Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 27: ERP Success: Logistics & CX with Industry Expert Omar Akilah

Transcript

27: ERP Success: Logistics & CX with Industry Expert Omar Akilah · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  If
• 0:00
  I
• 0:00
  try
• 0:00
  to
• 0:00
  do
• 0:00
  everything
• 0:01
  monolithic,
• 0:01
  if
• 0:02
  I
• 0:02
  try
• 0:02
  to
• 0:02
  move
• 0:02
  everything
• 0:02
  in
• 0:03
  one
• 0:03
  stack,
• 0:04
  I'm
• 0:04
  going
• 0:04
  to
• 0:04
  miss
• 0:04
  out
• 0:05
  because
• 0:05
  nobody
• 0:05
  does
• 0:06
  one
• 0:06
  thing.
• 0:07
  Excellent
• 0:08
  across
• 0:08
  all
• 0:08
  the
• 0:08
  functions.
• 0:09
  Step
• 0:09
  into
• 0:10
  the
• 0:10
  future
• 0:10
  with
• 0:10
  shipping
• 0:11
  smart.
• 0:11
  Outside
• 0:12
  the
• 0:12
  box
• 0:12
  is
• 0:13
  where
• 0:13
  the
• 0:13
  journey
• 0:13
  starts.
• 0:13
  From
• 0:14
  borders
• 0:14
  to
• 0:14
  buyers,
• 0:14
  we
• 0:15
  break
• 0:15
  it
• 0:15
  down
• 0:15
  fast.
• 0:16
  Nick
• 0:16
  and
• 0:16
  Jason
• 0:17
  deliver
• 0:17
  knowledge
• 0:17
  that
• 0:18
  lasts.
• 0:18
  Insight,
• 0:19
  innovation.
• 0:19
  Wherever
• 0:20
  your
• 0:20
  brand
• 0:20
  goes,
• 0:21
  we'll
• 0:21
  guide
• 0:21
  your
• 0:21
  growth
• 0:22
  so
• 0:22
  your
• 0:22
  global
• 0:22
  reach
• 0:23
  flows.
• 0:23
  Tune
• 0:24
  in,
• 0:24
  lean
• 0:24
  in,
• 0:24
  let's
• 0:25
  unlock
• 0:25
  the
• 0:25
  way.
• 0:26
  Go
• 0:26
  Outside
• 0:26
  the
• 0:27
  Box
• 0:27
  with
• 0:26
  Asendia
• 0:27
  USA
• 0:29
  Hey
• 0:29
  everybody,
• 0:29
  welcome
• 0:30
  back
• 0:30
  to
• 0:30
  Outside
• 0:30
  the
• 0:31
  Box
• 0:31
  with
• 0:31
  the
• 0:31
  Cynda
• 0:32
  USA
• 0:32
  podcast
• 0:32
  with
• 0:33
  my
• 0:33
  co
• 0:33
  host
• 0:33
  Jason
• 0:33
  Rowland.
• 0:34
  Hey,
• 0:34
  welcome
• 0:34
  back
• 0:35
  to
• 0:35
  Vegas.
• 0:35
  And
• 0:36
  we've
• 0:36
  got
• 0:36
  a
• 0:36
  very
• 0:36
  special
• 0:37
  guest
• 0:37
  today,
• 0:38
  Omar
• 0:39
  Akilah.
• 0:40
  Akilah,
• 0:41
  Senior
• 0:41
  Vice
• 0:41
  President
• 0:42
  of
• 0:42
  OMS
• 0:43
  for
• 0:43
  Infios.
• 0:44
  Yes
• 0:44
  sir.
• 0:45
  Thank
• 0:45
  you
• 0:45
  for
• 0:45
  joining.
• 0:46
  So
• 0:46
  the
• 0:46
  topic
• 0:46
  today
• 0:47
  is
• 0:47
  going
• 0:47
  to
• 0:47
  be
• 0:47
  about
• 0:48
  ERP
• 0:48
  systems,
• 0:49
  cross
• 0:49
  border
• 0:49
  logistics
• 0:50
  and
• 0:50
  the
• 0:50
  impact
• 0:50
  to
• 0:51
  delivery
• 0:51
  and
• 0:51
  customer
• 0:52
  experience.
• 0:52
  So
• 0:53
  Omar,
• 0:53
  could
• 0:54
  you
• 0:54
  tell
• 0:54
  the
• 0:54
  viewers
• 0:54
  and
• 0:54
  listeners
• 0:55
  a
• 0:55
  little
• 0:55
  bit
• 0:55
  about
• 0:55
  yourself
• 0:56
  and
• 0:56
  Infios,
• 0:57
  please?
• 0:57
  Absolutely.
