Latest / Outspoken the Podcast / Em Davies' Filthy White Couch, KIC's Divisive TikTok Strategy, Olivia Mather's Bengal Returns & Taylor Swift Puts on a Show for her London Boys

Transcript

Em Davies' Filthy White Couch, KIC's Divisive TikTok Strategy, Olivia Mather's Bengal Returns & Taylor Swift Puts on a Show for her London Boys · Outspoken the Podcast

• 0:02
  Speaker 1: Hello and welcome to Outspoken. It's your dose of the
• 0:05
  Speaker 1: hottest influencer and pop culture news twice a week. I'm
• 0:09
  Speaker 1: Amy Torber and coming up on today's show, M. Davies'
• 0:13
  Speaker 1: filthy white couch. Taylor Swift puts on a show for
• 0:17
  Speaker 1: her London boys. Olivia Mathis is reunited with her Bengal
• 0:21
  Speaker 1: cat and Keep It Cleaners' divisive TikTok strategy. But first, officially, Sophie,
• 0:27
  Speaker 1: we are very excited aunties We have been holding on
• 0:31
  Speaker 1: to the news that Kate gave birth for a week.
• 0:33
  Speaker 1: It was extremely hard to record this podcast without spilling
• 0:38
  Speaker 1: the tea. I feel like some listeners could have picked
• 0:41
  Speaker 1: up on a few things we said last week. I
• 0:43
  Speaker 1: don't know. I feel like there were a few comments
• 0:44
  Speaker 1: about babies, like we had some sort of knowledge. Well,
• 0:46
  Speaker 1: more knowledge than you had the other week when you
• 0:48
  Speaker 1: didn't realise that babies drunk milk. Yes, it's been an
• 0:52
  Speaker 1: eye-opening experience. I have learned a lot so far. But yes,
• 0:55
  Speaker 1: Kate decided on the name Jack Edward. And I don't
• 0:59
  Speaker 1: think that podcast listeners will be surprised by that because
• 1:03
  Speaker 1: she is one for a traditional name. Yeah. So first
• 1:06
  Speaker 1: name Jack, middle name Edward, last name Turner. He does
• 1:09
  Speaker 1: have the initials Jet, which is pretty cool. That is
• 1:12
  Speaker 1: literally why her husband agreed to the name because he's like,
• 1:15
  Speaker 1: what cool initials. Imagine if he's a fantastic basketball player
• 1:20
  Speaker 1: and he's speedy across the court with the nickname jet
• 1:23
  Speaker 1: well we want to allow kate to actually fill listeners
• 1:26
  Speaker 1: in on the blow by blow probably in one of
• 1:28
  Speaker 1: our subscriber episodes potentially on wednesday if she feels up
• 1:32
  Speaker 1: to it but i feel like we need to fill
• 1:34
  Speaker 1: listeners in from our point of view because yeah she's
• 1:37
  Speaker 1: taken like a duck to water to motherhood She is
• 1:40
  Speaker 1: loving it. I said to her, oh, is it as
• 1:42
  Speaker 1: bad as everyone makes it out to be? And I mean,
• 1:44
  Speaker 1: putting into perspective, it is week one. A lot of
• 1:47
  Speaker 1: people say it takes two weeks for the child to
• 1:49
  Speaker 1: actually wake up and be aware of where they are.
• 1:51
  Speaker 1: But she said that she's loving it so far and
• 1:55
  Speaker 1: she's just loving getting to know her baby individually. He is,
• 1:58
  Speaker 1: I know we're biased. He is the most gorgeous baby
• 2:00
  Speaker 1: I have ever seen. Oh, he's so cute. He is adorable. Well,
• 2:04
  Speaker 1: everyone says that when you're a first time mom or dad,
• 2:07
  Speaker 1: when you see the child, you just instantly fall in
• 2:10
  Speaker 1: love with the baby. And I wondered what it would
• 2:12
  Speaker 1: be like for you and I being aunties and not
• 2:15
  Speaker 1: officially the mother, but as soon as I, well, as
• 2:18
  Speaker 1: in Kate keeps saying that genetically we're actually very close
• 2:21
  Speaker 1: to Jack, but When I walked in and I saw
• 2:23
  Speaker 1: him lying there, I just felt this instant surge of love.
• 2:29
  Speaker 1: My heart felt like it burst when I saw him.
• 2:32
  Speaker 1: He's just adorable. I was a little bit worried about
• 2:35
  Speaker 1: how Kate's Golden Retrievers would take to Jack. And it's
• 2:38
  Speaker 1: so funny. The other night we were over there and
• 2:41
  Speaker 1: Kate and Rhys were changing Jack and he started to cry.
• 2:44
  Speaker 1: And the look on the dog's faces, like they were shocked.
• 2:48
  Speaker 1: Your husband, Brandon, his face was even more shocked seeing
• 2:52
  Speaker 1: one Jack being changed and like the poo explosion and
• 2:55
  Speaker 1: then seeing him cry. It was actually so funny. I've
• 2:58
  Speaker 1: got a video of it. I almost wanted to put
• 2:59
  Speaker 1: it on TikTok and entitle it when two sets of
• 3:02
  Speaker 1: dinks see the reality of having a baby. Well, that's
• 3:06
  Speaker 1: because Jack is so placid and quiet. He's just this
• 3:10
  Speaker 1: perfect baby. He's happy to be passed from person to
• 3:14
  Speaker 1: person like He's so quiet. So it was the first
• 3:17
  Speaker 1: time that we saw him really cry. It's quite funny
• 3:20
  Speaker 1: because Kate did have a cesarean, so we all knew
• 3:23
  Speaker 1: when she was going to give birth. So literally there
• 3:26
  Speaker 1: were like 11 people in the waiting room for Kate.
