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275: The Tactical Triangle: How to Double your Business in 30 Days

It's such an elegantly simple -- yet powerful -- way of looking at what really matters in your business.

Perry Marshall's "Tactical Triangle" identifies the 3 primary levers in any business as:

Traffic

Conversion

Economics

And even more powerful, there's an 80/20 Pareto Principle inside each of those. Start tweaking a few of the most important variables and you start to see some serious impact on your bottom line.

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Perry is the author of one of my all-time favorite books, 80/20 Sales and Marketing.

(You can get it on Amazon, but you might want to get it at PerryMarshall.com for…

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