• 0:58
  So
• 0:59
  I've
• 0:59
  been
• 1:00
  in
• 1:00
  the
• 1:00
  supply
• 1:00
  chain
• 1:01
  and
• 1:01
  logistics
• 1:01
  world
• 1:02
  for
• 1:02
  about
• 1:02
  25
• 1:03
  years.
• 1:03
  I
• 1:04
  started
• 1:04
  my,
• 1:04
  my
• 1:05
  career
• 1:05
  at
• 1:06
  a
• 1:06
  third
• 1:06
  party
• 1:06
  logistics
• 1:07
  provider,
• 1:08
  then
• 1:08
  worked
• 1:08
  for
• 1:09
  Apple
• 1:09
  for
• 1:09
  nine
• 1:10
  years.
• 1:10
  An
• 1:10
  end
• 1:10
  to
• 1:10
  end
• 1:11
  supply
• 1:11
  chain,
• 1:11
  went
• 1:12
  to
• 1:12
  Target
• 1:13
  and
• 1:13
  led
• 1:14
  their
• 1:14
  digital
• 1:14
  transformation
• 1:15
  by
• 1:15
  online
• 1:16
  pickup
• 1:16
  store,
• 1:17
  same
• 1:17
  day
• 1:17
  delivery.
• 1:18
  A
• 1:18
  lot
• 1:18
  of
• 1:19
  the
• 1:19
  same
• 1:19
  things
• 1:19
  we
• 1:19
  did
• 1:19
  at
• 1:19
  Apple
• 1:20
  as
• 1:20
  well
• 1:21
  and
• 1:21
  then
• 1:22
  basically
• 1:23
  got
• 1:23
  into
• 1:23
  software.
• 1:24
  Right.
• 1:24
  So
• 1:25
  you
• 1:25
  know
• 1:25
  my,
• 1:25
  my
• 1:26
  entire
• 1:26
  career
• 1:26
  was
• 1:26
  about
• 1:27
  enabling
• 1:28
  end
• 1:28
  to
• 1:28
  end
• 1:28
  processes.
• 1:29
  How
• 1:29
  do
• 1:29
  you
• 1:29
  stitch
• 1:29
  together
• 1:30
  the
• 1:30
  supply
• 1:30
  chain
• 1:30
  to
• 1:30
  enable
• 1:31
  the
• 1:31
  customer
• 1:31
  experience?
• 1:33
  And
• 1:33
  then
• 1:33
  I,
• 1:34
  we
• 1:34
  saw
• 1:34
  a
• 1:34
  gap
• 1:35
  in
• 1:35
  the
• 1:35
  market
• 1:35
  that,
• 1:36
  you
• 1:36
  know,
• 1:37
  customers
• 1:37
  were
• 1:37
  conforming
• 1:38
  to
• 1:38
  software
• 1:38
  as
• 1:38
  opposed
• 1:39
  to
• 1:39
  software
• 1:40
  conforming
• 1:41
  to
• 1:41
  the
• 1:41
  strategy
• 1:42
  in
• 1:42
  the
• 1:42
  new
• 1:43
  world.
• 1:43
  So
• 1:44
  we
• 1:45
  created
• 1:46
  a
• 1:46
  startup.
• 1:46
  That
• 1:46
  startup
• 1:47
  was
• 1:47
  bought
• 1:47
  by
• 1:47
  Blueyonder
• 1:48
  and
• 1:49
  then
• 1:49
  we
• 1:50
  joined
• 1:50
  Infios,
• 1:53
  our
• 1:53
  COO
• 1:54
  at
• 1:54
  Ariama
• 1:55
  and
• 1:56
  us,
• 1:56
  we
• 1:56
  have
• 1:56
  a
• 1:56
  long
• 1:56
  history
• 1:57
  together.
• 1:57
  Okay.
• 1:58
  And
• 1:58
  what
• 1:58
  we're
• 1:59
  doing
• 1:59
  at
• 1:59
  Infios
• 1:59
  is
• 2:00
  bringing
• 2:00
  together
• 2:00
  supply
• 2:01
  chain
• 2:01
  execution.
• 2:02
  So
• 2:02
  the
• 2:03
  category,
• 2:03
  so
• 2:04
  if
• 2:04
  you
• 2:04
  think
• 2:04
  about
• 2:04
  it,
• 2:04
  right,
• 2:04
  supply
• 2:05
  chain
• 2:05
  management
• 2:05
  across
• 2:06
  planning
• 2:06
  and
• 2:06
  there's
• 2:07
  execution,
• 2:08
  but
• 2:08
  on
• 2:08
  execution
• 2:09
  there's
• 2:09
  a
• 2:09
  lot
• 2:09
  of
• 2:10
  silos
• 2:10
  there,
• 2:10
  right?
• 2:11
  So
• 2:11
  you
• 2:11
  have
• 2:11
  management,
• 2:12
  you
• 2:12
  have
• 2:12
  warehousing,
• 2:13
  you
• 2:13
  have
• 2:14
  transportation
• 2:15
  compliance,
• 2:16
  right.