• 3:31
  Speaker 1: You could tell it was the first baby. Yeah, I
• 3:32
  Speaker 1: think a lot of the nurses there were sort of like,
• 3:35
  Speaker 1: what the hell is going on? Because we consequently found
• 3:38
  Speaker 1: out that not many people do this. So we were
• 3:41
  Speaker 1: waiting for her to be wheeled out from– into the
• 3:44
  Speaker 1: recovery area. Well, we weren't waiting. We didn't know. They
• 3:46
  Speaker 1: just told us to wait in this area and then
• 3:48
  Speaker 1: we cottoned on quite quickly that they were wheeling out
• 3:50
  Speaker 1: a lot of the people who had had caesareans. So
• 3:54
  Speaker 1: we managed to be in the right spot at the
• 3:56
  Speaker 1: right time when they were wheeling Kate and Jack and
• 3:59
  Speaker 1: Rhys back through for observations. And, oh, my God, it
• 4:02
  Speaker 1: was the cutest thing I've ever seen. He was just
• 4:04
  Speaker 1: propped up on her, just gave us the funniest expression.
• 4:08
  Speaker 1: And poor Kate, though. She'd just come out of surgery. Like,
• 4:11
  Speaker 1: what the fuck is going on? Why are all of
• 4:13
  Speaker 1: these people– looking at me it was like she was
• 4:15
  Speaker 1: some celebrity who had been wheeled through she wouldn't have
• 4:18
  Speaker 1: expected any less like she knew how excited all of
• 4:20
  Speaker 1: the families were this is the first grandchild for both
• 4:23
  Speaker 1: reese's side and also her side so i think he's
• 4:26
  Speaker 1: going to be a very spoiled little boy let us
• 4:28
  Speaker 1: know if you do want to hear her on an
• 4:31
  Speaker 1: episode of the subs because i think that she's really
• 4:34
  Speaker 1: keen to tell her birth story maybe we'll put up
• 4:37
  Speaker 1: a question box that people can send in what they
• 4:40
  Speaker 1: want to know Here we go. Pivot. Pivot. Pivot. Perth
• 4:45
  Speaker 1: influencer Em Davies has set tongues wagging after listing her
• 4:48
  Speaker 1: filthy couch on Facebook Marketplace for $ 900. Super sleuths uncovered
• 4:54
  Speaker 1: the ad, which pictured a white linen sofa covered with
• 4:57
  Speaker 1: black stains. Now, so some followers were shocked by the
• 5:01
  Speaker 1: state of the couch. Look. The couch wasn't looking its best,
• 5:05
  Speaker 1: but Em was very honest in the ad about it.
• 5:07
  Speaker 1: She didn't try to conceal the marks. She did have
• 5:10
  Speaker 1: them on full display. In the description, she explained that
• 5:13
  Speaker 1: the marks would come out with professional cleaning. She is
• 5:17
  Speaker 1: just months away from giving birth, so you'd assume that
• 5:19
  Speaker 1: she's getting rid of this couch because she wants something
• 5:22
  Speaker 1: that's a bit more kid-friendly. And this couch is already
• 5:25
  Speaker 1: in a state after adults sitting on it. I can't
• 5:28
  Speaker 1: imagine what it would look like after a kid got
• 5:30
  Speaker 1: its sticky fingers or vomit all over it. When I
• 5:33
  Speaker 1: was looking for a new couch, my husband was like, no,
• 5:35
  Speaker 1: we can't get white. It's just going to get ruined.
• 5:38
  Speaker 1: And I'm always like, no, no, it will look fine.
• 5:41
  Speaker 1: But I think this is the reality of actually having
• 5:43
  Speaker 1: a white couch. Well, my husband and I have a
• 5:46
  Speaker 1: white couch, but it sort of has flecks of that
• 5:48
  Speaker 1: sandy color in it as well. But we just put
• 5:52
  Speaker 1: blankets over the top of it when we sit down
• 5:54
  Speaker 1: so that our dog doesn't get footprints on there, which
• 5:56
  Speaker 1: I suppose defeats the purpose of having a white couch,
• 5:59
  Speaker 1: but they just look so much chicer than gray couches. Yeah,
• 6:02
  Speaker 1: but this one is not looking very chic at the moment.
• 6:04
  Speaker 1: Do you think anyone will actually buy this? I mean,
• 6:07
  Speaker 1: could it be that there's an M Davies follower out
• 6:10
  Speaker 1: there that wants the grimy couch? I don't think she's
• 6:13
  Speaker 1: that well enough known to have fans want to purchase
• 6:17
  Speaker 1: this couch just because it belonged to her. I'm guessing
• 6:20
  Speaker 1: that because she's pregnant, she probably couldn't be bothered to
• 6:23
  Speaker 1: go and get it cleaned herself to just try and
• 6:25
  Speaker 1: get a couple of extra hundred dollars on Facebook Marketplace.
• 6:28
  Speaker 1: $ 900 though for a secondhand couch is very expensive. It's
• 6:33
  Speaker 1: the same with everything at the moment. Everything is costing
• 6:36
  Speaker 1: a fortune. Yeah, but not on Facebook Marketplace. I have
• 6:39
  Speaker 1: noticed I have been looking for secondhand furniture for my
• 6:42
  Speaker 1: mother-in-law to do up because she's amazing at upcycling furniture.
• 6:46
  Speaker 1: And it is ridiculous how much people are wanting at
• 6:49
  Speaker 1: the moment. At least Emma's being honest though, because I
• 6:52
  Speaker 1: remember a few years ago, Sarah's day got heavily criticized
• 6:56
  Speaker 1: when she advertised a rug, which retailed for $ 849. So
• 7:01
  Speaker 1: she posted the item to her Instagram account and described
• 7:04
  Speaker 1: it as being basically brand new. And this was despite
• 7:07
  Speaker 1: the fact that most of her followers knew she had
• 7:09
  Speaker 1: had it for three years. Yeah. And she said it
• 7:12
  Speaker 1: had only briefly been used in her son's Fox's bedroom.
