:31
  thing.
• 0:32
  This
• 0:32
  is
• 0:33
  two
• 0:33
  point
• 0:33
  perspective.
• 0:34
  Two
• 0:35
  riders
• 0:35
  with
• 0:35
  different
• 0:35
  viewpoints
• 0:36
  from
• 0:37
  different
• 0:37
  generations
• 0:38
  talking
• 0:38
  about
• 0:39
  the
• 0:39
  same
• 0:39
  sport.
• 0:41
  When
• 0:41
  I
• 0:41
  first
• 0:42
  rode
• 0:42
  as
• 0:42
  a
• 0:42
  junior,
• 0:43
  the
• 0:43
  professional's
• 0:44
  job
• 0:44
  was
• 0:44
  pretty
• 0:45
  clear.
• 0:46
  They
• 0:46
  taught,
• 0:46
  they
• 0:47
  rode
• 0:47
  when
• 0:47
  they
• 0:47
  needed
• 0:48
  to,
• 0:48
  they
• 0:48
  helped
• 0:49
  you
• 0:49
  learn
• 0:49
  how
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  to
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  ride
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  your
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  own
• 0:50
  horse.
• 0:51
  And
• 0:51
  that
• 0:51
  was
• 0:52
  the
• 0:52
  expectation
• 0:53
  that
• 0:54
  you
• 0:54
  rode
• 0:55
  your
• 0:55
  horse,
• 0:56
  you
• 0:56
  figured
• 0:56
  things
• 0:57
  out,
• 0:57
  you
• 0:57
  got
• 0:58
  better
• 0:58
  over
• 0:58
  time,
• 0:59
  and
• 0:59
  the
• 0:59
  structure
• 1:00
  around
• 1:00
  that
• 1:01
  was
• 1:01
  just
• 1:02
  simpler.
• 1:04
  And
• 1:04
  now
• 1:05
  that
• 1:05
  job
• 1:06
  looks
• 1:06
  really
• 1:07
  different.
• 1:08
  Professionals,
• 1:09
  of
• 1:09
  course,
• 1:09
  are
• 1:10
  still
• 1:10
  teaching,
• 1:11
  but
• 1:11
  the
• 1:11
  business
• 1:12
  they're
• 1:12
  running
• 1:13
  now
• 1:13
  is
• 1:13
  so
• 1:14
  much
• 1:14
  more
• 1:14
  complex.
• 1:16
  They're
• 1:16
  managing
• 1:17
  multiple
• 1:17
  clients,
• 1:18
  all
• 1:18
  with
• 1:19
  different
• 1:19
  expectations.
• 1:21
  They're
• 1:21
  managing
• 1:21
  horses,
• 1:22
  sometimes
• 1:23
  a
• 1:23
  lot
• 1:23
  of
• 1:23
  them.
• 1:24
  They're
• 1:25
  coordinating
• 1:25
  shows,
• 1:26
  schedules,
• 1:27
  logistics.
• 1:29
  They're
• 1:29
  making
• 1:29
  decisions
• 1:30
  about
• 1:31
  what
• 1:31
  horse
• 1:32
  goes
• 1:32
  where,
• 1:33
  who
• 1:33
  rides
• 1:33
  what,
• 1:34
  when
• 1:34
  someone
• 1:35
  moves
• 1:35
  up
• 1:36
  and
• 1:36
  when
• 1:36
  they
• 1:37
  don't.
• 1:37
  And
• 1:38
  on
• 1:38
  top
• 1:38
  of
• 1:38
  that,
• 1:39
  many
• 1:40
  of
• 1:40
  them
• 1:40
  are
• 1:41
  also
• 1:41
  riding
• 1:42
  and
• 1:42
  showing
• 1:43
  professionally.
• 1:45
  Sometimes
• 1:46
  that's
• 1:46
  to
• 1:46
  prep
• 1:46
  a
• 1:47
  horse
• 1:47
  for
• 1:47
  the
• 1:47
  client,
• 1:48
  but
• 1:48
  sometimes
• 1:49
  it's
• 1:49
  more
• 1:49
  than
• 1:50
  that.
