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INTERVIEW: Telfar Reveals New Bag Designs, Talks Flagship Store Opening + More · The Breakfast Club

• 0:00
  Speaker 1: Wake that answer up in the morning. The Breakfast Club
• 0:04
  Speaker 1: more thing.
• 0:04
  Speaker 2: Everybody's the DJ n V Jesse Larious, Charlamagne the guy.
• 0:08
  Speaker 2: We are the Breakfast Club. We got a special guest
• 0:10
  Speaker 2: in the building for Queens, New York Queens. Get the money.
• 0:13
  Speaker 2: He got a lot of it. He got a lot
• 0:14
  Speaker 2: of it.
• 0:15
  Speaker 3: Ladies. Fall Club is welcome, brothers.
• 0:21
  Speaker 1: What's up Breakfast Club? Good morning.
• 0:23
  Speaker 3: How you feeling this morning?
• 0:24
  Speaker 1: I feel good. I'm glad to be here with y'all.
• 0:28
  Speaker 1: Glad to be here with y'all. H glad to be
• 0:30
  Speaker 1: here with y'all. Lots of new things going on. I'm
• 0:33
  Speaker 1: back in being to a Manhattan night. So I'm like,
• 0:37
  Speaker 1: lots of cool things are coming to the city.
• 0:39
  Speaker 3: That's right.
• 0:40
  Speaker 1: So you know I have to come and drop y'all
• 0:42
  Speaker 1: off of the newest news, all the new things.
• 0:45
  Speaker 4: What is the newest news?
• 0:47
  Speaker 1: Well, first off, November twenty third, the tell Our Store open.
• 0:52
  Speaker 3: Congratulations in New York.
• 0:55
  Speaker 1: In New York City, We're gonna bring back, you know,
• 1:00
  Speaker 1: going downtown so Ho shopping loitering. You know, I'm going
• 1:06
  Speaker 1: to be down there where all the fake bags are
• 1:08
  Speaker 1: and the real ones, and we can pick and choose.
• 1:11
  Speaker 2: But they just recently did a sting and they say
• 1:13
  Speaker 2: they got forty million dollars worth of fake bags.
• 1:15
  Speaker 3: Off the streets.
• 1:16
  Speaker 1: That's horrible. That's horrible, And leave those people alone. I'm like, yeah,
• 1:21
  Speaker 1: what is it. They don't have anything better to do,
• 1:24
  Speaker 1: you know. It's like I love to be able to
• 1:26
  Speaker 1: go down I love seeing my bag down there. I'm like,
• 1:28
  Speaker 1: that's when you know you made it.
• 1:29
  Speaker 2: But that doesn't affected sales though, the fact that somebody
• 1:32
  Speaker 2: can get your bag fake.
• 1:34
  Speaker 1: It's the same price, that's the same price. I made
• 1:38
  Speaker 1: good friends with all the bag dealers down there. They're
• 1:41
  Speaker 1: very sweet men. It's very sweet man.
• 1:43
  Speaker 4: That's definitely like a different way of looking at it.
• 1:45
  Speaker 4: I love that. I love that trying to you know.
• 1:49
  Speaker 1: No, you know, it's like the bag's the same price,
• 1:53
  Speaker 1: so it's like we're going to be on the same street,
• 1:55
  Speaker 1: we're sharing the same turf. You know, they might be
• 1:57
  Speaker 1: selling the same bag.
• 1:59
  Speaker 4: How long has it taken for you to actually get
• 2:02
  Speaker 4: your store.
• 2:03
  Speaker 3: You've been talking about it for a while.
• 2:04
  Speaker 1: Yeah. I dropped the news actually here two years ago.
• 2:08
  Speaker 1: When I said it, my team started like scrambling to
• 2:10
  Speaker 1: try to do it, and we're like, wait, if we're
• 2:12
  Speaker 1: going to do it, we need to really do it.
• 2:14
  Speaker 1: It shouldn't be a pop up. So this isn't a
• 2:16
  Speaker 1: pop up. And it's on the eve of the twentieth
• 2:19
  Speaker 1: year anniversary of this brand, which is really cool because
• 2:24
  Speaker 1: this is what I wanted to do, you know, yeah,
• 2:28
  Speaker 1: the whole time, because this is the type of brand
• 2:31
  Speaker 1: that is three sixty that you need to kind of
• 2:34
  Speaker 1: experience everything together in one place. You know. It's tying
• 2:39
  Speaker 1: back to the TV station that we have tell Far TV,
• 2:42
  Speaker 1: so a lot of the you know, like people that
• 2:46
  Speaker 1: come to the store will get a chance to be
• 2:48
  Speaker 1: a part of that TV process and that's where all
• 2:53
  Speaker 1: the new Runway shows are gonna be. Yeah, it's just
• 2:58
  Speaker 1: like you know, like the clothes like are made for
• 3:03
  Speaker 1: a certain type of person, and like the stores that exist,
• 3:07
  Speaker 1: you know, that person isn't really like you know, cater
• 3:11
  Speaker 1: to You're not you know, so you know, I'm a
• 3:14
  Speaker 1: Unix brand. That's not that section in you know, any store.
• 3:17
  Speaker 1: So I have to do it myself, and I think
• 3:19
  Speaker 1: it's going to be a really interesting experience that people
• 3:22
  Speaker 1: are going to be able to take part in.
• 3:24
  Speaker 2: You have enough product, right, because that's one thing people
• 3:27
  Speaker 2: always say that when they try to buy your bags
• 3:29
  Speaker 2: or your stuff is sold out.
• 3:30
  Speaker 1: They're sold out.
• 3:31
  Speaker 2: If you have at with only one bag because it's
• 3:34
  Speaker 2: sold out, how you fix that problem.
• 3:36
  Speaker 4: That's why you knock the people on canav Street, That's why.
• 3:40
  Speaker 1: Go back down there. They might have it before.
• 3:43
  Speaker 3: You know.