• 7:16
  Speaker 1: It was quite funny at the time because the media
• 7:18
  Speaker 1: called Sarah a cheapskate influencer and questioned why someone worth
• 7:22
  Speaker 1: millions of dollars was trying to get as much as
• 7:25
  Speaker 1: she could for a secondhand rug. So I do think
• 7:28
  Speaker 1: that Em did the right thing in pointing out the
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  Speaker 1: marks on this couch and also having those marks front
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  Speaker 1: and centre in the photo. Meow. Meow. Doody. Meow. Doody.
• 7:41
  Speaker 1: Gold Coast influencer Olivia Mathis has been reunited with her
• 7:45
  Speaker 1: Bengal cat more than two months after it mysteriously disappeared. Sophie,
• 7:50
  Speaker 1: can you bring listeners up to speed? Well, back in May,
• 7:53
  Speaker 1: Olivia issued a desperate plea to anyone with information about
• 7:57
  Speaker 1: her Bengal cat, Hawkey, who she said had been stolen.
• 8:01
  Speaker 1: Olivia believed that her neighbours had something to do with
• 8:03
  Speaker 1: the disappearance because they were the first ones to raise
• 8:07
  Speaker 1: the alarm. They told her that Hawkey had been dropped
• 8:10
  Speaker 1: at the pound. So her neighbor's dad allegedly found Hawkey
• 8:14
  Speaker 1: wandering and decided to drop the pedigree cat at the pound,
• 8:17
  Speaker 1: which doesn't make any sense. It was all very odd
• 8:20
  Speaker 1: at the time, wasn't it? It was very suspicious. Now,
• 8:24
  Speaker 1: Olivia and her mom rushed down to the pound to
• 8:26
  Speaker 1: be told that no Bengal cat had ever been there.
• 8:29
  Speaker 1: And this led Olivia to confront her neighbors via text.
• 8:33
  Speaker 1: And this is where their story suddenly changed because the
• 8:36
  Speaker 1: neighbor alleged that her dad actually went to get the
• 8:39
  Speaker 1: cat out of the car. and it freaked out and escaped.
• 8:42
  Speaker 1: I think what made the disappearance so suspicious was the
• 8:46
  Speaker 1: fact that this is a purebred Bengal cat that went missing,
• 8:49
  Speaker 1: and they are in such high demand at the moment
• 8:51
  Speaker 1: and can fetch upwards of $ 2, 000. This was a story
• 8:55
  Speaker 1: that really scared a lot of pet owners because the
• 8:57
  Speaker 1: thought that someone could steal your cat and essentially get
• 9:00
  Speaker 1: away with it is terrifying. Now, Olivia ended up offering
• 9:03
  Speaker 1: a cash reward for anyone with verified information about the cat,
• 9:08
  Speaker 1: and she also enlisted a private investigator. Now, on Friday,
• 9:12
  Speaker 1: Olivia shared the heartwarming news that Hawkey was finally home.
• 9:17
  Speaker 1: She wrote, She's home. After two helpless months, a beautiful
• 9:20
  Speaker 1: couple not far from home posted about a Bengal cat
• 9:24
  Speaker 1: visiting frequently. The photo was undeniably Hawkey. We hit the
• 9:28
  Speaker 1: ground running over the last three days, walking the streets,
• 9:31
  Speaker 1: staking out the houses, clinging to new hope. Tonight, she
• 9:35
  Speaker 1: followed our voices and ran back to me. Turns out
• 9:38
  Speaker 1: the lady that spotted her was our kindy teacher and
• 9:40
  Speaker 1: the kind of soul you could imagine. A heartwarming coincidence
• 9:44
  Speaker 1: that made the reunion so much more surreal. She then
• 9:47
  Speaker 1: shared a video of Hawkey running into her arms and
• 9:50
  Speaker 1: crying out for her. This was really heartwarming because Hawkey
• 9:55
  Speaker 1: has been weighing heavily on my mind. I am a
• 9:57
  Speaker 1: cat lover and I just thought, wow, there's no way
• 10:00
  Speaker 1: way that she's getting this cat back. So what do
• 10:02
  Speaker 1: you think actually happened? Do you think that the neighbours,
• 10:05
  Speaker 1: if they did actually take the cat, they've just let
• 10:07
  Speaker 1: him loose? Yeah, it did lead to a lot of
• 10:09
  Speaker 1: questions as to whether Hawkey was taken by the neighbours
• 10:12
  Speaker 1: and then dumped nearby or did the cat run away?
• 10:15
  Speaker 1: There is no cold hard evidence to actually suggest Hawkey
• 10:19
  Speaker 1: the neighbours did anything apart from the bizarre text messages
• 10:23
  Speaker 1: that Olivia was showing. I just want to preface that
• 10:26
  Speaker 1: we don't actually have evidence to say that they stole Hawkey.
• 10:29
  Speaker 1: Olivia hasn't shed any more light on what she thinks happened,
• 10:35
  Speaker 1: but Bengals are known for having a bit of a
• 10:37
  Speaker 1: wild side to them. They are quite different to your
• 10:39
  Speaker 1: average cat. So once a Bengal gets a taste of
• 10:42
  Speaker 1: the outdoors, they are known for roaming. So it is
• 10:45
  Speaker 1: unclear what has happened. He hasn't roamed for two months
• 10:48
  Speaker 1: and not come home, especially because he ran into her arms.
• 10:52
  Speaker 1: There's obviously something that's happened. And I think that Olivia
• 10:57
  Speaker 1: doesn't want to say anymore. She's got her cat back.
