4 - Movies That Changed the Industry
Episode 4: Movies that Changed the Industry The Blair Witch Project http://www.denofgeek.com/movies/viral-marketing/28368/blair-witch-and-the-rise-of-viral-movie-marketing The Blair Witch Project did, that film nevertheless demonstrated two important points about advertising in the modern age: that it's possible to build up an entire back story around a movie before a it's even screened in a cinema, and that if would-be cinema-goers feel as though they've stumbled on a piece of information for themselves, they'll be more likely to talk about it and share it than if they've seen it loudly…
The skinny
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