• 1:51
  It's
• 1:51
  to
• 1:51
  build
• 1:51
  a
• 1:52
  record,
• 1:52
  to
• 1:52
  promote
• 1:53
  a
• 1:53
  horse,
• 1:53
  especially
• 1:54
  if
• 1:54
  it's
• 1:55
  an
• 1:55
  investment
• 1:56
  or
• 1:56
  for
• 1:56
  sale.
• 1:58
  So
• 1:58
  showing
• 1:59
  it
• 1:59
  in
• 1:59
  the
• 1:59
  greens,
• 2:00
  getting
• 2:00
  it
• 2:00
  qualified
• 2:01
  for
• 2:01
  something
• 2:01
  like
• 2:02
  the
• 2:02
  green
• 2:02
  incentive
• 2:03
  finals,
• 2:04
  all
• 2:04
  with
• 2:04
  the
• 2:04
  goal
• 2:05
  of
• 2:05
  creating
• 2:05
  value.
• 2:07
  Because
• 2:08
  now
• 2:08
  you're
• 2:08
  not
• 2:08
  just
• 2:09
  managing
• 2:09
  the
• 2:10
  program,
• 2:11
  you're
• 2:11
  also
• 2:12
  expected
• 2:12
  to
• 2:13
  produce
• 2:13
  results.
• 2:14
  And
• 2:15
  those
• 2:15
  results
• 2:16
  matter,
• 2:17
  not
• 2:17
  just
• 2:18
  for
• 2:18
  the
• 2:18
  horse,
• 2:19
  but
• 2:19
  for
• 2:19
  the
• 2:19
  rider.
• 2:20
  And
• 2:21
  beyond
• 2:21
  that,
• 2:22
  they
• 2:22
  reflect
• 2:22
  on
• 2:23
  the
• 2:23
  program
• 2:23
  itself,
• 2:24
  or
• 2:25
  at
• 2:25
  least
• 2:25
  often
• 2:26
  that's
• 2:27
  how
• 2:27
  it's
• 2:27
  perceived.
• 2:28
  And
• 2:29
  that
• 2:29
  part
• 2:30
  can
• 2:30
  get
• 2:30
  complicated
• 2:31
  because
• 2:32
  it's
• 2:32
  easy
• 2:33
  to
• 2:33
  look
• 2:33
  at
• 2:33
  who's
• 2:34
  winning
• 2:34
  and
• 2:34
  just
• 2:35
  assume
• 2:35
  that
• 2:36
  that
• 2:36
  tells
• 2:36
  the
• 2:36
  whole
• 2:37
  story.
• 2:38
  But
• 2:38
  as
• 2:38
  we
• 2:38
  all
• 2:39
  know,
• 2:39
  it
• 2:39
  doesn't.
• 2:41
  Especially
• 2:41
  for
• 2:42
  riders
• 2:42
  and
• 2:42
  families
• 2:43
  who
• 2:43
  are
• 2:43
  still
• 2:44
  learning
• 2:44
  and
• 2:45
  trying
• 2:45
  to
• 2:45
  figure
• 2:45
  out
• 2:46
  what
• 2:46
  exactly
• 2:46
  they're
• 2:47
  looking
• 2:47
  at.
• 2:49
  So
• 2:49
  then
• 2:49
  you
• 2:49
  layer
• 2:50
  in
• 2:50
  the
• 2:50
  pressure.
• 2:51
  There's
• 2:52
  more
• 2:52
  money
• 2:52
  in
• 2:52
  this
• 2:53
  sport,
• 2:53
  there
• 2:53
  are
• 2:54
  more
• 2:54
  expectations,
• 2:55
  a
• 2:55
  lot
• 2:56
  more
• 2:56
  decisions
• 2:57
  that
• 2:57
  need
• 2:57
  to
• 2:57
  be
• 2:57
  made.