• 3:44
  Speaker 1: You know, we're good friends now, so you know the
• 3:47
  Speaker 1: real ones are out there. But I mean, like there's
• 3:51
  Speaker 1: no more like you don't have to wait for the drops.
• 3:54
  Speaker 1: Like when you go to the store, you can basically
• 3:56
  Speaker 1: get any bag, any size, any color, and bags that
• 4:00
  Speaker 1: you haven't even seen yet will be there. And then
• 4:03
  Speaker 1: also to the main thing is like you know, really
• 4:06
  Speaker 1: getting to experience the clothing. So there's one section that's
• 4:10
  Speaker 1: for clothing, one section that's for bags, and then one
• 4:13
  Speaker 1: section that's for TV so and all those things will
• 4:18
  Speaker 1: you know experience.
• 4:20
  Speaker 2: But does that make you nervous though, because one of
• 4:22
  Speaker 2: the things about tell far War.
• 4:24
  Speaker 3: People love the bags, they love the clothes.
• 4:27
  Speaker 2: But some of the mystique was trying to get it
• 4:30
  Speaker 2: right because you know it's sold out.
• 4:32
  Speaker 3: You got to get the drop before the drop date.
• 4:34
  Speaker 2: But that was part of the mistike getting kind of
• 4:36
  Speaker 2: like with sneakers, Right, you want to get you want
• 4:37
  Speaker 2: to win it on that app but everybody to get
• 4:39
  Speaker 2: to this it's like I don't want it. So how
• 4:41
  Speaker 2: does that affect business?
• 4:42
  Speaker 1: Well, I think that that's not what we were trying
• 4:45
  Speaker 1: to do in the first Yeah, that's just a beautiful
• 4:49
  Speaker 1: thing that happened, and it helped to like because that's
• 4:52
  Speaker 1: when I took the business basically like independent, you know,
• 4:55
  Speaker 1: like we weren't like trying to sell the stores. Just
• 4:58
  Speaker 1: was kind of during COVID and it really it was
• 5:01
  Speaker 1: like the most beautiful thing because that's when I realized that,
• 5:04
  Speaker 1: you know, the brand was bigger than what you know,
• 5:07
  Speaker 1: like a store could project how much to buy or
• 5:10
  Speaker 1: like you know, the industry could predict how much you
• 5:13
  Speaker 1: can sell in the season. You know, it was like
• 5:14
  Speaker 1: bigger than that. So I it was reassurance of this
• 5:18
  Speaker 1: next process that you know, should happen now.
• 5:21
  Speaker 3: For people that don't know, you here a couple of
• 5:23
  Speaker 3: years two three years ago and you talked about this.
• 5:25
  Speaker 2: But I want for people that's just listening now, because
• 5:27
  Speaker 2: some people might have just heard about you in the
• 5:29
  Speaker 2: last two years, right, Lake Comers. For people that don't know,
• 5:33
  Speaker 2: the first question I would get was You're from Queens,
• 5:36
  Speaker 2: New York, the same.
• 5:39
  Speaker 3: Place as Nori.
• 5:40
  Speaker 2: Right, how did a young boy from nor from left
• 5:43
  Speaker 2: Rack get into making bags and how did it become successful?
• 5:47
  Speaker 1: And fashion? You know? I you know, I always have
• 5:54
  Speaker 1: been interested in clothes. I've always had, like, you know,
• 5:56
  Speaker 1: my own perspective on what I wanted to wear. I
• 5:59
  Speaker 1: love both women and men's clothing and the right type
• 6:04
  Speaker 1: of thing that I was allowed to wear or you know,
• 6:06
  Speaker 1: like you know, like I come from West African parents,
• 6:09
  Speaker 1: you know, I'm from Liberia, you know, and there's like,
• 6:13
  Speaker 1: you know, a certain way of how you should dress
• 6:15
  Speaker 1: and how you should carry yourselves. And I completely like
• 6:18
  Speaker 1: was not with that shit. So it's like I wanted
• 6:21
  Speaker 1: to be me, like literally like actively tried not to
• 6:26
  Speaker 1: go to any school that had uniforms or anything like
• 6:28
  Speaker 1: that because that's the way I expressed myself, you know
• 6:30
  Speaker 1: what I mean. So from very young, I knew what
• 6:33
  Speaker 1: I wanted to do, but I didn't know what that
• 6:37
  Speaker 1: that was a job.
• 6:38
  Speaker 3: You know.
• 6:39
  Speaker 1: I wanted to be an accountant. I was like really
• 6:41
  Speaker 1: really really really really good at accounting, you know, So
• 6:45
  Speaker 1: that's what I thought I was going to do, and
• 6:46
  Speaker 1: then be able to like buy and you know, like
• 6:49
  Speaker 1: afford the clothes that you know that I saw. And
• 6:53
  Speaker 1: when I actually like was going down that path, I'm like, wait,
• 6:56
  Speaker 1: I'm really interested in fashion and making it and selling
• 7:01
  Speaker 1: it to people rather than like math. And also too,
• 7:05
  Speaker 1: it's like the things that I wanted to wear didn't exist,
• 7:08
  Speaker 1: you know, and it didn't exist for like, you know,
• 7:10
  Speaker 1: like a person like me to be like, oh, that's
• 7:12
  Speaker 1: the thing that I want to wear. It's like where
• 7:14
  Speaker 1: can you get that? It's like I have to make it,
• 7:16
  Speaker 1: you know. So it's like challenging myself and you know,
• 7:19
  Speaker 1: the industry that I'm in to kind of understand where
• 7:22
  Speaker 1: it's coming from, which is like, you know, I think
• 7:25
  Speaker 1: that I actually had to like divorce myself from the
• 7:27
  Speaker 1: industry to be able to do, you know, because it's
• 7:29
  Speaker 1: just like it's not made for the type of brand
• 7:33
  Speaker 1: that I am.
• 7:34
  Speaker 2: And I was going to ask that people are so
• 7:36
  Speaker 2: closed minded, especially the time that you were growing up, especially.
• 7:41
  Speaker 3: Especially in Queens.
