Jersey Fresh, Local Farmers, and the Flavor of New Jersey | William Walker
This is a Vintage episode from 2005.
William Walker of Jersey Fresh joins Mark Pascal and Francis Schott for a conversation about New Jersey agriculture, local produce, farmers markets, and why fresh food tastes different when it does not have to travel halfway across the country.
Why This Episode Matters
Jersey Fresh is more than a label. It is a long-running New Jersey Department of Agriculture program built to connect farmers, supermarkets, restaurants, and consumers.
William explains why “local” is not just feel-good marketing. Produce picked closer to ripeness often has better flavor…
The skinny
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