• 2:17
  So
• 2:17
  Ed
• 2:18
  and
• 2:18
  all
• 2:18
  of
• 2:19
  us
• 2:19
  saw
• 2:19
  a
• 2:19
  very
• 2:20
  large
• 2:20
  gap
• 2:20
  in
• 2:21
  the
• 2:21
  market
• 2:21
  to
• 2:21
  bring
• 2:21
  together
• 2:22
  order
• 2:24
  warehousing,
• 2:24
  transport
• 2:25
  together
• 2:25
  on
• 2:26
  the
• 2:26
  execution
• 2:26
  side.
• 2:27
  Think
• 2:27
  of
• 2:27
  the
• 2:27
  world
• 2:28
  today,
• 2:28
  everything
• 2:29
  is
• 2:29
  disruption,
• 2:30
  right?
• 2:30
  With
• 2:30
  tariffs,
• 2:32
  with
• 2:32
  technology
• 2:33
  and
• 2:33
  everything
• 2:33
  else,
• 2:34
  supply
• 2:34
  chain
• 2:35
  execution
• 2:35
  is
• 2:35
  always
• 2:35
  on
• 2:35
  the
• 2:35
  front
• 2:36
  line.
• 2:36
  So
• 2:36
  as
• 2:36
  you
• 2:36
  were
• 2:36
  kind
• 2:37
  of
• 2:37
  putting
• 2:37
  that
• 2:38
  all
• 2:38
  together
• 2:38
  and
• 2:38
  offering
• 2:39
  a
• 2:39
  product,
• 2:40
  what
• 2:40
  do
• 2:41
  you
• 2:41
  think
• 2:41
  were
• 2:41
  some
• 2:41
  of
• 2:41
  the
• 2:41
  things
• 2:42
  that
• 2:42
  stood
• 2:42
  out
• 2:42
  to
• 2:42
  you?
• 2:42
  That
• 2:43
  brands
• 2:43
  struggle
• 2:44
  with
• 2:45
  even
• 2:45
  after
• 2:45
  they
• 2:46
  get
• 2:46
  their,
• 2:46
  their
• 2:46
  network
• 2:46
  set
• 2:47
  up.
• 2:47
  Right.
• 2:47
  They
• 2:47
  might
• 2:47
  choose
• 2:48
  the
• 2:48
  right
• 2:48
  providers,
• 2:48
  might
• 2:49
  choose
• 2:49
  the
• 2:49
  right
• 2:49
  partners,
• 2:50
  but
• 2:50
  with
• 2:51
  cross
• 2:51
  border
• 2:51
  they,
• 2:52
  they
• 2:52
  sometimes
• 2:52
  they
• 2:53
  just
• 2:53
  seem
• 2:53
  to
• 2:53
  struggle.
• 2:54
  Well
• 2:54
  so
• 2:55
  I
• 2:55
  think
• 2:55
  to
• 2:55
  your
• 2:55
  point,
• 2:55
  especially
• 2:56
  on
• 2:56
  cross
• 2:56
  border,
• 2:58
  you
• 2:58
  are
• 2:58
  typically
• 2:59
  kind
• 3:00
  of
• 3:00
  consumed
• 3:00
  with
• 3:01
  the
• 3:02
  cross
• 3:02
  border
• 3:03
  lane.
• 3:03
  Right.
• 3:03
  Customs
• 3:04
  compliance,
• 3:05
  how
• 3:05
  do
• 3:05
  you
• 3:05
  get
• 3:06
  it
• 3:06
  from
• 3:06
  and
• 3:06
  to.
• 3:07
  Right.
• 3:08
  And
• 3:08
  that
• 3:09
  sometimes
• 3:09
  comes
• 3:09
  at
• 3:09
  the
• 3:10
  expense
• 3:10
  of
• 3:11
  the
• 3:11
  technology
• 3:11
  and
• 3:12
  the
• 3:12
  need
• 3:12
  to
• 3:12
  stitch
• 3:13
  together
• 3:13
  in
• 3:14
  order
• 3:14
  to
• 3:14
  execute
• 3:14
  that.
• 3:15
  Right.
• 3:16
  So
• 3:16
  while
• 3:16
  I'm
• 3:17
  figuring
• 3:17
  out,
• 3:18
  you
• 3:18
  know,
• 3:18
  my
• 3:18
  customs
• 3:19
  regulations
• 3:20
  and
• 3:20
  a
• 3:20
  lot
• 3:20
  of
• 3:21
  companies
• 3:21
  focus
• 3:22
  heavily
• 3:22
  on
• 3:23
  global
• 3:23
  trade
• 3:23
  and
• 3:24
  compliance
• 3:24
  and
• 3:24
  that
• 3:25
  kind
• 3:25
  of
• 3:25
  thing,
• 3:25
  they
• 3:26
  kind
• 3:26
  of,
• 3:26
  I
• 3:27
  think
• 3:27
  miss
• 3:27
  against
• 3:29
  the
• 3:29
  technology
• 3:29
  of
• 3:30
  how
• 3:30
  do
• 3:30
  I
• 3:30
  connect
• 3:31
  inventory
• 3:31
  availability
• 3:32
  to
• 3:33
  promising.