• 7:42
  Speaker 1: That's like that's the grit for me, you know, like
• 7:45
  Speaker 1: all of that, you know, like what you can't do
• 7:47
  Speaker 1: and like walking down the street and like five million
• 7:49
  Speaker 1: people being like bagget this that the other is like.
• 7:53
  Speaker 1: For me, that was like reassurance, you know, and I
• 7:55
  Speaker 1: know that that can be dangerous for like people that
• 7:59
  Speaker 1: just don't want the energy all day. For me, I
• 8:01
  Speaker 1: used to be like, yo, I'm I'm doing it right,
• 8:04
  Speaker 1: and I like that. And then it's like seeing people
• 8:06
  Speaker 1: look like me a couple of years later and being like, damn,
• 8:09
  Speaker 1: you look gay. You know.
• 8:11
  Speaker 3: It's like you know, and it's just like.
• 8:14
  Speaker 1: All of that is exciting for me. And that's like
• 8:17
  Speaker 1: when you see that that's what people look like, it's
• 8:20
  Speaker 1: like that means you did something and you actually changed,
• 8:23
  Speaker 1: you know, you actually did something.
• 8:25
  Speaker 3: A fight, you not a fight.
• 8:26
  Speaker 1: I got a lot of brothers. I can talk a
• 8:29
  Speaker 1: lot of shit.
• 8:29
  Speaker 2: Okay, that's because coming out of left rack down at
• 8:32
  Speaker 2: elevator when he's seen Tims and caught hearts and all
• 8:35
  Speaker 2: that and you're wearing whatever you want to know, it
• 8:37
  Speaker 2: was like they probably had jokes. I'm like, you must
• 8:38
  Speaker 2: know how to fight a lot of Yeah, my brother
• 8:41
  Speaker 2: is not.
• 8:41
  Speaker 1: How to fight. Shout out to all my brothers. I
• 8:43
  Speaker 1: love them, and also to my neighborhood. Was really like,
• 8:46
  Speaker 1: I think New York's a different thing. You know, because
• 8:48
  Speaker 1: I also grew up in Maryland, DC, Virginia too, CMV.
• 8:52
  Speaker 1: You know, Maryland's also seems like more like you know,
• 8:56
  Speaker 1: closed minded when you're like in the suburbs and different
• 8:58
  Speaker 1: places like that. But all of that, all of those
• 9:00
  Speaker 1: experiences like shape, the type of clothes that I wear,
• 9:04
  Speaker 1: and the types of challenges I want to like take on,
• 9:06
  Speaker 1: you know, because I'm like, that's what those people wear
• 9:09
  Speaker 1: over there. I want to twist it like this and
• 9:10
  Speaker 1: like change it like that, and then we're all wearing
• 9:14
  Speaker 1: you know, these different tropes of like American culture that
• 9:18
  Speaker 1: get twisted and this different way that make a whole
• 9:20
  Speaker 1: new thing.
• 9:21
  Speaker 5: Now, in the last four years, your brand has become
• 9:24
  Speaker 5: one of the biggest black owned brand names and without
• 9:28
  Speaker 5: any investors, without any stores, any traditional advertising.
• 9:32
  Speaker 4: How stuff did you do all it?
• 9:34
  Speaker 1: It's the people. It's the people, you know, like you
• 9:37
  Speaker 1: see a mayor of yourself. Even like how I relate
• 9:40
  Speaker 1: to the Internet, It's like I don't really use it.
• 9:43
  Speaker 1: It's like I just see other people that post things,
• 9:47
  Speaker 1: you know, like they post themselves in the bag, they
• 9:49
  Speaker 1: post their lives, you know, and it's like, really, the
• 9:51
  Speaker 1: bag is like this entry way that people begin to
• 9:54
  Speaker 1: like enter into the brand and like kind of understand
• 9:58
  Speaker 1: what's behind it. But it's like it's like I've been
• 10:01
  Speaker 1: doing this for twenty years, you know, and each each
• 10:05
  Speaker 1: year I make two collections a year, you know, and
• 10:08
  Speaker 1: this bag has helped us be able to kind of
• 10:10
  Speaker 1: communicate it and people can get a piece of it
• 10:13
  Speaker 1: in this kind of way. And I'm excited to see
• 10:16
  Speaker 1: how you know, it being available. They're being a store
• 10:21
  Speaker 1: this third component in the business now, you know, like
• 10:25
  Speaker 1: what happens in real life because it's a real life brand.
• 10:27
  Speaker 1: It's not an Internet brand.
• 10:29
  Speaker 3: Yeah, you know.
• 10:29
  Speaker 1: Yeah, it's like before the Internet. It's like you can't
• 10:32
  Speaker 1: even google me.
• 10:33
  Speaker 5: And what I love is that you never change your prices,
• 10:36
  Speaker 5: like even when everything because listen, I'm gonna be honest
• 10:39
  Speaker 5: with you, I didn't buy one into I say, be honestly,
• 10:41
  Speaker 5: what I got, I definitely, But I just love the
• 10:49
  Speaker 5: fact that even with that all the recent success with everything,
• 10:54
  Speaker 5: you still have not skyrocketed your prices.
• 10:56
  Speaker 1: Like Sundaysign Style. Money doesn't buy a style like the
• 11:01
  Speaker 1: Brokent people are the fly as people ever always been.
• 11:05
  Speaker 1: Like that's like where style and styling culture isn't bought,
• 11:08
  Speaker 1: you know what I mean. That's like again latecomer attitude,
• 11:11
  Speaker 1: you know, and I really like that's the person that
• 11:14
  Speaker 1: I want to be able to be in things. It's
• 11:16
  Speaker 1: like I'm not necessarily it's like broke, but it's just
• 11:19
  Speaker 1: like it's like it's not a challenge, you know what
• 11:21
  Speaker 1: I mean. It's like if you're going to try something
• 11:23
  Speaker 1: new that you haven't ever worn before, never trying before,
• 11:27
  Speaker 1: type of thing you never seen before, it's like you
• 11:29
  Speaker 1: should be able to get it, test, drive it around,
• 11:32
  Speaker 1: get three colors of it, throw it away, give it
• 11:35
  Speaker 1: to your friend, take it back, you know, wash it
• 11:39
  Speaker 1: in the washing, you know what I mean. It's like
• 11:42
  Speaker 1: that's the type of fashion that is fashion to me. People.