• 11:00
  Speaker 1: She doesn't want to create any further fuss. And that's,
• 11:02
  Speaker 1: I suppose, the best outcome that could have happened. Don't
• 11:05
  Speaker 1: worry about it. At Kik, we've got over 110 Pilates classes.
• 11:09
  Speaker 1: Kik's TikTok strategy has been a hot topic of conversation
• 11:13
  Speaker 1: in our Facebook community. While some have praised the fitness
• 11:16
  Speaker 1: app founded by Steph Clare-Smith and Laura Henshaw for producing
• 11:20
  Speaker 1: engaging content aimed at Gen Zers, others have labelled the
• 11:23
  Speaker 1: strategy as a train wreck and the videos as cringe.
• 11:27
  Speaker 1: So for those who don't follow Kik's TikTok account, so
• 11:30
  Speaker 1: what kind of videos are they posting? Look, I'm not
• 11:33
  Speaker 1: a Gen Z-er, so maybe this isn't aimed at me,
• 11:35
  Speaker 1: but they're posting a lot of those trending sound videos
• 11:39
  Speaker 1: where they and their work colleagues mime to a whole
• 11:41
  Speaker 1: bunch of cringy sounds. And then they're doing a lot
• 11:44
  Speaker 1: of those transitional videos. And It's just really finding a
• 11:48
  Speaker 1: trend and then copying it or redoing the trend. They're
• 11:52
  Speaker 1: not really videos that are specific to them. It's clear
• 11:55
  Speaker 1: that they're wanting to garner as many views and new
• 11:58
  Speaker 1: eyeballs as they can. Yeah. They're jumping on a lot
• 12:00
  Speaker 1: of trends and some people have said it's cringe. Do
• 12:03
  Speaker 1: you think it's cringe? The general vibe I get from
• 12:05
  Speaker 1: these videos are that it's millennials who are trying to
• 12:08
  Speaker 1: fit in with Gen Zers and They're trying to jump
• 12:11
  Speaker 1: on board these viral trends, but I actually think a
• 12:13
  Speaker 1: lot of Gen Zers would roll their eyes at these videos. Yeah,
• 12:16
  Speaker 1: but a lot of their marketing team are Gen Zers
• 12:18
  Speaker 1: and that's where the ideas are coming from. I actually
• 12:21
  Speaker 1: think they're doing a good job. They're obviously trying to
• 12:23
  Speaker 1: target that market. Yeah, but are they ostracizing their other audience?
• 12:28
  Speaker 1: Because I did read in our Facebook community that some
• 12:31
  Speaker 1: people are, is it rage viewing these videos and that
• 12:35
  Speaker 1: they're They're saying that they're rage baiting by sharing videos.
• 12:38
  Speaker 1: Rage baiting, sorry. And it's probably leading some people to
• 12:41
  Speaker 1: unfollow the account. Steph and Laura have said in previous
• 12:44
  Speaker 1: interviews that 90% of their app downloads are from organic
• 12:48
  Speaker 1: channels while their competitors rely heavily on paid marketing. I mean,
• 12:52
  Speaker 1: that's not particularly surprising considering that Steph Clare-Smith has over
• 12:55
  Speaker 1: 1 million followers. Yeah. It's interesting to see if that
• 12:58
  Speaker 1: is coming from their own accounts or whether that is
• 13:01
  Speaker 1: coming from Kik social media channels. Yeah, well, I mean,
• 13:04
  Speaker 1: if you look at Steph and Laura's followers, the majority
• 13:07
  Speaker 1: would be millennials. So it's clear they're trying to push
• 13:09
  Speaker 1: for this new wave of Kik subscribers with this style
• 13:12
  Speaker 1: of content. My fear, though, is what these kind of
• 13:15
  Speaker 1: videos do for overall branding. So while I can see
• 13:18
  Speaker 1: they're trying to appeal to the Gen Z-ers, It does
• 13:21
  Speaker 1: come across like they're chasing trends just to get quick
• 13:24
  Speaker 1: likes and views. And you don't get a real sense
• 13:26
  Speaker 1: of Laura and Steph's personalities, which I think is a
• 13:29
  Speaker 1: huge selling point for them. It's a hard one because
• 13:32
  Speaker 1: as a publicist, we do give advice on social media.
• 13:35
  Speaker 1: And I have said to my clients in the past
• 13:37
  Speaker 1: that you have to have a completely different content strategy
• 13:39
  Speaker 1: for TikTok as you have to do for Instagram or Facebook. However,
• 13:45
  Speaker 1: in this case, I don't think that these videos are
• 13:48
  Speaker 1: meeting up with their overall audience. brand messaging and brand voice.
• 13:53
  Speaker 1: I actually think it's doing them more damage than good
• 13:56
  Speaker 1: because as we touched on, they think that people think
• 13:59
  Speaker 1: there's a lot of rage baiting going on, which will
• 14:01
  Speaker 1: lead people to unfollow. And I understand that you're wanting
• 14:05
  Speaker 1: to reach out to a new demographic, but I actually
• 14:08
  Speaker 1: don't think that these videos are successful in doing that
• 14:11
  Speaker 1: because I also think Gen Zers are probably getting the
• 14:13
  Speaker 1: ick from them. See, I disagree with you because I
• 14:16
  Speaker 1: think if you look at a lot of their new strategies,
• 14:18
  Speaker 1: for instance, TikTok and even their podcast, come down to
• 14:22
  Speaker 1: the fact that Kik has set its sights on expanding globally.