• 3:33
  Make
• 3:33
  sure
• 3:34
  that
• 3:34
  I
• 3:34
  actually
• 3:34
  account
• 3:35
  for,
• 3:36
  you
• 3:36
  know,
• 3:36
  the
• 3:36
  delays
• 3:37
  I
• 3:37
  may
• 3:37
  have,
• 3:37
  the
• 3:37
  promise
• 3:38
  that
• 3:38
  I
• 3:38
  give
• 3:38
  to
• 3:38
  the
• 3:38
  customer
• 3:39
  so
• 3:39
  that
• 3:39
  it's
• 3:40
  not
• 3:40
  just
• 3:40
  a,
• 3:41
  a
• 3:41
  siloed
• 3:42
  approach,
• 3:43
  that
• 3:43
  it's
• 3:43
  a
• 3:43
  connected
• 3:43
  cross.
• 3:44
  Yeah.
• 3:44
  Because
• 3:44
  you
• 3:45
  need
• 3:45
  to
• 3:45
  meeting
• 3:45
  those
• 3:45
  SLAs
• 3:46
  and
• 3:47
  cutting
• 3:47
  down
• 3:47
  on
• 3:47
  that
• 3:47
  dwell
• 3:48
  time
• 3:48
  and
• 3:48
  that
• 3:48
  lost
• 3:49
  opportunity
• 3:49
  to
• 3:49
  meet
• 3:50
  your
• 3:50
  SLAs
• 3:50
  is,
• 3:51
  is
• 3:51
  major.
• 3:51
  And
• 3:51
  it's
• 3:52
  one
• 3:52
  of
• 3:52
  the
• 3:52
  things
• 3:52
  that
• 3:52
  as
• 3:53
  these
• 3:53
  carriers
• 3:53
  continue
• 3:54
  to
• 3:54
  evolve,
• 3:56
  there's
• 3:56
  a
• 3:56
  market
• 3:56
  for
• 3:57
  that
• 3:58
  problem.
• 3:59
  It
• 3:59
  starts
• 3:59
  from
• 3:59
  the
• 3:59
  click.
• 4:00
  Right
• 4:00
  to
• 4:00
  your
• 4:00
  point.
• 4:00
  It's
• 4:01
  not
• 4:01
  just
• 4:01
  about
• 4:01
  the
• 4:01
  execution
• 4:01
  execution
• 4:02
  side.
• 4:02
  It's
• 4:02
  about
• 4:02
  the
• 4:02
  customer
• 4:03
  engagement
• 4:03
  side.
• 4:03
  For
• 4:04
  sure.
• 4:04
  When
• 4:04
  you're
• 4:05
  interacting
• 4:05
  with
• 4:05
  the
• 4:05
  customer.
• 4:06
  Right.
• 4:06
  You
• 4:06
  need
• 4:07
  to
• 4:07
  be
• 4:07
  able
• 4:07
  to
• 4:07
  give
• 4:07
  them
• 4:07
  the
• 4:08
  right
• 4:08
  promise.
• 4:09
  Yeah.
• 4:09
  Set
• 4:09
  the
• 4:10
  standard.
• 4:10
  So
• 4:10
  okay,
• 4:12
  that's.
• 4:12
  That
• 4:12
  was
• 4:12
  an
• 4:13
  interesting
• 4:13
  question
• 4:14
  and
• 4:14
  answer.
• 4:14
  But
• 4:15
  is.
• 4:15
  So
• 4:15
  is
• 4:15
  cross
• 4:15
  border
• 4:16
  logistics
• 4:16
  really
• 4:17
  problem
• 4:18
  or
• 4:19
  is
• 4:20
  it
• 4:20
  something
• 4:20
  deeper
• 4:21
  technically
• 4:22
  going
• 4:22
  on
• 4:22
  in
• 4:22
  terms
• 4:22
  of
• 4:23
  the
• 4:23
  tech
• 4:23
  stack
• 4:23
  or
• 4:23
  whatever
• 4:24
  an
• 4:24
  organization
• 4:25
  might
• 4:25
  have
• 4:25
  going
• 4:25
  on?
• 4:26
  What's
• 4:26
  awesome
• 4:27
  about
• 4:27
  you
• 4:28
  is
• 4:29
  that
• 4:29
  question.
