Latest / We Built It Because We Had To - Tech Founder Backstories
The 272-Day B2B Sales Cycle (Nick Turner)
The B2B sales cycle just hit 272 days. That is not friction. That is a buying committee with a new veto holder back at the table.In this episode of We Built It Because We Had To, I sit down with Nick Turner, CEO of Dreamdata, the Copenhagen-founded B2B revenue attribution platform that closed a $55M Series B in October. Nick spent twenty years in MarTech sales before joining Dreamdata as CRO to open the US market, and recently stepped into the CEO seat. We get into the counter-intuitive move that preceded the round — narrowing the ICP and the user persona instead of broadening it — and what…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.