• 2:58
  And
• 2:58
  a
• 2:59
  lot
• 2:59
  of
• 2:59
  that,
• 3:00
  most
• 3:00
  all
• 3:00
  of
• 3:00
  that,
• 3:01
  lands
• 3:02
  on
• 3:02
  the
• 3:02
  professional
• 3:03
  who's
• 3:03
  running
• 3:03
  the
• 3:04
  program.
• 3:05
  And
• 3:05
  this
• 3:05
  isn't
• 3:06
  theoretical,
• 3:07
  this
• 3:07
  is
• 3:08
  happening
• 3:08
  right
• 3:09
  now.
• 3:10
  There
• 3:10
  was
• 3:10
  a
• 3:10
  situation
• 3:11
  this
• 3:11
  week
• 3:12
  at
• 3:12
  the
• 3:12
  hit
• 3:12
  show
• 3:13
  in
• 3:13
  Culpepper.
• 3:14
  It
• 3:14
  was
• 3:15
  an
• 3:15
  EHV1
• 3:16
  case
• 3:17
  that
• 3:17
  actually,
• 3:18
  sadly,
• 3:18
  was
• 3:19
  neurologic
• 3:20
  and
• 3:21
  a
• 3:21
  number
• 3:21
  of
• 3:21
  horses
• 3:22
  were
• 3:22
  exposed
• 3:22
  and
• 3:23
  they're
• 3:23
  now
• 3:23
  under
• 3:24
  quarantine.
• 3:24
  But
• 3:25
  because
• 3:25
  of
• 3:25
  that,
• 3:26
  people
• 3:27
  are
• 3:27
  having
• 3:27
  to
• 3:27
  make
• 3:27
  some
• 3:28
  hard
• 3:28
  decisions,
• 3:30
  whether
• 3:30
  to
• 3:30
  go
• 3:30
  to
• 3:30
  the
• 3:31
  next
• 3:31
  horse
• 3:31
  show,
• 3:32
  whether
• 3:32
  to
• 3:32
  stay
• 3:33
  home,
• 3:34
  whether
• 3:34
  the
• 3:34
  risk
• 3:34
  is
• 3:35
  acceptable.
• 3:36
  And
• 3:36
  I've
• 3:36
  already
• 3:37
  seen
• 3:37
  professionals
• 3:38
  make
• 3:38
  the
• 3:39
  decision
• 3:39
  not
• 3:39
  to
• 3:40
  go,
• 3:40
  even
• 3:41
  if
• 3:41
  they
• 3:41
  weren't
• 3:41
  directly
• 3:42
  exposed
• 3:43
  to,
• 3:43
  because
• 3:44
  there's
• 3:44
  still
• 3:44
  so
• 3:45
  much
• 3:45
  uncertainty
• 3:46
  about
• 3:46
  who
• 3:47
  was
• 3:47
  there,
• 3:48
  who
• 3:48
  might
• 3:48
  have
• 3:48
  been
• 3:48
  around
• 3:49
  it,
• 3:49
  and
• 3:50
  where
• 3:50
  it's
• 3:50
  going
• 3:51
  to
• 3:51
  show
• 3:51
  up
• 3:51
  next.
• 3:52
  Hopefully
• 3:52
  it
• 3:53
  doesn't
• 3:54
  even
• 3:54
  transport.
• 3:55
  Companies
• 3:55
  are
• 3:56
  saying
• 3:57
  this
• 3:57
  is
• 3:57
  our
• 3:57
  business,
• 3:58
  too,
• 3:59
  but
• 3:59
  the
• 3:59
  risk
• 3:59
  is
• 4:00
  just
• 4:00
  too
• 4:01
  high.
• 4:02
  And
• 4:02
  that's
• 4:02
  the
• 4:03
  kind
• 4:03
  of
• 4:03
  decision
• 4:04
  I'm
• 4:04
  talking
• 4:04
  about,
• 4:05
  because
• 4:06
  it's
• 4:06
  not
• 4:07
  just
• 4:07
  about
• 4:07
  whether
• 4:08
  you
• 4:08
  go
• 4:08
  to
• 4:09
  a
• 4:09
  horse
• 4:09
  show.