• 4:30
  I
• 4:30
  don't,
• 4:30
  I
• 4:31
  don't
• 4:31
  see
• 4:31
  any
• 4:31
  of
• 4:31
  it
• 4:31
  as
• 4:31
  a
• 4:32
  problem.
• 4:32
  It
• 4:32
  all
• 4:32
  is
• 4:33
  opportunities.
• 4:33
  Right.
• 4:34
  But
• 4:35
  I
• 4:35
  think
• 4:35
  to
• 4:35
  your
• 4:35
  point,
• 4:37
  logistics
• 4:37
  plays
• 4:38
  a
• 4:38
  very
• 4:38
  heavy.
• 4:39
  Right.
• 4:39
  For
• 4:40
  sure.
• 4:40
  Logistics
• 4:41
  without
• 4:42
  the
• 4:43
  connective
• 4:43
  tissue
• 4:44
  around
• 4:44
  it.
• 4:44
  Right.
• 4:45
  Stitching
• 4:45
  them
• 4:46
  together
• 4:46
  so
• 4:46
  that
• 4:46
  you
• 4:46
  are
• 4:47
  providing
• 4:47
  the
• 4:47
  right
• 4:47
  visibility,
• 4:48
  you're
• 4:49
  rate
• 4:49
  shopping
• 4:49
  amongst
• 4:50
  the
• 4:50
  right
• 4:50
  carriers,
• 4:51
  you're
• 4:51
  stitching
• 4:52
  together
• 4:52
  the
• 4:52
  lanes
• 4:53
  the
• 4:53
  right
• 4:53
  way,
• 4:54
  all
• 4:54
  in
• 4:54
  a
• 4:54
  compliant
• 4:55
  manner.
• 4:55
  Right.
• 4:56
  It's
• 4:56
  not
• 4:57
  just
• 4:57
  about
• 4:57
  a
• 4:58
  single
• 4:58
  solve.
• 4:58
  Got
• 4:59
  to
• 4:59
  connect
• 5:00
  execution
• 5:00
  together
• 5:01
  for
• 5:01
  sure.
• 5:01
  And
• 5:02
  what
• 5:02
  ERP
• 5:02
  does
• 5:03
  best
• 5:03
  in
• 5:03
  my
• 5:03
  opinion,
• 5:04
  financial
• 5:04
  account.
• 5:05
  Right.
• 5:06
  You
• 5:06
  need
• 5:06
  execution
• 5:07
  systems
• 5:08
  around
• 5:08
  the
• 5:09
  ERP
• 5:10
  to
• 5:10
  do
• 5:10
  the
• 5:10
  operational.
• 5:12
  So
• 5:12
  where
• 5:13
  ERP
• 5:13
  falls
• 5:14
  short
• 5:14
  is
• 5:15
  let's
• 5:16
  just
• 5:16
  take
• 5:16
  inventory.
• 5:18
  In
• 5:18
  an
• 5:18
  erp,
• 5:18
  inventory
• 5:19
  is
• 5:19
  all
• 5:19
  about
• 5:19
  financial
• 5:20
  accounting
• 5:20
  of
• 5:20
  that,
• 5:21
  right?
• 5:22
  Yeah.
• 5:22
  In
• 5:22
  an
• 5:23
  operational
• 5:23
  inventory
• 5:24
  store,
• 5:24
  it's
• 5:24
  all
• 5:24
  about
• 5:25
  how
• 5:25
  much
• 5:25
  inventory
• 5:25
  I
• 5:26
  have
• 5:26
  available
• 5:26
  right
• 5:26
  now.
• 5:27
  Available.
• 5:27
  What's
• 5:28
  available
• 5:28
  near
• 5:28
  you.
• 5:29
  An
• 5:29
  ERP
• 5:30
  can't
• 5:30
  respond
• 5:31
  to
• 5:31
  that
• 5:31
  on
• 5:31
  the
• 5:31
  front
• 5:31
  end
• 5:32
  of
• 5:32
  a
• 5:32
  website
• 5:32
  in
• 5:33
  the
• 5:33
  time
• 5:33
  that
• 5:34
  it
• 5:34
  takes
• 5:34
  to
• 5:34
  render
• 5:34
  a
• 5:35
  page.
• 5:35
  So
• 5:36
  when
• 5:36
  you
• 5:36
  think
• 5:36
  about
• 5:36
  cross
• 5:37
  border
• 5:37
  shipping
• 5:37
  and
• 5:38
  you're
• 5:38
  on
• 5:38
  a
• 5:39
  website
• 5:39
  that's
• 5:39
  facilitating
• 5:40
  this,
• 5:40
  it
• 5:41
  needs
• 5:41
  to
• 5:41
  get
• 5:41
  that
• 5:41
  answer
• 5:42
  in
• 5:42
  less
• 5:42
  than
• 5:43
  10
• 5:43
  milliseconds
• 5:44
  because
• 5:44
  the
• 5:44
  page
• 5:44
  needs
• 5:44
  to
• 5:44
  refresh.