• 11:45
  Speaker 2: You know, people for a long time thought Beyonce was
• 11:48
  Speaker 2: an investor, right me?
• 11:50
  Speaker 3: Yeah, who thought that. I've seen her aline because she
• 11:53
  Speaker 3: wore she wears the bag, So people like, you know
• 11:55
  Speaker 3: Beyonce just don't wear anything.
• 11:56
  Speaker 1: She she has a lot of investment, like in both
• 11:59
  Speaker 1: my brain knowledge, you know. Just like that's the person
• 12:02
  Speaker 1: I've followed my entire life. Like that's like legend icon
• 12:07
  Speaker 1: also too, just like the Knowles family, like Solange was
• 12:10
  Speaker 1: one of the first people to ever wear a tell
• 12:13
  Speaker 1: far bag and have a tell far bag and like
• 12:15
  Speaker 1: have me participate in like you know, like a project
• 12:19
  Speaker 1: that she's doing. So it's like just the sweetest, most
• 12:22
  Speaker 1: beautiful people. So if they're investors, yes in that sense. Yeah, yeah,
• 12:27
  Speaker 1: in that sense, but you know, I think like everybody's
• 12:30
  Speaker 1: an investor in that sense, you know.
• 12:31
  Speaker 3: And how did you meet people?
• 12:33
  Speaker 1: Yeah, invested in this you know business that's now a business.
• 12:39
  Speaker 1: You know.
• 12:39
  Speaker 3: How did you meet that family? How did you meet
• 12:41
  Speaker 3: the Nole's family through Solange?
• 12:44
  Speaker 1: Through Solange? Yeah, like we met each other. We did
• 12:47
  Speaker 1: a project at the Googenheim when she was like doing
• 12:51
  Speaker 1: doing her album Rollout for a Seat at the Table.
• 12:54
  Speaker 3: Yeah.
• 12:55
  Speaker 1: Yeah, I had just gotten back from Europe. Loved the album.
• 12:58
  Speaker 1: She was asking me to do this thing at the
• 13:00
  Speaker 1: Google Teim, which was like really cool. There's one of
• 13:03
  Speaker 1: a kind one time performance, like everybody wore white, like
• 13:08
  Speaker 1: and you know, like I dress like the entire cast
• 13:12
  Speaker 1: of this like performance. I think it was like maybe
• 13:14
  Speaker 1: like fifty sixty people. That's dope. And that was like
• 13:18
  Speaker 1: one of the first things that like you know like
• 13:21
  Speaker 1: kind of like the style of like runway shows that
• 13:23
  Speaker 1: I want to do are like it's involved in that,
• 13:26
  Speaker 1: you know what I mean. That's like it's not like
• 13:28
  Speaker 1: walking down a catwalk like that. You know, it's like
• 13:31
  Speaker 1: a music style, gotcha, you know. So there's new things,
• 13:37
  Speaker 1: you know, and there's just like a memorable experience. And
• 13:39
  Speaker 1: that was like one of the first most beautiful things
• 13:42
  Speaker 1: that I got to do.
• 13:43
  Speaker 4: You know what is tew far TV? What can we expect?
• 13:47
  Speaker 3: Tell far TV? You're on it right now.
• 13:52
  Speaker 1: It's an interactive public access experience that's kind of very
• 13:56
  Speaker 1: similar to like the energy that you see online and
• 13:59
  Speaker 1: then all of our videos that we make, but I
• 14:02
  Speaker 1: think in more long form, I would say, and also too,
• 14:06
  Speaker 1: it's like, you know, you can add things to it
• 14:10
  Speaker 1: yourself by posting your own videos on it. I think
• 14:13
  Speaker 1: we're building it right now. I think with the TV
• 14:17
  Speaker 1: station and different projects that are coming on and just
• 14:20
  Speaker 1: like you know, being here right now, I record every
• 14:22
  Speaker 1: day of my life and.
• 14:24
  Speaker 5: You have a camera on your glasses, So that's wow,
• 14:27
  Speaker 5: that's dope.
• 14:28
  Speaker 3: You know.
• 14:29
  Speaker 1: So each time that you see me in these glasses,
• 14:33
  Speaker 1: you get to be a part of this experience that
• 14:36
  Speaker 1: is to Far TV.
• 14:37
  Speaker 4: Yes, so you always a fly on the wall.
• 14:39
  Speaker 1: Yeah, I'm a flyer, right, you know, I keep my
• 14:42
  Speaker 1: mouth shut, you know. But it's like it's been a
• 14:46
  Speaker 1: part of just different projects. That's how we release different clothes.
• 14:49
  Speaker 1: Sometimes it's like different things are going on in my
• 14:52
  Speaker 1: life and rather than having like a camera crew with
• 14:55
  Speaker 1: me all the time, I'm the camera crew. I see
• 14:58
  Speaker 1: how people actually react to me, you know what I say.
• 15:01
  Speaker 1: It's like, yeah, it's like this very like kind of
• 15:06
  Speaker 1: unique practice to how I want to start releasing clothes.
• 15:10
  Speaker 5: And they're slick, like they're they're definitely slick. They not
• 15:13
  Speaker 5: just you know, yeah, you're definitely given.
• 15:15
  Speaker 4: I love it.
• 15:17
  Speaker 1: I want to ask.
• 15:19
  Speaker 2: I noticed, like when you google your bags, you see
• 15:21
  Speaker 2: a lot of designers starting to copy.
• 15:23
  Speaker 3: What you do.
• 15:24
  Speaker 1: I see y'all too right, Yeah, what I.
• 15:27
  Speaker 3: Was saying, any names like coach, how does.