• 4:10
  It's
• 4:11
  do
• 4:11
  you
• 4:12
  protect
• 4:12
  the
• 4:12
  horses,
• 4:13
  do
• 4:13
  you
• 4:13
  protect
• 4:14
  your
• 4:14
  clients,
• 4:15
  and
• 4:16
  do
• 4:16
  you
• 4:16
  protect
• 4:16
  your
• 4:17
  business?
• 4:18
  And
• 4:18
  sometimes
• 4:19
  those
• 4:19
  things
• 4:20
  don't
• 4:20
  line
• 4:20
  up
• 4:20
  perfectly
• 4:21
  yet.
• 4:22
  There's
• 4:23
  always
• 4:23
  someone
• 4:23
  that
• 4:24
  has
• 4:24
  to
• 4:24
  make
• 4:24
  that
• 4:25
  call.
• 4:26
  And
• 4:26
  that's
• 4:26
  the
• 4:27
  same
• 4:27
  kind
• 4:27
  of
• 4:28
  thing
• 4:28
  here.
• 4:29
  Last
• 4:29
  week,
• 4:30
  we
• 4:30
  talked
• 4:30
  about
• 4:31
  lesson
• 4:31
  programs
• 4:32
  and
• 4:33
  how
• 4:33
  losing
• 4:33
  them
• 4:34
  feels
• 4:34
  like
• 4:34
  such
• 4:35
  a
• 4:35
  loss
• 4:35
  for
• 4:35
  the
• 4:36
  sport.
• 4:37
  And
• 4:37
  I
• 4:37
  still
• 4:37
  think
• 4:38
  that's
• 4:38
  true.
• 4:39
  But
• 4:39
  somebody
• 4:40
  came
• 4:40
  back
• 4:40
  to
• 4:40
  me
• 4:41
  with
• 4:41
  another
• 4:41
  perspective,
• 4:42
  perspective
• 4:42
  on
• 4:42
  it,
• 4:43
  about
• 4:43
  what
• 4:43
  it
• 4:44
  actually
• 4:44
  takes
• 4:45
  to
• 4:45
  make
• 4:45
  a
• 4:46
  lesson
• 4:46
  program
• 4:47
  work.
• 4:48
  And
• 4:48
  it
• 4:48
  made
• 4:48
  me
• 4:48
  realize
• 4:50
  it's
• 4:50
  not
• 4:50
  nearly
• 4:51
  as
• 4:51
  straightforward
• 4:52
  as
• 4:52
  it
• 4:52
  might
• 4:53
  seem.
• 4:54
  Because,
• 4:54
  yes,
• 4:55
  on
• 4:55
  paper,
• 4:56
  it
• 4:56
  seems
• 4:57
  straightforward.
• 4:58
  Use
• 4:58
  a
• 4:58
  horse
• 4:59
  for
• 4:59
  multiple
• 5:00
  lessons
• 5:00
  a
• 5:00
  day,
• 5:01
  that
• 5:01
  spreads
• 5:02
  out
• 5:02
  the
• 5:02
  cost,
• 5:03
  and
• 5:03
  it
• 5:03
  seems
• 5:04
  like
• 5:04
  it
• 5:04
  should
• 5:05
  work
• 5:05
  out.
• 5:06
  But
• 5:06
  in
• 5:07
  reality,
• 5:07
  it
• 5:08
  doesn't
• 5:08
  line
• 5:08
  up
• 5:09
  that
• 5:09
  cleanly.
• 5:10
  Most
• 5:11
  riders
• 5:11
  are
• 5:12
  riding
• 5:12
  after
• 5:13
  school
• 5:13
  and
• 5:14
  in
• 5:14
  a
• 5:14
  very
• 5:14
  tight
• 5:15
  window.
• 5:16
  And
• 5:16
  those
• 5:16
  same
• 5:17
  time
• 5:17
  slots
• 5:18
  are
• 5:18
  needed
• 5:18
  for
• 5:18
  riders
• 5:19
  who
• 5:20
  lease
• 5:20
  or
• 5:21
  own
• 5:21
  their
• 5:21
  horses.