• 5:45
  You're
• 5:45
  going
• 5:46
  to
• 5:46
  make
• 5:46
  a
• 5:46
  call
• 5:46
  to
• 5:46
  the
• 5:46
  ERP
• 5:47
  to
• 5:47
  get
• 5:47
  that
• 5:47
  answer.
• 5:48
  So
• 5:48
  that's
• 5:49
  where
• 5:49
  a
• 5:50
  connected
• 5:52
  ecosystem
• 5:53
  around
• 5:53
  the
• 5:53
  ERP
• 5:54
  that
• 5:54
  can
• 5:54
  handle
• 5:55
  all
• 5:55
  the
• 5:55
  operational
• 5:56
  load
• 5:56
  and
• 5:57
  let
• 5:57
  the
• 5:57
  ERP
• 5:57
  do
• 5:58
  the
• 5:58
  financial
• 5:58
  accounting,
• 6:00
  the,
• 6:00
  you
• 6:00
  know,
• 6:01
  basically
• 6:01
  everything
• 6:01
  that
• 6:01
  it
• 6:02
  does
• 6:02
  really,
• 6:02
  really
• 6:02
  well.
• 6:03
  Accurate
• 6:03
  information
• 6:04
  and
• 6:04
  inventory
• 6:04
  data
• 6:05
  in
• 6:05
  the
• 6:05
  customer's
• 6:06
  view,
• 6:07
  really
• 6:07
  quick.
• 6:08
  So
• 6:11
  in
• 6:11
  the
• 6:11
  tech
• 6:11
  space
• 6:12
  and
• 6:12
  talking
• 6:13
  a
• 6:13
  little
• 6:13
  bit
• 6:13
  more
• 6:13
  specific
• 6:14
  towards
• 6:14
  what
• 6:15
  we're
• 6:15
  discussing
• 6:15
  today,
• 6:16
  you
• 6:16
  know,
• 6:16
  there's
• 6:17
  a
• 6:17
  couple
• 6:17
  words,
• 6:17
  orchestration
• 6:19
  and
• 6:19
  optimization.
• 6:20
  So
• 6:20
  why
• 6:20
  is
• 6:20
  orchestration
• 6:21
  more
• 6:22
  important
• 6:22
  than
• 6:22
  optimization
• 6:23
  in
• 6:23
  global
• 6:24
  e
• 6:24
  commerce?
• 6:25
  Amazing.
• 6:26
  So
• 6:27
  again,
• 6:27
  I
• 6:27
  think
• 6:27
  the
• 6:28
  answer
• 6:28
  is
• 6:28
  both.
• 6:28
  They're
• 6:29
  not,
• 6:29
  they
• 6:29
  have
• 6:29
  equal
• 6:30
  weight.
• 6:31
  But
• 6:31
  on
• 6:32
  the
• 6:32
  optimization
• 6:33
  side,
• 6:34
  there
• 6:34
  is
• 6:34
  more
• 6:35
  of
• 6:35
  an
• 6:35
  impact
• 6:36
  to
• 6:36
  your
• 6:36
  bottom
• 6:37
  line
• 6:37
  because
• 6:37
  if
• 6:37
  you
• 6:37
  don't
• 6:38
  optimize
• 6:38
  correctly,
• 6:39
  that
• 6:39
  equals
• 6:40
  transportation
• 6:41
  cost
• 6:41
  or
• 6:41
  that
• 6:41
  equals
• 6:42
  extra
• 6:43
  handling
• 6:43
  cost,
• 6:43
  or
• 6:44
  that
• 6:44
  equals,
• 6:45
  you
• 6:45
  know,
• 6:46
  anything
• 6:46
  in
• 6:46
  the
• 6:46
  realm
• 6:47
  of
• 6:47
  cost.
• 6:47
  So
• 6:48
  you
• 6:48
  optimize
• 6:48
  to
• 6:49
  try
• 6:49
  to
• 6:50
  make
• 6:50
  the
• 6:50
  customer
• 6:50
  experience
• 6:51
  better,
• 6:51
  that
• 6:51
  is
• 6:52
  faster.
• 6:52
  Yep.
• 6:53
  While
• 6:53
  containing
• 6:53
  cost,
• 6:54
  orchestrate
• 6:55
  is
• 6:55
  all
• 6:56
  about
• 6:56
  making
• 6:57
  sure
• 6:57
  that
• 6:57
  things
• 6:57
  are
• 6:57
  happening
• 6:58
  in
• 6:58
  the
• 6:58
  time
• 6:59
  that
• 6:59
  that
• 6:59
  optimization
• 7:01
  assumed
• 7:01
  it
• 7:01
  would
• 7:02
  take.
• 7:02
  Right.