• 15:29
  Speaker 1: That shot shout out to Stuart Vivers, who was like
• 15:37
  Speaker 1: a very very very good mentor doing c F d A.
• 15:43
  Speaker 1: You know, like, it's just it's what it is. I'm
• 15:45
  Speaker 1: gonna let you speak. I'm gonna I'm gonna let you speak, So.
• 15:48
  Speaker 2: I'm not a lot of their stuff looks exactly like
• 15:51
  Speaker 2: the line that you put out.
• 15:52
  Speaker 3: But you know, how does that affect you?
• 15:54
  Speaker 2: Because you design it, you put your heart and energy
• 15:56
  Speaker 2: into it, and to see other people, you know, kind
• 15:58
  Speaker 2: of mimic to what you're doing. How does that affect
• 16:01
  Speaker 2: you and the brand and the business and mentally, yeah.
• 16:04
  Speaker 4: Without collaborating without it, Yeah.
• 16:07
  Speaker 1: And I think, like, you know, I have really really
• 16:10
  Speaker 1: really really really beautiful customers and a fan base that
• 16:15
  Speaker 1: like if you know, you know, you know, and I'm
• 16:18
  Speaker 1: not in competition with you know them, you know. I
• 16:22
  Speaker 1: started doing this thing kind of like as like like
• 16:25
  Speaker 1: when I made that bag, it was based off of
• 16:28
  Speaker 1: the Bloomingdale shopping bag, and I was like just around
• 16:31
  Speaker 1: during Christmas and I was like, Damn, everybody looks so
• 16:35
  Speaker 1: good when they have when they have come from shopping.
• 16:37
  Speaker 1: I was like, bags all sizes. I was like, Damn,
• 16:39
  Speaker 1: everybody looks good. A man, a baby, you know, like
• 16:42
  Speaker 1: everybody looks good. I was like, I was like, I
• 16:44
  Speaker 1: want to make a bag like that, and I want
• 16:46
  Speaker 1: a bag like that that has my logo on it,
• 16:48
  Speaker 1: you know what I mean. And we started like that,
• 16:50
  Speaker 1: and then we started to refine what it was made
• 16:53
  Speaker 1: out of, you know, and we were like, you know,
• 16:57
  Speaker 1: like maybe it should be made out of something that's
• 16:59
  Speaker 1: not It's like, I'm not like this type of person
• 17:02
  Speaker 1: that's like it needs to be this material on this material.
• 17:05
  Speaker 1: I'm like, it's more like is it useful? Like do
• 17:08
  Speaker 1: you look good?
• 17:09
  Speaker 3: You know what I mean?
• 17:10
  Speaker 1: And like what it is, it can be categorized in
• 17:14
  Speaker 1: all different kinds of ways. So it's like, you know,
• 17:16
  Speaker 1: like we decided to call it a vegan leather bag.
• 17:20
  Speaker 1: That was just like this joke on people that like,
• 17:23
  Speaker 1: you know, a steam vegan that's still like you know,
• 17:25
  Speaker 1: it's like I eat meat, you know what I mean,
• 17:27
  Speaker 1: but it is vegan because it's not leather, you know
• 17:30
  Speaker 1: what I mean. So it's like when we did that
• 17:32
  Speaker 1: and just like all these different takes on things that
• 17:35
  Speaker 1: you know, on the industry's standard of what is desirable
• 17:39
  Speaker 1: and what is you know, what is fashion? You know
• 17:42
  Speaker 1: what I mean, it was like it was really a
• 17:43
  Speaker 1: take on that and having that be like actually, like
• 17:48
  Speaker 1: you know, the mascot and the vehicle that got me
• 17:51
  Speaker 1: to the place that I am. I'm like thankful for
• 17:53
  Speaker 1: that because everybody can take place in that. Just like
• 17:56
  Speaker 1: it's like this New York thing that just became global,
• 17:59
  Speaker 1: you know what I mean, but make a lot of
• 18:00
  Speaker 1: different bags. Though I did, did I did?
• 18:10
  Speaker 3: I did?
• 18:11
  Speaker 1: And also to I have a really big surprise, like
• 18:15
  Speaker 1: a really big surprise. Well, it was not too big.
• 18:18
  Speaker 1: It is not too small. It's not too small. It's
• 18:22
  Speaker 1: a size in between. It's a size in between that
• 18:27
  Speaker 1: everybody's been asking for. Like literally, I get hate mail
• 18:31
  Speaker 1: about not making the size of bag. So this is
• 18:34
  Speaker 1: going to be available only at the store and only
• 18:39
  Speaker 1: with you.
• 18:40
  Speaker 3: Guys love it today. And also to.
• 18:44
  Speaker 1: I brought you guys the new gear from the store. Yes, yes,
• 18:53
  Speaker 1: did we bring the I T C New York? I
• 18:55
  Speaker 1: might be lying? And if I did it, no.
• 18:57
  Speaker 3: You're lie everything.
• 19:01
  Speaker 1: I don't lie. I don't like, I don't.
• 19:04
  Speaker 2: I want to ask is there more pressure for black designers,
• 19:07
  Speaker 2: Like I look at some of the black designers and
• 19:08
  Speaker 2: when they put out clothes, I feel like they get
• 19:11
  Speaker 2: crucified a whole lot more like I don't want the designers.
• 19:15
  Speaker 2: Curby he was in my aid for a couple of months.
• 19:16
  Speaker 2: People were criticizing him.
• 19:18
  Speaker 1: Oh, Kirby, I hope you're well.
• 19:21
  Speaker 3: You know, so is it more? Do you get criticized more?
• 19:24
  Speaker 2: Do you feel like they criticize black designers more than
• 19:27
  Speaker 2: white designers or other designers I should say.
