Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Lee Family Built HanesBrands From a One-Room Tobacco Shop
In episode 119 of Family Business Stories, Lucas and Luna trace the Lee family's improbable journey from a single tobacco shop in Winston-Salem to building HanesBrands, a global apparel empire worth $6.5 billion. They focus on the pivotal 1901 decision by John Wesley Hanes to pivot from tobacco to hosiery, the family's early adoption of seamless knitting technology, and how successive generations navigated the transition from family-run to publicly traded while keeping the Hanes and Lee brands dominant. Lucas explains how the family's insistence on vertical integration—owning…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.