• 14:25
  Speaker 1: So they currently have a lot of eyeballs on what
• 14:28
  Speaker 1: they're doing. And there would be a lot of interest
• 14:30
  Speaker 1: in how many followers they have on TikTok, how many
• 14:33
  Speaker 1: podcast subscribers they have. So I don't think they really
• 14:36
  Speaker 1: care how they're getting people to listen to them, whether
• 14:39
  Speaker 1: it be on TikTok or on their podcast. I mean,
• 14:41
  Speaker 1: they've copped flack in the past before for sharing way
• 14:44
  Speaker 1: too much information on their podcast, but it's clearly working
• 14:48
  Speaker 1: for them because Laura spoke to the Financial Review last
• 14:51
  Speaker 1: year about how they were testing the UK market for
• 14:54
  Speaker 1: capital raising. And she was open about how she and
• 14:57
  Speaker 1: Steph had traveled to the UK to get a better
• 14:59
  Speaker 1: feel for the market. And interestingly, she said that their podcast,
• 15:03
  Speaker 1: The Kick Pod, had played a major role in their
• 15:06
  Speaker 1: UK expansion plans. So she said the plan was to
• 15:09
  Speaker 1: grow their UK listenership substantially. And they were able to
• 15:13
  Speaker 1: do this by interviewing well-known UK identities who then shared
• 15:17
  Speaker 1: to their followers that they were on the podcast. And
• 15:19
  Speaker 1: in February, they reported that their subscriptions on their kick
• 15:24
  Speaker 1: app had gone up by 19%. So this incidental marketing
• 15:28
  Speaker 1: through the kick pod has actually resulted in greater revenue
• 15:32
  Speaker 1: numbers for them on their app. One thing I think
• 15:35
  Speaker 1: they do do very well is the small reels and
• 15:38
  Speaker 1: TikToks that they produce from clips of the podcast, because
• 15:41
  Speaker 1: they're edited in such a way that you're left wanting
• 15:44
  Speaker 1: to find out more and you're intrigued by the statement
• 15:48
  Speaker 1: or question that they've put out there. So I actually
• 15:50
  Speaker 1: think that sort of content is great for their brand,
• 15:54
  Speaker 1: great for their key messaging, And it positions Steph and
• 15:57
  Speaker 1: Laura as fun business women, not necessarily these cringe influencers
• 16:05
  Speaker 1: who are jumping on every trend. I think it's about
• 16:07
  Speaker 1: having a mix of videos. So they can have some
• 16:10
  Speaker 1: of these cringe Gen Z aimed videos, but they need
• 16:12
  Speaker 1: to mix it, as you said, with other kinds of content.
• 16:15
  Speaker 1: I mean, a lot of their business is revolved around food.
• 16:18
  Speaker 1: They share a lot of recipes. They sell a lot
• 16:20
  Speaker 1: of food in supermarkets. I would be pushing for some
• 16:23
  Speaker 1: more recipe videos. They're huge on TikTok at the moment.
• 16:27
  Speaker 1: I think what's evident is that Steph and Laura are
• 16:30
  Speaker 1: smart and they know that they were able to launch
• 16:32
  Speaker 1: Kik back in 2015 because of how popular they both
• 16:36
  Speaker 1: were on social media. So obviously TikTok is incredibly important
• 16:40
  Speaker 1: to them and they will be looking at their numbers
• 16:42
  Speaker 1: very closely. I also wonder whether they're gearing up to
• 16:46
  Speaker 1: sell Kik because it sounds like Steph and Laura are
• 16:49
  Speaker 1: making a conscious effort to step back from being 100%
• 16:53
  Speaker 1: front-facing when it comes to the Kik app. So even
• 16:57
  Speaker 1: in some of Kik's TikTok videos, you'll see staff members
• 17:00
  Speaker 1: who are the focus. And Steph told Forbes magazine in
• 17:03
  Speaker 1: March this year that they are now only in about 25%
• 17:06
  Speaker 1: of Kik's current content on the app, and it has
• 17:09
  Speaker 1: not affected the completion of workouts or engagement. I know
• 17:13
  Speaker 1: when Kayla was gearing up to sell the Sweat app,
• 17:16
  Speaker 1: which she did subsequently buy back, there was a big
• 17:19
  Speaker 1: push to bring in other trainers to make it more
• 17:21
  Speaker 1: appealing to potential buyers. I know there is a view
• 17:25
  Speaker 1: that it's risky to buy a business that relies so
• 17:27
  Speaker 1: heavily on the sole branding of the founders. We saw
• 17:30
  Speaker 1: Sam Wood sell his app for $ 71 million a few
• 17:34
  Speaker 1: years ago. So there would be huge demand for an
• 17:37
  Speaker 1: app like Kick. Yeah, well, Laura told the Financial Review
• 17:40
  Speaker 1: in January of 2023 that that they know in order
• 17:43
  Speaker 1: to build a sustainable business that could scale globally, they
• 17:46
  Speaker 1: need to diversify the product away from them. So it's
• 17:49
  Speaker 1: going to be very interesting to see what the future
• 17:52
  Speaker 1: holds for Kik over the next couple of years. He
• 17:54
  Speaker 1: kind of pointed to Prince William and said something like,
• 17:58
  Speaker 1: I hear you like to do this at karaoke night,
• 18:00
  Speaker 1: karaoke boy. Taylor Swift has stunned fans on the London
• 18:04
  Speaker 1: leg of her era's tour with a surprise performance by
• 18:07
  Speaker 1: her NFL star boyfriend, Travis Kelsey. Swifties are dubbing the
• 18:12
  Speaker 1: singer the Queen of Revenge with the move taking place
• 18:15
  Speaker 1: on her ex's home soil. This moment caught so many
• 18:19
  Speaker 1: Swifties off guard. No one was expecting Travis to make
• 18:22
  Speaker 1: an appearance on stage, and he has been known to
• 18:25
  Speaker 1: take on the role of the supportive boyfriend being heavily
• 18:28
  Speaker 1: praised for singing and dancing in the crowd, which is
• 18:31
  Speaker 1: in direct contrast to her ex, Jo Olwen, who rarely
• 18:35
  Speaker 1: came to any of her shows and kept a very
• 18:37
  Speaker 1: low profile. However, I don't think that anyone was prepared
• 18:41
  Speaker 1: to have him appear on stage dressed in a top
• 18:44
  Speaker 1: hat and tails as a backup dancer. It just didn't
• 18:47
  Speaker 1: seem real. I saw it. Kate forwarded it to me
• 18:50
  Speaker 1: because she has been up in the early hours of
• 18:52
  Speaker 1: the morning feeding little baby Jack. And I was like,
• 18:55
  Speaker 1: my jaw just hit the floor when I opened it.