• 5:22
  So
• 5:23
  you're
• 5:23
  trying
• 5:23
  to
• 5:24
  balance,
• 5:24
  lessen
• 5:25
  horses,
• 5:26
  paying
• 5:27
  clients,
• 5:28
  scheduling
• 5:28
  and
• 5:29
  availability
• 5:30
  all
• 5:30
  at
• 5:30
  once.
• 5:31
  And
• 5:32
  even
• 5:32
  if
• 5:32
  a
• 5:32
  horse
• 5:33
  could
• 5:33
  do
• 5:33
  more,
• 5:34
  you
• 5:35
  often
• 5:35
  can't
• 5:36
  actually
• 5:36
  use
• 5:37
  them
• 5:37
  that
• 5:37
  way,
• 5:38
  which
• 5:39
  means
• 5:39
  it's
• 5:40
  harder
• 5:40
  to
• 5:40
  make
• 5:40
  that
• 5:41
  model
• 5:41
  work
• 5:42
  than
• 5:42
  people
• 5:43
  would
• 5:43
  assume.
• 5:45
  And
• 5:45
  what
• 5:46
  that
• 5:46
  really
• 5:46
  comes
• 5:47
  down
• 5:47
  to
• 5:47
  is
• 5:48
  another
• 5:48
  business
• 5:49
  decision,
• 5:50
  because
• 5:51
  every
• 5:51
  program
• 5:52
  has
• 5:52
  to
• 5:52
  figure
• 5:53
  out,
• 5:54
  where
• 5:54
  does
• 5:54
  your
• 5:55
  revenue
• 5:55
  come
• 5:55
  from?
• 5:56
  What
• 5:57
  is
• 5:57
  your
• 5:57
  business
• 5:58
  model?
• 5:59
  Are
• 5:59
  you
• 5:59
  building
• 6:00
  around
• 6:00
  lesson
• 6:01
  programs
• 6:01
  or
• 6:02
  are
• 6:02
  you
• 6:02
  building
• 6:02
  around
• 6:03
  showing
• 6:04
  what
• 6:04
  level
• 6:04
  of
• 6:05
  business
• 6:05
  are
• 6:05
  you
• 6:06
  trying
• 6:06
  to
• 6:06
  run?
• 6:07
  And
• 6:07
  those
• 6:07
  decisions
• 6:09
  shape
• 6:09
  everything.
• 6:11
  Because
• 6:11
  if
• 6:11
  lesson
• 6:12
  programs
• 6:13
  are
• 6:13
  harder
• 6:13
  to
• 6:13
  make
• 6:14
  work,
• 6:15
  then
• 6:15
  you
• 6:15
  start
• 6:16
  to
• 6:16
  see
• 6:16
  why
• 6:16
  so
• 6:17
  many
• 6:17
  professionals
• 6:18
  just
• 6:18
  say
• 6:19
  that
• 6:19
  horse
• 6:20
  showing
• 6:20
  is
• 6:21
  where
• 6:21
  they
• 6:21
  actually
• 6:22
  make
• 6:22
  their
• 6:22
  money.
• 6:24
  And
• 6:24
  that's
• 6:24
  not
• 6:24
  always
• 6:25
  obvious
• 6:26
  from
• 6:26
  the
• 6:26
  outside.
• 6:28
  And
• 6:28
  when
• 6:28
  I
• 6:28
  try
• 6:29
  to
• 6:29
  look
• 6:29
  at
• 6:29
  this
• 6:30
  from
• 6:30
  all
• 6:30
  sides,
• 6:31
  especially
• 6:32
  from
• 6:32
  a
• 6:32
  business
• 6:33
  perspective,
• 6:34
  here's
• 6:35
  what
• 6:35
  I
• 6:35
  see,
• 6:35
  because
• 6:36
  I
• 6:36
  watch
• 6:37
  what
• 6:37
  these
• 6:37
  professionals
• 6:38
  deal
• 6:38
  with
• 6:39
  on
• 6:39
  a
• 6:39
  daily
• 6:39
  basis,
• 6:41
  Number
• 6:41
  one,
• 6:42
  managing
• 6:43
  clients.