• 19:31
  Speaker 1: I mean, first off, let's just start at like white
• 19:33
  Speaker 1: designers aren't called white Designers's true? Yeah, yeah, you know,
• 19:39
  Speaker 1: it's that level of It's like I have I have
• 19:42
  Speaker 1: to really learn that, you know, because it's like when
• 19:46
  Speaker 1: I first started making clothes, I think people thought I
• 19:49
  Speaker 1: was Japanese just because of the aesthetic of what the
• 19:51
  Speaker 1: clothes are and these different things, and like when they
• 19:53
  Speaker 1: saw me, they're like, oh, you know what I mean,
• 19:57
  Speaker 1: and it's like and I I have to just like really,
• 20:01
  Speaker 1: that's like within the other person and within like our
• 20:04
  Speaker 1: own community too, of like what you're supposed to look like.
• 20:07
  Speaker 1: And I'm like, I love being able to challenge what
• 20:10
  Speaker 1: that is, you know, and also to everybody being able
• 20:14
  Speaker 1: to accept that as not just like a black thing,
• 20:17
  Speaker 1: but just like a thing on fashion. It's like when
• 20:19
  Speaker 1: I travel all over the world, I take little bits
• 20:21
  Speaker 1: and pieces of these things, and it starts to come
• 20:23
  Speaker 1: back to these things. But then again, I'm like in
• 20:25
  Speaker 1: left racket, I'm like, oh, and I know what this is,
• 20:28
  Speaker 1: and I know what that is, and on that person,
• 20:31
  Speaker 1: it becomes this whole new world of like what it
• 20:33
  Speaker 1: can be, you know what I mean? And yeah, it's
• 20:36
  Speaker 1: like I think getting it first and getting it having
• 20:39
  Speaker 1: it hard is like part of fashion. It's like if
• 20:41
  Speaker 1: you actually believe in it, it's like take the hard road.
• 20:44
  Speaker 1: It's like if you actually want to look like that
• 20:47
  Speaker 1: and you are that girl or that person, like do that,
• 20:51
  Speaker 1: you know what I mean. It's like like again like
• 20:54
  Speaker 1: I said, like I will walk down the street and
• 20:56
  Speaker 1: people will be like, you know that's what you actually know?
• 21:00
  Speaker 1: You might be doing something right. And if you actually
• 21:03
  Speaker 1: just look like that. It's like I'm not changing my
• 21:05
  Speaker 1: clothes every day. I didn't change my clothes every day,
• 21:08
  Speaker 1: you know, like back in the day, and like I
• 21:10
  Speaker 1: ride a bike everywhere. But it's like I really respect
• 21:13
  Speaker 1: the person and it's like, you know, I wore this
• 21:17
  Speaker 1: this morning, I took the train, came home, went to
• 21:20
  Speaker 1: this thing. It's like you're actually that person. You're not
• 21:23
  Speaker 1: putting on a costume like Instagram or something like that.
• 21:26
  Speaker 3: You know, you take enough money now where you don't
• 21:27
  Speaker 3: got to take the train everywhere now.
• 21:28
  Speaker 1: You know, I haven't taken the train in a very
• 21:30
  Speaker 1: long time, and I don't even think I took the
• 21:32
  Speaker 1: train back in the day like that, because I ride
• 21:35
  Speaker 1: a bike everywhere, Like I said, I ride a bike Queens, Brooklyn,
• 21:39
  Speaker 1: Manhattan in all in one day, you know, and handle
• 21:42
  Speaker 1: all my business from all year round. So it's like
• 21:45
  Speaker 1: I've never been like it's like, whenever I get on
• 21:48
  Speaker 1: the train, it doesn't come. That's how you know. I'm like,
• 21:50
  Speaker 1: I'm actually from Left Rock City. If you know about that.
• 21:53
  Speaker 1: It's like when you get on the train and it
• 21:54
  Speaker 1: doesn't come, but you have to get back out. Yeah,
• 21:57
  Speaker 1: it's like yeah. So it's like, you know, the fashion.
• 22:01
  Speaker 2: When you first broke into the industry, you did it independently, right,
• 22:05
  Speaker 2: any of the fashion houses try to box you out
• 22:07
  Speaker 2: because the way that you move was totally different from
• 22:10
  Speaker 2: anywhere else.
• 22:12
  Speaker 1: I think, you know, I just had like I like,
• 22:16
  Speaker 1: what I do? You know, It's like I've gotten offers
• 22:19
  Speaker 1: from everybody from everybody, gotten offers from everybody, you know.
• 22:25
  Speaker 1: And it was around a specific time around like twenty
• 22:28
  Speaker 1: twenty when people wanted a black face to be a
• 22:32
  Speaker 1: mascot for a brand that's not black owned, you know,
• 22:35
  Speaker 1: to be acceptable for the time being. You see twenty
• 22:37
  Speaker 1: twenty four, things are shifting back it's like I force
• 22:42
  Speaker 1: like I enjoy what I do. I have the freedom
• 22:45
  Speaker 1: to do what I want to do, say what I
• 22:48
  Speaker 1: want to say, you know, which is really important. Have
• 22:51
  Speaker 1: the freedom to choose, you know, like when I put
• 22:54
  Speaker 1: out a collection, how I put it out and with
• 22:57
  Speaker 1: who you know, and I couldn't imagine being able to
• 23:00
  Speaker 1: do that in this system. Is like, like I said,
• 23:02
  Speaker 1: I had to actively choose to leave the fashion industry
• 23:06
  Speaker 1: because I'm like, it's not it's not it's not what
• 23:11
  Speaker 1: this brand's about.
• 23:12
  Speaker 3: You know, why didn't you Why didn't you sell? Like
• 23:14
  Speaker 3: because I mean, I'm sure they will offering a lot
• 23:16
  Speaker 3: of money.
• 23:16
  Speaker 1: Again, No, it's like the deal that most designers get.
• 23:24
  Speaker 1: It's like you make a like small amount of whatever
• 23:28
  Speaker 1: your business is the first.
• 23:29
  Speaker 3: Off they sent you, if you remember.
