Latest / Durban Small Business Podcast
Why long-form content, attention, and trust are reshaping how small businesses grow
Small business marketing is shifting from campaigns to conversations. In this episode, we unpack how long-form content, conversation-driven marketing, and trust-based marketing strategies help small businesses grow in today’s digital and attention-driven economy.
We discuss why traditional interruption marketing is losing effectiveness, how attention has become more valuable than data, and why long-term conversation builds brand trust and sustainable growth.
Who is Jon Oliff?
Jon Oliff is a marketing strategist and co-founder of Tim.Africa, specialising in performance marketing, long-form…
The skinny
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