351: Want More Referrals? Try This 3-Step Conversation

The Efficient Advisor: Tactical Business Advice for Financial Planners · Mar 10, 2026 · 48m

In this episode, Libby and Robyn Crane tackle a topic that makes a lot of advisors uncomfortable: referrals. But instead of rehashing outdated scripts or awkward one-liners, this conversation goes much deeper into the psychology behind why clients do or do not refer, what makes referral conversations actually work, and how advisors can position themselves to attract better-fit clients more consistently. They also explore the connection between capacity, client experience, messaging, and marketing, making this a valuable episode for advisors who want to grow intentionally instead of just…