• 6:45
  So
• 6:45
  often
• 6:46
  these
• 6:46
  are
• 6:46
  clients
• 6:47
  who
• 6:47
  don't
• 6:47
  always
• 6:48
  understand
• 6:49
  what
• 6:49
  goes
• 6:49
  into
• 6:50
  the
• 6:50
  decisions
• 6:51
  being
• 6:51
  made.
• 6:52
  And
• 6:52
  then
• 6:52
  there's
• 6:53
  managing
• 6:54
  staff
• 6:54
  and
• 6:55
  trying
• 6:55
  to
• 6:55
  keep
• 6:56
  staff,
• 6:57
  managing
• 6:57
  horses.
• 6:59
  And
• 6:59
  there's
• 6:59
  a
• 7:00
  really
• 7:00
  big
• 7:00
  one,
• 7:00
  too.
• 7:01
  Managing
• 7:02
  people's
• 7:02
  expectations
• 7:04
  and
• 7:04
  trying
• 7:05
  to
• 7:05
  build
• 7:05
  something
• 7:06
  that
• 7:06
  actually
• 7:07
  works
• 7:07
  as
• 7:07
  a
• 7:08
  business,
• 7:09
  while
• 7:09
  also
• 7:10
  teaching
• 7:11
  and
• 7:11
  showing
• 7:12
  and
• 7:12
  being
• 7:13
  responsible
• 7:14
  for
• 7:14
  the
• 7:14
  outcome.
• 7:16
  And
• 7:16
  I've
• 7:16
  also
• 7:17
  seen
• 7:17
  what
• 7:18
  that
• 7:18
  does
• 7:18
  over
• 7:19
  time.
• 7:20
  I've
• 7:20
  watched
• 7:20
  a
• 7:21
  lot
• 7:21
  of
• 7:21
  really
• 7:21
  talented
• 7:22
  young
• 7:22
  professionals
• 7:23
  throw
• 7:24
  themselves
• 7:25
  completely
• 7:25
  into
• 7:26
  this.
• 7:27
  They
• 7:27
  work
• 7:27
  nonstop,
• 7:29
  they're
• 7:29
  available
• 7:30
  all
• 7:30
  the
• 7:30
  time,
• 7:30
  or
• 7:31
  at
• 7:31
  least
• 7:31
  they
• 7:31
  try
• 7:31
  to
• 7:32
  be.
• 7:32
  And
• 7:33
  eventually
• 7:33
  a
• 7:34
  lot
• 7:34
  of
• 7:34
  them
• 7:34
  just
• 7:34
  burn
• 7:35
  out
• 7:36
  because
• 7:36
  there's
• 7:37
  no
• 7:37
  real
• 7:38
  off
• 7:38
  switch.
• 7:39
  I
• 7:39
  mean,
• 7:39
  horses
• 7:40
  don't
• 7:40
  have
• 7:41
  one.
• 7:41
  They
• 7:42
  need
• 7:42
  to
• 7:42
  eat
• 7:42
  24
• 7:43
  7.
• 7:45
  But
• 7:45
  neither
• 7:46
  do
• 7:46
  clients.
• 7:47
  People
• 7:48
  text
• 7:48
  late
• 7:49
  at
• 7:49
  night,
• 7:50
  they
• 7:50
  call
• 7:50
  on
• 7:51
  days
• 7:51
  off,
• 7:52
  they
• 7:52
  expect
• 7:52
  answers
• 7:53
  immediately.
• 7:54
  And
• 7:55
  if
• 7:55
  you're
• 7:55
  trying
• 7:55
  to
• 7:56
  build
• 7:56
  something,
• 7:57
  it's
• 7:57
  really
• 7:58
  hard
• 7:58
  to
• 7:58
  say
• 7:58
  no
• 7:59
  to
• 7:59
  that.
