Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better
What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience?
Agility requires shifting from a mindset of finding a single 'winner' to one of continuous learning and adaptation for every customer interaction.
This show is brought to you by Eikona, an agentic marketing system for retention teams that produces double-digit uplifts from email and SMS channels by automating A/B testing. Using GenAI to send the right content to the right user, at the right time. Eikona. End generic marketing. Learn more at www.eikona.io
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