• 7:03
  Because
• 7:03
  when
• 7:03
  I'm
• 7:04
  optimizing,
• 7:04
  I'm
• 7:04
  generating
• 7:05
  promises.
• 7:06
  If
• 7:06
  I
• 7:06
  don't
• 7:06
  orchestrate
• 7:08
  the
• 7:08
  ecosystem
• 7:09
  to
• 7:10
  those
• 7:10
  SLAs
• 7:11
  and
• 7:11
  I
• 7:11
  fail.
• 7:11
  So
• 7:12
  they're
• 7:12
  just
• 7:12
  hand
• 7:12
  in
• 7:13
  hand,
• 7:13
  if
• 7:13
  that
• 7:13
  makes
• 7:13
  sense.
• 7:14
  Is
• 7:14
  it
• 7:14
  a
• 7:14
  chicken
• 7:14
  and
• 7:15
  an
• 7:15
  egg
• 7:15
  scenario?
• 7:16
  To
• 7:16
  an
• 7:16
  extent.
• 7:17
  So
• 7:17
  if
• 7:17
  you're
• 7:17
  forcing
• 7:18
  me
• 7:18
  to
• 7:18
  give
• 7:18
  an
• 7:18
  answer
• 7:19
  first
• 7:19
  it's
• 7:19
  optimized
• 7:19
  first,
• 7:20
  then
• 7:20
  orchestra.
• 7:20
  That's
• 7:20
  what
• 7:21
  I
• 7:21
  would,
• 7:21
  that's
• 7:21
  what
• 7:21
  I.
• 7:21
  Would
• 7:21
  optimize
• 7:22
  because
• 7:22
  the
• 7:22
  optimize
• 7:23
  is
• 7:23
  to
• 7:23
  set
• 7:24
  the
• 7:24
  promises.
• 7:24
  Then
• 7:25
  you
• 7:25
  optimize
• 7:26
  around
• 7:26
  where
• 7:26
  the
• 7:26
  customer
• 7:27
  is
• 7:27
  and
• 7:27
  where
• 7:27
  is
• 7:27
  it
• 7:27
  going
• 7:27
  to
• 7:27
  go
• 7:28
  and,
• 7:28
  and
• 7:28
  all
• 7:29
  of
• 7:29
  the
• 7:29
  things
• 7:29
  that
• 7:29
  are
• 7:29
  in
• 7:30
  cross
• 7:30
  border
• 7:30
  logistics,
• 7:31
  the
• 7:31
  delays
• 7:32
  that
• 7:32
  could
• 7:32
  happen,
• 7:32
  et
• 7:32
  cetera,
• 7:33
  you
• 7:33
  build
• 7:33
  that
• 7:33
  into
• 7:33
  the
• 7:33
  promise.
• 7:34
  Then
• 7:34
  you
• 7:34
  hand
• 7:35
  that
• 7:35
  to
• 7:35
  the
• 7:35
  orchestration
• 7:36
  engine
• 7:36
  to
• 7:36
  orchestrate
• 7:37
  and
• 7:38
  load
• 7:38
  those
• 7:38
  SLA
• 7:39
  so
• 7:39
  that
• 7:39
  it
• 7:40
  can
• 7:40
  pass
• 7:40
  it
• 7:40
  downstream
• 7:41
  to
• 7:41
  all
• 7:42
  the
• 7:42
  systems
• 7:42
  that
• 7:42
  need
• 7:42
  to
• 7:42
  execute.
• 7:43
  Love
• 7:43
  it.
• 7:44
  So
• 7:44
  I
• 7:44
  guess
• 7:45
  my
• 7:45
  question
• 7:46
  then
• 7:46
  kind
• 7:46
  of
• 7:46
  as
• 7:46
  we
• 7:47
  shift
• 7:47
  there
• 7:47
  from
• 7:47
  the
• 7:47
  orchestration
• 7:48
  standpoint,
• 7:49
  companies
• 7:50
  that
• 7:50
  get
• 7:50
  that
• 7:50
  right,
• 7:51
  companies
• 7:51
  that
• 7:52
  are
• 7:52
  able
• 7:52
  to
• 7:52
  scale
• 7:52
  quickly,
• 7:54
  what
• 7:54
  are
• 7:54
  they
• 7:54
  doing
• 7:55
  right
• 7:56
  and
• 7:56
  better.
• 7:56
  And
• 7:56
  faster
• 7:57
  than
• 7:57
  anything
• 7:57
  else,
• 7:58
  what
• 7:58
  they're
• 7:58
  doing
• 7:59
  well
• 7:59
  is
• 8:00
  they're
• 8:00
  building
• 8:00
  the
• 8:00
  right
• 8:01
  modules
• 8:02
  to
• 8:02
  connect.
• 8:03
  Right.