• 18:57
  Speaker 1: I was like, no way. For those who haven't seen
• 19:00
  Speaker 1: the clip, Travis joins Taylor on stage for the transition
• 19:04
  Speaker 1: into her new hit song, I Can Do It With
• 19:06
  Speaker 1: A Broken Heart. And this song is all about her
• 19:09
  Speaker 1: being heartbroken whilst on tour. So this was after her
• 19:13
  Speaker 1: situation ship, Matt Healy, just ghosted her. And the song
• 19:18
  Speaker 1: coincidentally follows the smallest man who ever lived, which is
• 19:21
  Speaker 1: also about Matt Healy. By the end of the song,
• 19:24
  Speaker 1: Taylor has collapsed on the floor and her backup dancers
• 19:27
  Speaker 1: have to scoop her up and carry her onto a couch.
• 19:30
  Speaker 1: And they prop her up like a puppet to get
• 19:32
  Speaker 1: her changed into her next outfit. And she looks really terrified.
• 19:36
  Speaker 1: while they have to encourage her to go on stage.
• 19:39
  Speaker 1: So basically, Travis took on the role of one of
• 19:42
  Speaker 1: these backup dancers. And it's so symbolic to have Travis
• 19:45
  Speaker 1: there because many fans say that he brought her back
• 19:49
  Speaker 1: to life and helped her. mend her broken heart. I
• 19:51
  Speaker 1: saw a meme on Instagram and it was one of
• 19:53
  Speaker 1: those ones how it started and how it's going now
• 19:56
  Speaker 1: and it was comparing the fact that Travis, less than
• 19:59
  Speaker 1: a year ago, was making friendship bracelets to go to
• 20:01
  Speaker 1: Taylor Swift's concert. And now he's literally performing in one
• 20:05
  Speaker 1: of her biggest songs. And he has songs written about him. Yeah.
• 20:08
  Speaker 1: It's just crazy. Many fans actually thought that he was
• 20:11
  Speaker 1: going up on stage to propose to her. Sadly, this
• 20:15
  Speaker 1: didn't happen. But many are thinking that this kind of
• 20:18
  Speaker 1: stunt means that a proposal isn't far away. Because, I mean,
• 20:22
  Speaker 1: this is soulmate sort of shit. Like, you don't just
• 20:25
  Speaker 1: bring up some guy you're casually dating. and put him
• 20:28
  Speaker 1: on stage for the rest of the world to see.
• 20:31
  Speaker 1: I think that an engagement is happening. Maybe it'll happen
• 20:34
  Speaker 1: on their one-year anniversary, which is fast approaching. I don't
• 20:37
  Speaker 1: think Travis is ever going to propose in public or
• 20:39
  Speaker 1: on stage. It would be a private affair. But it's
• 20:43
  Speaker 1: a huge move, as you said, for Taylor to have
• 20:45
  Speaker 1: Travis come up on stage. We haven't seen something like
• 20:48
  Speaker 1: this before with any of her other past boyfriends. What
• 20:51
  Speaker 1: I really love about this stunt is that it cements
• 20:54
  Speaker 1: that Taylor is the queen of revenge. Even though she
• 20:57
  Speaker 1: is so famous and so popular, she's petty like the
• 21:01
  Speaker 1: rest of us because she has such a long history
• 21:03
  Speaker 1: with London. The city has been a huge part of
• 21:05
  Speaker 1: her life. Not only has she lived there and recorded
• 21:08
  Speaker 1: music there, but she's had several serious relationships with London boys.
• 21:12
  Speaker 1: So That's been Harry Styles, Tom Hiddleston, Joe Olwen and
• 21:16
  Speaker 1: also Matt Healy. So it's quite clear that she loves
• 21:18
  Speaker 1: an English accent. She loves the London boy. Yes, that
• 21:21
  Speaker 1: song that we probably will never, ever hear live again.
