Cold Outreach Is Alive! But Are You Doing It Wrong?
Enjoy this BONUS Episode - Q & A with Mike Schultz, President of RAIN Group
A few highlights... we talk about:
New research proving that cold calls and outbound still works to generate sales
Insights into what buyers wants from sellers
Which channels work, in what context and sequence, to create sales pipeline
More about our guest:
President of RAIN Group, Mike Schultz is world-renowned as a consultant and sales expert. He is co-author of several books including the Wall Street Journal bestseller Rainmaking Conversations: How to Influence, Persuade, and Sell in Any Situation (Wiley, 2011) and…
The skinny
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