• 8:00
  So
• 8:00
  it
• 8:00
  just
• 8:00
  keeps
• 8:01
  going.
• 8:02
  And
• 8:02
  I
• 8:02
  have
• 8:02
  a
• 8:03
  lot
• 8:03
  of
• 8:03
  respect
• 8:03
  for
• 8:04
  the
• 8:04
  ones
• 8:04
  who
• 8:04
  start
• 8:05
  to
• 8:05
  figure
• 8:05
  out
• 8:06
  how
• 8:06
  to
• 8:06
  manage
• 8:06
  all
• 8:07
  of
• 8:07
  that,
• 8:08
  who
• 8:08
  understand
• 8:09
  the
• 8:09
  business
• 8:10
  well
• 8:10
  enough
• 8:11
  to
• 8:11
  create
• 8:12
  some
• 8:12
  kind
• 8:12
  of
• 8:12
  boundary,
• 8:14
  because
• 8:14
  without
• 8:14
  that,
• 8:16
  it's
• 8:16
  just
• 8:16
  not
• 8:17
  sustainable.
• 8:19
  So
• 8:19
  when
• 8:19
  you
• 8:19
  step
• 8:20
  back
• 8:20
  and
• 8:20
  look
• 8:20
  at
• 8:21
  it,
• 8:21
  the
• 8:22
  professional's
• 8:22
  role
• 8:23
  hasn't
• 8:23
  just
• 8:24
  grown,
• 8:25
  it's
• 8:26
  completely
• 8:26
  changed.
• 8:28
  And
• 8:28
  when
• 8:28
  a
• 8:28
  role
• 8:29
  changes
• 8:30
  this
• 8:30
  much,
• 8:31
  usually
• 8:32
  something
• 8:33
  else
• 8:33
  changes
• 8:33
  with
• 8:34
  it.
• 8:35
  And
• 8:35
  this
• 8:36
  is
• 8:36
  where
• 8:36
  it's
• 8:37
  getting
• 8:37
  interesting,
• 8:39
  because
• 8:39
  we
• 8:39
  already
• 8:40
  have
• 8:40
  organizations
• 8:41
  in
• 8:42
  this
• 8:42
  sport.
• 8:43
  We
• 8:43
  have
• 8:43
  the
• 8:44
  usf,
• 8:45
  the
• 8:45
  USHJA
• 8:46
  and
• 8:47
  others
• 8:47
  across
• 8:48
  the
• 8:48
  different
• 8:48
  disciplines.
• 8:49
  So
• 8:50
  there's
• 8:50
  already
• 8:50
  a
• 8:51
  structure
• 8:51
  in
• 8:52
  place,
• 8:53
  but
• 8:53
  now
• 8:53
  there's
• 8:54
  a
• 8:54
  new
• 8:54
  organization
• 8:55
  that's
• 8:55
  forming.
• 8:57
  It's
• 8:57
  built
• 8:58
  around
• 8:58
  professionals,
• 8:59
  by
• 9:00
  professionals.
• 9:01
  The
• 9:01
  idea,
• 9:02
  as
• 9:03
  I
• 9:03
  understand
• 9:03
  it,
• 9:04
  is
• 9:04
  to
• 9:05
  give
• 9:05
  professionals
• 9:06
  a
• 9:06
  more
• 9:07
  unified
• 9:07
  voice,
• 9:08
  a
• 9:09
  way
• 9:09
  to
• 9:09
  come
• 9:09
  together
• 9:10
  around
• 9:10
  issues
• 9:11
  in
• 9:11
  the
• 9:11
  sport.
• 9:13
  I
• 9:13
  guess
• 9:13
  talking
• 9:14
  about
• 9:14
  rules,
• 9:15
  business
• 9:15
  pressures,
• 9:16
  direction.
• 9:18
  But
• 9:18
  I
• 9:18
  think
• 9:18
  the
• 9:19
  question
• 9:19
  is,
• 9:20
  what
• 9:21
  does
• 9:21
  that
• 9:21
  actually
• 9:22
  mean
• 9:22
  in
• 9:22
  practice?
