Latest / Founder Talk with Alex Sheridan
Why Traditional Marketing Strategies Are Failing & How Founders Can Break Through in 2024
In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what’s broken in traditional marketing and what needs to change to succeed in today’s landscape.
We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy…
The skinny
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