74. How to Buy Right and Market Smarter with Wally Olson
Buying cattle in a high market can feel intimidating, but as Wally Olson reminds us, the price doesn’t matter nearly as much as the relationship. In this episode, John and Wally dig into how to buy cattle the right way, why you always need to sell before you buy, and how understanding the value of gain, weight classes, and local market culture helps you make confident, profitable decisions no matter where the market sits.
Wally draws on decades of experience as a rancher, marketer, and educator to break down practical buying strategies, from barn cards to understanding how geography…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.