• 21:24
  Speaker 1: On her most recent album, she had a song seemingly
• 21:28
  Speaker 1: saying goodbye to London. But to me, it seems like
• 21:31
  Speaker 1: she is trying to reclaim this city and make new
• 21:34
  Speaker 1: memories there with Travis. And what a master move is
• 21:38
  Speaker 1: it to break up with Joe Olwen and Then the
• 21:41
  Speaker 1: next time you're in London, you bring your new golden
• 21:43
  Speaker 1: retriever boyfriend that everyone's obsessed with up on stage to
• 21:47
  Speaker 1: prove that you can be Taylor Swift's boyfriend and proudly
• 21:51
  Speaker 1: support her. It might also have something to do with
• 21:53
  Speaker 1: the fact that Joe Olwen was recently interviewed by the
• 21:57
  Speaker 1: Sunday Times and it was the first time he's actually
• 21:59
  Speaker 1: spoken out since his breakup with Taylor Swift. He didn't
• 22:03
  Speaker 1: say anything too juicy, but some people have been reading
• 22:07
  Speaker 1: into the timelines he discussed and Yeah, because people were
• 22:10
  Speaker 1: reading into it that the breakup happened only a week
• 22:15
  Speaker 1: before it was made public. So that was around June
• 22:18
  Speaker 1: or July last year. And Taylor's people were kind of
• 22:22
  Speaker 1: trying to put it out there saying that the breakup
• 22:24
  Speaker 1: happened months before in February. Yeah, so there's some rumors
• 22:27
  Speaker 1: going around and people are saying, well, maybe there was
• 22:29
  Speaker 1: potentially a crossover with Matt Healy. We don't know. All
• 22:33
  Speaker 1: I know is whatever Taylor says, I'm taking that on
• 22:37
  Speaker 1: face value. Yeah. Well, also, whilst in London, Taylor has
• 22:41
  Speaker 1: gone Instagram official with Travis. I mean, everyone knows that
• 22:45
  Speaker 1: they're official and that they're together, but this is the
• 22:48
  Speaker 1: first time she has posted about him. And also the
• 22:52
  Speaker 1: first time that she's posted about a boyfriend in quite
• 22:54
  Speaker 1: some time. I think the last boyfriend she posted about
• 22:57
  Speaker 1: was Calvin Harris. What did she post? Well, this isn't
• 23:00
  Speaker 1: your regular hard launch because it included none other than
• 23:04
  Speaker 1: two future kings of England and a princess. So- Prince
• 23:08
  Speaker 1: William celebrated his 42nd birthday by bringing Charlotte and George
• 23:13
  Speaker 1: to the opening night of Taylor's era's tour. So it
• 23:17
  Speaker 1: is quite clear that the royal family are big fans
• 23:19
  Speaker 1: of Taylor Swift because on their official ex account, they
• 23:22
  Speaker 1: posted a video of the British army performing a rendition
• 23:26
  Speaker 1: of Taylor Swift's Shake It Off during the changing of
• 23:29
  Speaker 1: guards at Buckingham Palace. Let's throw to a clip. MUSIC
• 23:39
  Speaker 1: They captioned the post, can't stop, won't stop grooving. This
• 23:43
  Speaker 1: is iconic from their social media team. Yeah, their social
• 23:46
  Speaker 1: media team does a really good job. I've often thought,
• 23:48
  Speaker 1: what must it be like to be their videographer? It'd
• 23:51
  Speaker 1: be a pretty cool gig. Not so surprisingly, Prince William
• 23:54
  Speaker 1: and the kids didn't sit in the VIP tent. They
• 23:57
  Speaker 1: had their own private box. But the VIP tent has
• 24:00
  Speaker 1: seen some action over the past few days, with Sir
• 24:03
  Speaker 1: Paul McCartney being spotted in there, as well as Tom Cruise,
• 24:07
  Speaker 1: Ashton Kutcher, Mila Kunis and Hugh Grant. Yeah, and while
• 24:10
  Speaker 1: Taylor doesn't always have time to do meet and greets
• 24:13
  Speaker 1: with famous fans before or after the shows, as Travis
• 24:16
  Speaker 1: Kelsey learned the hard way, she did make an exception
• 24:19
  Speaker 1: for the royal family. And many fans felt like they'd
• 24:22
  Speaker 1: stepped into some bizarre alternate universe. When William posted a
• 24:27
  Speaker 1: photo to his official Instagram account of him and the
• 24:30
  Speaker 1: kids with Taylor, he captioned the photo with, Thank you,
• 24:33
  Speaker 1: Taylor Swift, for a great evening. Hashtag London TS, the
• 24:37
  Speaker 1: era's tour. Now, shortly after, Taylor backed it up, sharing
• 24:41
  Speaker 1: a selfie with William Charlotte George and also Travis Kelsey
• 24:45
  Speaker 1: and wrote, Happy B-Day, mate. I must preface that Taylor
• 24:49
  Speaker 1: spelt mate in a very old school millennial way with
• 24:53
  Speaker 1: an M and an 8. And she continued writing, London
• 24:56
  Speaker 1: shows are off to a splendid start. and did an
• 24:59
  Speaker 1: English and American flag with a shaking hand emoji after it. Well,
• 25:03
  Speaker 1: when I saw the photo at first, I thought, is
• 25:06
  Speaker 1: that a wax figure of Taylor Swift? Like, it was
• 25:08
  Speaker 1: very confusing. It was very Madame Tussauds looking, wasn't it?
• 25:12
  Speaker 1: In the photo, Taylor was dressed in her black sparkly
• 25:15
  Speaker 1: blazer dress that she wears during her performance of The Man.
• 25:19
  Speaker 1: which is in contrast to what she usually wears behind
• 25:21
  Speaker 1: the scenes. She's usually in her sparkly leotard, but I'm
• 25:24
  Speaker 1: guessing that the royal aides requested a more conservative outfit
• 25:28
  Speaker 1: for her to be around the royals in. It reminds
• 25:31
  Speaker 1: me of that time the Princess Diana went to a
• 25:33
  Speaker 1: Michael Jackson concert and he's got a song, Dirty Diana.
• 25:37
  Speaker 1: and they specifically removed it from the concert because they thought, oh,
• 25:40
  Speaker 1: this might be a bit awkward. And apparently Diana told
• 25:43
  Speaker 1: Michael Jackson after the show that she was really disappointed
• 25:45
  Speaker 1: because it was her favorite song. Prince William seemed to
• 25:49
  Speaker 1: steal the viral moment because he made a bit of
• 25:51
  Speaker 1: a spectacle of himself. During Shake It Off, a fan
• 25:54
  Speaker 1: panned up to catch William in the stands, and he
• 25:58
  Speaker 1: was doing the daggiest dad dance to Shake It Off.
