How Brands Use Surveys to Find Hidden Market Gaps

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · Jun 8, 2026 · 8m · transcript

Episode 39 of Marketing Made Simple digs into the overlooked power of customer surveys as a source of market intelligence. Lucas and Luna explore a 2025 Deloitte survey where 78% of B2B buyers said they'd pay more for a product that 'understands their workflow' — and how most brands ignore that signal. They break down the specific case of Notion's 2024 feature-survey strategy that led to a 30% bump in paid conversions, and contrast it with Peloton's misstep when it surveyed its community post-pandemic but acted too slowly. The hosts walk through three survey framing…