• 9:24
  And
• 9:24
  who
• 9:24
  is
• 9:25
  it
• 9:25
  really
• 9:25
  for?
• 9:26
  Because
• 9:27
  I
• 9:27
  don't
• 9:27
  think
• 9:27
  most
• 9:28
  riders
• 9:28
  have
• 9:28
  even
• 9:28
  heard
• 9:29
  about
• 9:29
  it.
• 9:29
  And
• 9:30
  even
• 9:30
  at
• 9:30
  the
• 9:31
  professional
• 9:31
  level,
• 9:32
  I'm
• 9:32
  not
• 9:33
  sure
• 9:33
  everyone
• 9:34
  fully
• 9:34
  understands
• 9:35
  it
• 9:35
  yet
• 9:35
  either.
• 9:36
  Which
• 9:37
  is
• 9:37
  why
• 9:37
  I'm
• 9:38
  interested
• 9:38
  in
• 9:38
  attending
• 9:39
  a
• 9:39
  town
• 9:40
  hall
• 9:41
  that
• 9:41
  they're
• 9:41
  holding
• 9:42
  at
• 9:42
  an
• 9:42
  upcoming
• 9:43
  horse
• 9:43
  show.
• 9:44
  Not
• 9:44
  just
• 9:45
  what's
• 9:45
  being
• 9:45
  said,
• 9:46
  but
• 9:46
  how
• 9:47
  it's
• 9:47
  being
• 9:47
  explained
• 9:48
  and
• 9:49
  what
• 9:50
  people
• 9:50
  are
• 9:50
  actually
• 9:51
  asking.
• 9:52
  So
• 9:53
  before
• 9:53
  I
• 9:53
  go,
• 9:54
  I'm
• 9:54
  really
• 9:55
  curious
• 9:56
  what
• 9:56
  you
• 9:56
  would
• 9:57
  want
• 9:57
  to
• 9:57
  ask,
• 9:58
  because
• 9:59
  this
• 9:59
  side
• 10:00
  of
• 10:00
  the
• 10:00
  sport
• 10:00
  isn't
• 10:01
  always
• 10:01
  clear.
• 10:03
  So
• 10:03
  if
• 10:03
  you
• 10:03
  could
• 10:03
  ask
• 10:04
  one
• 10:04
  question,
• 10:05
  what
• 10:05
  would
• 10:06
  it
• 10:06
  be?
• 10:07
  What
• 10:07
  would
• 10:08
  you
• 10:08
  want
• 10:08
  to
• 10:08
  understand
• 10:09
  better?
• 10:10
  Because
• 10:11
  I'd
• 10:12
  love
• 10:12
  to
• 10:12
  participate
• 10:13
  in
• 10:13
  that
• 10:13
  town
• 10:14
  hall,
• 10:14
  but
• 10:15
  I
• 10:15
  want
• 10:15
  to
• 10:15
  be
• 10:15
  sure
• 10:16
  I
• 10:16
  ask
• 10:16
  the
• 10:17
  right
• 10:17
  questions.
• 10:18
  And
• 10:19
  I
• 10:19
  think
• 10:19
  this
• 10:19
  is
• 10:20
  one
• 10:20
  of
• 10:20
  those
• 10:20
  moments
• 10:21
  in
• 10:21
  our
• 10:21
  sport
• 10:22
  where
• 10:23
  something
• 10:24
  might
• 10:24
  be
• 10:24
  starting
• 10:25
  to
• 10:25
  shift,
• 10:26
  but
• 10:26
  we're
• 10:27
  seeing
• 10:27
  it
• 10:27
  in
• 10:27
  pieces.
• 10:29
  The
• 10:29
  pressure,
• 10:29
  the
• 10:30
  decisions,
• 10:31
  the
• 10:31
  people
• 10:32
  holding
• 10:32
  it
• 10:32
  all
• 10:33
  together.
• 10:34
  And
• 10:34
  now,
• 10:36
  what
• 10:36
  comes
• 10:37
  next?
• 10:38
  Let's
• 10:39
  ride.