• 23:31
  Speaker 1: They they who I'm like, you know first it's like
• 23:36
  Speaker 1: kind of like, you know, people want to produce a collection,
• 23:39
  Speaker 1: which I would love to produce, you know, and making
• 23:43
  Speaker 1: that sacrifice to be able to do runway shows and
• 23:45
  Speaker 1: fashion weeks and all these things. But do you get
• 23:48
  Speaker 1: to sell those clothes? No? You know, like do you
• 23:51
  Speaker 1: actually sell those clothes? No? And it's like that's why
• 23:54
  Speaker 1: most designers have just this little runway to be able
• 23:59
  Speaker 1: to make it or it or it's all over, you
• 24:01
  Speaker 1: know what I mean. And it's like season to season,
• 24:03
  Speaker 1: and it's like do I want to do that? And
• 24:05
  Speaker 1: go to Europe to do that where it's like I
• 24:07
  Speaker 1: could just get fired any second because you know, and yeah,
• 24:12
  Speaker 1: and it's like I enjoy what I do, you know
• 24:14
  Speaker 1: what I mean. So I've been trying to figure it
• 24:16
  Speaker 1: out independently, you know, and figure it out with my heart.
• 24:19
  Speaker 3: You know.
• 24:19
  Speaker 1: I've been doing this since I was fifteen, Like my
• 24:22
  Speaker 1: name is on it, you know what I mean. And
• 24:23
  Speaker 1: it's like, you know, I lived in Asia and I've
• 24:29
  Speaker 1: lived in Europe, and it's like it makes a lot
• 24:31
  Speaker 1: of sense here, you know what I mean. It's like
• 24:34
  Speaker 1: I'm home, you know.
• 24:36
  Speaker 3: Do you want to sell?
• 24:39
  Speaker 1: No, there's nothing I could sell and I'm not about
• 24:46
  Speaker 1: selling anything. It's like I own my own name. It's
• 24:49
  Speaker 1: like everybody in my company is like I have a
• 24:52
  Speaker 1: company with my best friends, you know that. Actually they've
• 24:55
  Speaker 1: been through all different kinds of you know, realms of
• 24:59
  Speaker 1: different fashion industry is sat worked with different brands and
• 25:02
  Speaker 1: designers and different things like that, and it's like who
• 25:05
  Speaker 1: owns their name. There's not a lot of people. And
• 25:10
  Speaker 1: it's like for me, that's like a big thing. It's
• 25:12
  Speaker 1: like if I didn't want to do this, you know,
• 25:15
  Speaker 1: I'd be okay.
• 25:16
  Speaker 3: You know.
• 25:16
  Speaker 1: It's like it's like, actually, you know, opening a store
• 25:19
  Speaker 1: in this industry, like doing all the things that I'm doing,
• 25:23
  Speaker 1: you know, to actively. It's not about money. You know,
• 25:27
  Speaker 1: like even the store that I'm opening is not about money.
• 25:29
  Speaker 1: You can come there and try on some ship and
• 25:31
  Speaker 1: take a picture in the New Age kind of way
• 25:34
  Speaker 1: and put the ship back.
• 25:35
  Speaker 3: Don't tell people that.
• 25:36
  Speaker 1: No, I'm gonna tell them that it's an interactive store.
• 25:40
  Speaker 3: I don't I don't want to buy different.
• 25:45
  Speaker 2: You see that all the window shops coming right.
• 25:52
  Speaker 1: I'm a window shopper too. I go through all of
• 25:55
  Speaker 1: the stores that try something on, look through it to
• 25:58
  Speaker 1: turn it inside and outside, and I'm like, do I
• 26:01
  Speaker 1: really want it? We'll see tomorrow. If I wake up
• 26:05
  Speaker 1: and think about it tomorrow, I'll text someone and be like, yo,
• 26:08
  Speaker 1: can you send me that ship? You know what I mean.
• 26:10
  Speaker 1: But it's like it's like it's more special when it's
• 26:13
  Speaker 1: like someone actually wants you to be in nothing. You
• 26:16
  Speaker 1: know what I mean, and I want people to be
• 26:18
  Speaker 1: in that thing. You know what I mean?
• 26:19
  Speaker 2: Gotcha, now, Beyonce, do you send to every piece of
• 26:22
  Speaker 2: clothing or bag y that you put out?
• 26:24
  Speaker 1: Beyonce? I heard she just like she does it herself.
• 26:29
  Speaker 1: She's the queen. I don't know. I haven't even ordered online.
• 26:32
  Speaker 1: I think she hits someone up and she has good
• 26:34
  Speaker 1: people working for her, so you know, like, yeah, I can't,
• 26:39
  Speaker 1: I can't. Like she works in mysterious ways. I'm like, yeah,
• 26:42
  Speaker 1: I didn't. I didn't even know he did that.
• 26:44
  Speaker 2: You know, so giddy you still get giddy and excited
• 26:46
  Speaker 2: anytime you see her wearing a bag.
• 26:48
  Speaker 1: I get giddy and excited when I see like everybody
• 26:51
  Speaker 1: wearing a bag, Like I get giddy and excited when
• 26:53
  Speaker 1: I see you wearing a sweatshirt. You know, it's like
• 26:56
  Speaker 1: I watch y'all show in the morning, like you guys
• 27:00
  Speaker 1: the voices of the morning.
• 27:02
  Speaker 3: My wife don't. By the way, I just want you
• 27:03
  Speaker 3: to know, definitely.
• 27:05
  Speaker 1: Well, November twenty third, you can come down to this
• 27:10
  Speaker 1: store and get another Broadway at Canal Street. We're bringing
• 27:15
  Speaker 1: downtown back. We can loiter, you can try some ship on.
• 27:23
  Speaker 3: Wait the game. Yeah, that's bringing the gift.
• 27:31
  Speaker 1: My beautiful sister will coming bearing, coming bearing, and you
• 27:36
  Speaker 1: know what I need to do.
• 27:37
  Speaker 3: Need I need a bigger devil? Did you make a
• 27:39
  Speaker 3: bigger devil?
• 27:40
  Speaker 4: Yeah?
