Howard Hanna’s Bold NYC Move | Real Estate News

Real Estate News Today | 2 Min News | The Daily News Now! · Aug 4, 2026 · 2m

Howard Hanna is making bold moves in NYC by acquiring Elegran and adding 24 new agents, led by Michael Rossi—former Elegran exec now driving Howard Hanna’s NYC expansion. Rossi’s mission: build powerhouse teams, challenge market giants, and position Howard Hanna as a beacon of stability and independence in a volatile real estate landscape. He sees the merger as a natural fit rooted in shared values, with key hurdles being system integration and brand awareness. With a focus on empowering top agents to grow their own businesses, Howard Hanna aims to stand out in a market dominated by public…