Latest / The World Knowledge / Building a Brand That People Remember

Transcript

Building a Brand That People Remember · The World Knowledge

• 0:00
  Speaker 1: Well, good afternoon, listeners. Thank you for coming on Lament
• 0:03
  Speaker 1: of Hope podcast. It's kind of crazy that we're already
• 0:06
  Speaker 1: in April and just, yeah, already so many interviews done
• 0:11
  Speaker 1: and just seeing, getting to hear so many different stories.
• 0:15
  Speaker 1: And recently we've been kind of talking to a lot
• 0:18
  Speaker 1: of different like survivalists and then talking to a dispatcher
• 0:22
  Speaker 1: in Palestine and I'm talking about her experience. And so
• 0:27
  Speaker 1: it's really cool because I'm speaking today with Agata. And
• 0:31
  Speaker 1: I'm going to have her say her last name.
• 0:33
  Speaker 2: Grzybowska.
• 0:34
  Speaker 1: There we go. Because I was practicing beforehand and I
• 0:37
  Speaker 1: was doing terribly. So I just wanted her to say it.
• 0:41
  Speaker 1: But she's a Polish photographer. And she's been around the world.
• 0:46
  Speaker 1: She's received several awards. She's done some films, like still films.
• 0:51
  Speaker 1: And one of them was Hamnet, which is how I
• 0:53
  Speaker 1: was first introduced to her name as I saw some
• 0:56
  Speaker 1: of her still films on social media of the film Hamnet.
• 0:59
  Speaker 1: And it was beautiful. And it was put together into
• 1:02
  Speaker 1: a book. And she just did some beautiful stills from
• 1:05
  Speaker 1: the film. But then on top of it, I was
• 1:08
  Speaker 1: looking at her website and saw that she'd been to
• 1:10
  Speaker 1: the Ukraine. She had documented people who had lived in
• 1:13
  Speaker 1: the Ukraine there during the war. And just... people from
• 1:18
  Speaker 1: her own hometown, as well as domestic violence and just
• 1:21
  Speaker 1: images that can be used as weapons in domestic violence,
• 1:24
  Speaker 1: which I thought were so interesting. But her work is
• 1:27
  Speaker 1: very compelling. And so since we've been talking so much
• 1:30
  Speaker 1: about different topics, it was so neat to come across
• 1:33
  Speaker 1: her and see the ways that she's even photographed some
• 1:36
  Speaker 1: of these topics that I've talked about on the podcast.
• 1:38
  Speaker 1: So I'm super excited to have her here. So Agata,
• 1:41
  Speaker 1: thank you so much for being on the show.
• 1:44
  Speaker 2: Thank you for having me here.
• 1:47
  Speaker 1: So I wanted to ask you, because what really got
• 1:49
  Speaker 1: me is when I looked at your website and it
• 1:51
  Speaker 1: said that you wanted to photograph and have a passion
• 1:55
  Speaker 1: for photographing individuals who are going through difficult situations or
• 1:59
  Speaker 1: just themes of survival, in a sense. And what inspired
• 2:07
  Speaker 1: you to want to do that? Because I would think, too,
• 2:10
  Speaker 1: that must be very hard for you emotionally. Now, I'm
• 2:13
  Speaker 1: guessing over time that probably gets, in some ways... there's
• 2:17
  Speaker 1: some boundary or something where it's easier to do in
• 2:20
  Speaker 1: a sense, but I like why the passion for specifically
• 2:25
  Speaker 1: photographing hard images, like people going through very hard things.
• 2:32
  Speaker 2: Um, I think that first of all, uh, there's always about, uh, the,
• 2:40
  Speaker 2: this is just story about people. And I always thinking
• 2:47
  Speaker 2: that people and their story are most important. And I
• 2:55
  Speaker 2: have to capture just their stories. And because... I don't
• 3:05
  Speaker 2: know why. Probably because I have very specific distance with
• 3:13
  Speaker 2: my own fur. I mean, I don't... It's easy and
• 3:18
  Speaker 2: maybe stupid to say that I don't feel the fur. Because,
• 3:23
  Speaker 2: of course, I feel.
• 3:25
  Speaker 1: And....
• 3:28
  Speaker 2: But maybe it's about responsibility, that I have to do it.
• 3:37
  Speaker 3: And I have also, I have a lot of anger
• 3:40
  Speaker 3: inside me. So because of this anger and because you have,
• 3:52
  Speaker 3: I have to do it.