• 27:41
  Speaker 1: Okay, like you have? Do you have the big one?
• 27:44
  Speaker 3: That's like I call it a one day like.
• 27:46
  Speaker 1: No, yeah, you got the big one?
• 27:50
  Speaker 5: Yes?
• 27:51
  Speaker 4: Sorry, thanks for having me, y'all.
• 27:54
  Speaker 3: Y'all right now we.
• 27:56
  Speaker 1: Got some good things. So, oh my god, this is
• 27:59
  Speaker 1: the new bag. It's this size.
• 28:00
  Speaker 4: It's the new size.
• 28:00
  Speaker 3: It's the new size.
• 28:01
  Speaker 1: It's not too big, it's not this one.
• 28:09
  Speaker 3: Medium.
• 28:11
  Speaker 1: Yeah, and it was available only only only at our
• 28:15
  Speaker 1: store for only a short media million, million, short amount
• 28:20
  Speaker 1: of time. So like you gotta get it. You can
• 28:25
  Speaker 1: only get it at the store. Maybe we'll put it online.
• 28:29
  Speaker 1: Do you think we should put it online? Yes, it's
• 28:32
  Speaker 1: the size everybody's been asking for.
• 28:36
  Speaker 4: Thank you so much.
• 28:37
  Speaker 1: You're so welcome and also envy. I got you a sweatshirt.
• 28:41
  Speaker 3: Thank you so much.
• 28:43
  Speaker 1: I see New York. I t C New York. You
• 28:47
  Speaker 1: see you can get the Canal Street look just like DJ.
• 28:50
  Speaker 3: And check out the back. Check out the back. Check
• 28:52
  Speaker 3: out the back. Check on the back. Tell us what
• 28:55
  Speaker 3: that says, tell us what that says? Eight seven seven six.
• 29:00
  Speaker 1: Yes, you can call the request the bag for those
• 29:03
  Speaker 1: of you at home that can't make it to the store.
• 29:06
  Speaker 1: November twenty third is the opening of the store. But
• 29:08
  Speaker 1: hopefully this store will be open forever and many years
• 29:11
  Speaker 1: to come. So don't all come the same day. Don't
• 29:15
  Speaker 1: you know you have a party. Don't all come the
• 29:19
  Speaker 1: same day unless you're with the ships and then let's
• 29:22
  Speaker 1: do it.
• 29:23
  Speaker 2: Now, tell us about that day. So you're doing a
• 29:25
  Speaker 2: grand opening, you're doing block opening, you're doing something for
• 29:28
  Speaker 2: people to perform.
• 29:29
  Speaker 1: Right, Oh my god, damn heavy oat.
• 29:37
  Speaker 3: Okay, just got all it.
• 29:39
  Speaker 1: Yeah, see you listen to DJ Envy, listen to the source.
• 29:44
  Speaker 1: The party and the opening is gonna be November twenty third.
• 29:49
  Speaker 1: If you want to come by and be a part
• 29:51
  Speaker 1: of Telfur TV on that day, please just stop by
• 29:55
  Speaker 1: and see us, or don't and come the next day
• 29:58
  Speaker 1: the twenty fourth, or the twenty fifth, or the twenty sixth,
• 30:01
  Speaker 1: or the twenty seventh, or the twenty eighth or the
• 30:04
  Speaker 1: twenty ninth or the thirtieth.
• 30:05
  Speaker 3: I don't think thirty second Chris.
• 30:12
  Speaker 1: Yeah, it's like I think we might be you know,
• 30:15
  Speaker 1: like I want to do really interesting things with this store.
• 30:18
  Speaker 1: It's not all about shopping. So sometimes we'll have a
• 30:21
  Speaker 1: TV show being taped there at the same time. Maybe
• 30:23
  Speaker 1: we'll be shooting a music video, maybe we'll be having
• 30:27
  Speaker 1: a drink, you know. But yeah, just want things to
• 30:30
  Speaker 1: work differently. And yeah, I'm excited. I'm happy, happy to
• 30:36
  Speaker 1: be here for breakfast.
• 30:38
  Speaker 3: My name Bushwick Burking came from where Where did that
• 30:41
  Speaker 3: come from?
• 30:41
  Speaker 1: Damn it came from the internet. I'm like, damn to
• 30:45
  Speaker 1: for our shopper, Like why everything got to be related
• 30:49
  Speaker 1: to a burker? Who's this woman?
• 30:51
  Speaker 3: Like why do y'all want that bag?
• 30:55
  Speaker 1: And I guess, like, you know, I can take the
• 30:57
  Speaker 1: esteem or whatever the street says it is. But you know,
• 31:01
  Speaker 1: tell fur shopper and lots more to come.
• 31:05
  Speaker 3: Yeah, we appreciate you joining us. November twenty third, Yes,
• 31:10
  Speaker 3: opening of the first.
• 31:12
  Speaker 2: Store Canal Street and Broadway, and make sure you head
• 31:15
  Speaker 2: out there.
• 31:16
  Speaker 3: There's gonna be all types of things giving away.
• 31:17
  Speaker 2: There's gonna be a lot of fun, it's gonna be performances,
• 31:20
  Speaker 2: and go out there and make sure you support and
• 31:22
  Speaker 2: purchase somebody. You know, your your fans and your supporters are.
• 31:25
  Speaker 2: They don't play about.
• 31:26
  Speaker 1: You, about y'all either. Don't play about y'all either. This
• 31:30
  Speaker 1: is your store. Please come and bless it, you know,
• 31:33
  Speaker 1: treat us well. Let's like, you know, let the city
• 31:37
  Speaker 1: be what they used to be.
• 31:38
  Speaker 2: You know, well, let's tell fall Clemens, we appreciate, we
• 31:41
  Speaker 2: appreciate all the gifts.
• 31:45
  Speaker 3: On tomorrow, just with the media, tell it's the Breakfast Club.
• 31:53
  Speaker 3: Good morning.
• 31:53
  Speaker 1: Wake that answer up in the morning. Breakfast Club