Lulu Cheng Meservey — Going Direct: What Founders can learn from K-Pop, Crypto, and the Early Christians (EP.133)
Title:
Description:
Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard.
She joins Infinite Loops to provide us with a masterclass in communications for startups. A must-listen for current and aspiring founders.
Important Links:
• Lulu's Twitter
• Lulu's Substack
Show Notes:
• Why people write hit pieces
• The insurgency framework
• How to access your audience's neural real estate
• How to develop a spontaneous elevator pitch
• Tips for becoming better at reading the room
• Speak directly and take the hits
• Defining…
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