• 26:01
  Speaker 1: He was dancing like nobody was watching him. And it
• 26:04
  Speaker 1: looked like he was having the time of his life.
• 26:06
  Speaker 1: I was very happy for him. Yeah, I did enjoy
• 26:08
  Speaker 1: seeing that. I mean, he's been caught out a couple
• 26:10
  Speaker 1: of times dancing in a daggy fashion. It is very
• 26:13
  Speaker 1: Prince William. I just kept thinking the whole time, I
• 26:16
  Speaker 1: wonder if Harry is really jealous because in his tell-all
• 26:19
  Speaker 1: interview with Meghan Markle, he spoke about how much he
• 26:23
  Speaker 1: loved the Reputation album, especially Look What You Made Me Do.
• 26:27
  Speaker 1: And I just thought, oh, I would have loved to
• 26:28
  Speaker 1: have seen Harry backstage meeting her too. Well, some fans
• 26:31
  Speaker 1: have speculated that Taylor and William's posts were throwing shade
• 26:35
  Speaker 1: at Prince Harry and Meghan Markle. So Meghan has previously
• 26:38
  Speaker 1: attended one of Taylor's LA shows, but she didn't appear
• 26:42
  Speaker 1: to be sitting in the VIP section. And there were
• 26:44
  Speaker 1: no photos of her with Taylor after the performance. Now,
• 26:48
  Speaker 1: Taylor also allegedly declined to appear on Meghan's Archetypes podcast,
• 26:53
  Speaker 1: which led many to believe that she was taking sides
• 26:56
  Speaker 1: with the royal family. Yeah, but I don't even think
• 26:58
  Speaker 1: there's been one podcast that Taylor Swift's been on. Well, no,
• 27:01
  Speaker 1: but I think it's clear that Taylor would want to
• 27:04
  Speaker 1: keep the British royal family happy. One Royal fan wrote
• 27:08
  Speaker 1: on X, oh man, the shade to not only Meghan
• 27:11
  Speaker 1: and Harry, but also her ex London boy, Bravo, Taylor
• 27:14
  Speaker 1: Swift and Prince William. Whilst another said, you never saw
• 27:17
  Speaker 1: Harry and Meghan get that close to Taylor Swift. Thank
• 27:20
  Speaker 1: you for choosing the right side, Taylor. This is such
• 27:23
  Speaker 1: a huge win for the Royal family because last year
• 27:26
  Speaker 1: it was widely publicized that King Charles struggled to get
• 27:30
  Speaker 1: any homegrown acts to perform at the concert. So he
• 27:33
  Speaker 1: had reached out to Harry Styles, Adele, Robbie Williams, Elton John,
• 27:38
  Speaker 1: and even the Spice Girls, and they all reportedly refused
• 27:41
  Speaker 1: to be part of the ceremony. So what you're saying
• 27:43
  Speaker 1: is that when we finally have a King William, there's
• 27:45
  Speaker 1: going to be a pretty good concert. Taylor Swift will
• 27:47
  Speaker 1: definitely be in attendance. I wonder if this is a
• 27:50
  Speaker 1: new PR strategy from Prince William's team, because since Kate
• 27:54
  Speaker 1: Middleton made her first public appearance last week amid her
• 27:57
  Speaker 1: cancer battle, They appear to be sharing more behind the
• 28:00
  Speaker 1: scenes style photos, which make the family look more relatable
• 28:04
  Speaker 1: and normal. So on the couple's official Instagram account, they
• 28:08
  Speaker 1: shared a very cute photo of William and the kids
• 28:11
  Speaker 1: at the beach. And William and the kids are midair
• 28:14
  Speaker 1: jumping over sand dunes. I mean, you even commented to
• 28:17
  Speaker 1: me saying, I can't believe they're allowed to share this photo. Yeah,
• 28:20
  Speaker 1: I was really surprised when I saw it. I just
• 28:22
  Speaker 1: kept thinking, where did they land? Like on the sand?
• 28:25
  Speaker 1: Was that a heavy fall? I suppose because Kate is
• 28:28
  Speaker 1: now the official photographer for them and it just makes
• 28:32
  Speaker 1: him look like a fun hands-on dad. I think it's
• 28:34
  Speaker 1: also been very clever because everyone is Forgetting the narrative
• 28:39
  Speaker 1: that Prince Harry has built on William being this aggressive
• 28:44
  Speaker 1: guy who had a punch up with him. He's a
• 28:46
  Speaker 1: Taylor Swift. Yeah, he's this loving, daggy dad that's dancing
• 28:50
  Speaker 1: in the crowd, that loves jumping on sand dunes with
• 28:52
  Speaker 1: his kids. That is the recent PR push with Prince William.
• 28:54
  Speaker 1: And with Taylor Swift now seen to be endorsing him,
• 28:57
  Speaker 1: it is a major win for the British royal family. Well,
• 29:00
  Speaker 1: I think that's all we've got time for today. Thank
• 29:02
  Speaker 1: you so much for listening to another episode of Outspoken.
• 29:06
  Speaker 1: If you did enjoy the show and you haven't left
• 29:08
  Speaker 1: a review already, we'd love if you could because we
• 29:11
  Speaker 1: need some five-star reviews there. It does help us out.
• 29:13
  Speaker 1: And also, if you'd like to follow us on Instagram
• 29:16
  Speaker 1: and TikTok, we are at Outspoken underscore the underscore podcast.
• 29:20
  Speaker 1: You're also welcome to follow Kate, Sophie and I on Instagram.
• 29:23
  Speaker 1: There's a lot of baby spam going on at the moment.
• 29:25
  Speaker 1: There is. This episode was recorded on the traditional land
• 29:28
  Speaker 1: of the Kaurna people of the Adelaide Plains. We pay
• 29:31
  Speaker 1: respect to elders past and present.