• 3:54
  Speaker 1: I mean.
• 3:55
  Speaker 2: I have to go to Ukraine and tell the story
• 3:59
  Speaker 2: about people who doesn't want to leave Ukraine. Because for me,
• 4:05
  Speaker 2: this is a story about unbelievable, I don't know how
• 4:12
  Speaker 2: to say, fairness.
• 4:16
  Speaker 1: Yeah, resilience. Yeah.
• 4:19
  Speaker 2: Yeah.
• 4:20
  Speaker 1: And.
• 4:25
  Speaker 2: And also, this is about the story that we don't
• 4:32
  Speaker 2: very often listen to the others. Yeah. I mean, we
• 4:39
  Speaker 2: are focused mostly, for now, for example, we are mostly
• 4:43
  Speaker 2: focused only about ourselves. And this is also what makes
• 4:53
  Speaker 2: me angry. Because we are not focused on other people.
• 5:01
  Speaker 2: We are not very careful about other people. So I
• 5:08
  Speaker 2: believe that I have everything. I mean, I'm trying to
• 5:13
  Speaker 2: be patient. I'm trying to be careful to others. So
• 5:19
  Speaker 2: their stories are really important to me. that I have
• 5:25
  Speaker 2: to and I need to tell, take the story, I mean,
• 5:29
  Speaker 2: listen to the stories and later to tell their stories
• 5:34
  Speaker 2: to other people.
• 5:37
  Speaker 1: When you say the anger inside of you, is it
• 5:41
  Speaker 1: anger from injustice in the world or the way humanity
• 5:45
  Speaker 1: treats each other?
• 5:46
  Speaker 2: Yeah, exactly, exactly.
• 5:50
  Speaker 1: When did you notice that anger coming? And you were like,
• 5:53
  Speaker 1: I have to do something about this. I need to photograph.
• 5:57
  Speaker 2: You know, when I was a child, my father, when
• 6:01
  Speaker 2: you got like five years or six years, and my
• 6:03
  Speaker 2: father used to read me. The one stories, and it
• 6:19
  Speaker 2: was the stories written by Amicis. The title is, I think,
• 6:27
  Speaker 2: The Hearts or something like that. Later we can check it.
• 6:31
  Speaker 2: But the author is Amicis. And this is stories about
• 6:36
  Speaker 2: the child, mostly about the child during the war. I
• 6:41
  Speaker 2: don't know why my father chose them this way. concrete
• 6:46
  Speaker 2: author and this concrete story stories but I've.
• 6:51
  Speaker 4: Got this images image in my in my head that
• 6:56
  Speaker 4: he he read he read to me when the stories
• 7:01
  Speaker 4: when I was a child.
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  Speaker 5: And after that I've got this uh this really huge
• 7:11
  Speaker 5: sensitivity about, um, um, about, about others and about pain
• 7:21
  Speaker 5: of others.
• 7:23
  Speaker 1: Hmm.
• 7:24
  Speaker 2: And, uh, years later, uh, when I was, uh, when
• 7:32
  Speaker 2: I was in the start, uh, no, when I don't
• 7:37
  Speaker 2: remember exactly, but, uh, When I started my first job,
• 7:42
  Speaker 2: like professional job in the newspaper in Poland, I knew
• 7:46
  Speaker 2: that I wanted to work in that way. I mean
• 7:53
  Speaker 2: that I don't want to work on the street in
• 7:56
  Speaker 2: Warsaw that a photo editor or someone else from the
• 8:02
  Speaker 2: newspaper just sent you on the street and you have
• 8:07
  Speaker 2: to capture, I don't know, that broken street light or
• 8:13
  Speaker 2: something like that. Yes, I wanted to travel. But when
• 8:20
  Speaker 2: I came to the newspaper and when I started the
• 8:24
  Speaker 2: work in the newspaper, I was only one woman. And
• 8:28
  Speaker 2: everyone was, you know, you've got this huge guy, a
• 8:34
  Speaker 2: lot of guys, and they are almost two meters high
• 8:41
  Speaker 2: or something like that. And you've got 160 and you
• 8:46
  Speaker 2: are just small. And because you are a woman, nobody
• 8:52
  Speaker 2: will not send you to cover, I don't know, war
• 8:59
  Speaker 2: in Ukraine. But it was 2013 then, in that time.
• 9:05
  Speaker 2: So it wasn't like war in Ukraine. But you've got Syria,
• 9:11
  Speaker 2: for example. And nobody will not send you to Syria, woman.
• 9:17
  Speaker 2: In Syria? Come on. So I had to force and
• 9:26
  Speaker 2: show everybody that I can do this work.
• 9:30
  Speaker 1: Yeah.