On the Road: HITEC 2023 - Cutting Through the Digital Noise
In this special On The Road episode while at HITEC 2023 (June 26-29, 2023, Toronto), Adam and Jason asked exhibitors and attendees one key question about hotel technology: “How is your company cutting through the digital marketing noise?”
As background, the phrase ‘digital noise’ refers to all the various ways that we are all collectively bombarded by electronic advertising and media every single day. There’s too much and buyers are turning off by ignoring vendors’ awareness campaigns. This is a real problem and we were curious about what industry leaders had to say.
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The skinny
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