• 8:03
  So
• 8:03
  if
• 8:04
  you
• 8:04
  think
• 8:04
  about
• 8:04
  it,
• 8:04
  in
• 8:04
  order
• 8:05
  to
• 8:05
  do
• 8:05
  this
• 8:05
  well,
• 8:06
  you
• 8:06
  have
• 8:07
  to
• 8:07
  understand
• 8:09
  what
• 8:09
  modules
• 8:10
  do
• 8:10
  I
• 8:10
  need
• 8:10
  to
• 8:10
  plug
• 8:11
  in
• 8:11
  and
• 8:11
  what
• 8:11
  part
• 8:11
  of
• 8:12
  my.
• 8:13
  If
• 8:13
  I
• 8:13
  try
• 8:14
  to
• 8:14
  do
• 8:14
  everything
• 8:14
  monolithic,
• 8:15
  if
• 8:15
  I
• 8:15
  try
• 8:15
  to
• 8:15
  move
• 8:16
  everything
• 8:16
  in
• 8:16
  one
• 8:16
  stack,
• 8:17
  I'm
• 8:18
  going
• 8:18
  to
• 8:18
  miss
• 8:18
  out
• 8:18
  because
• 8:18
  nobody
• 8:19
  does
• 8:19
  one
• 8:19
  thing
• 8:20
  excellent
• 8:21
  across
• 8:21
  all
• 8:22
  the
• 8:22
  functions.
• 8:23
  So
• 8:23
  the
• 8:23
  companies
• 8:23
  that
• 8:24
  are
• 8:24
  doing
• 8:24
  it
• 8:24
  extremely
• 8:25
  well
• 8:25
  have
• 8:26
  figured
• 8:26
  out
• 8:27
  the
• 8:27
  pieces
• 8:27
  of
• 8:27
  the
• 8:28
  technology
• 8:28
  as
• 8:28
  well
• 8:29
  as
• 8:29
  the
• 8:29
  processes,
• 8:29
  as
• 8:30
  well
• 8:30
  as
• 8:30
  the
• 8:30
  logistics
• 8:31
  that
• 8:31
  need
• 8:32
  to
• 8:32
  operate,
• 8:33
  you
• 8:34
  know,
• 8:34
  on
• 8:34
  their
• 8:34
  own
• 8:34
  and
• 8:35
  then
• 8:35
  connect
• 8:35
  into
• 8:36
  the
• 8:36
  next
• 8:36
  step.
• 8:37
  And
• 8:37
  that's
• 8:37
  where,
• 8:37
  again,
• 8:38
  I'm
• 8:38
  going
• 8:38
  to
• 8:38
  geek
• 8:38
  out.
• 8:39
  When
• 8:39
  you
• 8:39
  think
• 8:39
  of.
• 8:39
  I
• 8:40
  love
• 8:40
  it,
• 8:41
  you
• 8:41
  think
• 8:41
  of
• 8:41
  the
• 8:41
  agentic
• 8:42
  side,
• 8:42
  what's
• 8:43
  coming
• 8:43
  there
• 8:43
  now
• 8:43
  you
• 8:44
  put
• 8:44
  agents
• 8:44
  and
• 8:44
  assists
• 8:45
  on
• 8:45
  top
• 8:45
  of
• 8:45
  it
• 8:45
  to
• 8:46
  try
• 8:47
  to
• 8:47
  understand
• 8:48
  what
• 8:48
  should
• 8:49
  have
• 8:49
  happened
• 8:49
  and
• 8:49
  what
• 8:50
  is
• 8:50
  happening
• 8:50
  and
• 8:51
  try
• 8:51
  to
• 8:51
  correct
• 8:51
  it
• 8:51
  before
• 8:52
  you
• 8:52
  even
• 8:52
  know.
• 8:53
  So
• 8:53
  it's
• 8:54
  absolutely.
• 8:54
  Some
• 8:55
  companies
• 8:55
  that
• 8:55
  are
• 8:55
  succeeding
• 8:56
  are
• 8:56
  figuring
• 8:56
  that
• 8:57
  out.
• 8:57
  The
• 8:57
  learning
• 8:58
  perspective.
• 8:58
  Right,
• 8:59
  that
• 8:59
  makes
• 8:59
  sense.
• 8:59
  Yeah.
• 9:00
  What
• 9:00
  capabilities
• 9:01
  need
• 9:01
  to
• 9:01
  be
• 9:01
  modular
• 9:02
  versus
• 9:03
  hardwired?
• 9:04
  You
• 9:04
  know,
• 9:04
  when
• 9:04
  you're
• 9:05
  entering,
• 9:05
  let's
• 9:05
  say.
• 9:06
  Let's
• 9:06
  say
• 9:07
  you're
• 9:07
  just.
• 9:07
  Right
• 9:07
  now
• 9:07
  you're
• 9:08
  only
• 9:08
  a
• 9:08
  US
• 9:08
  brand,
• 9:09
  but
• 9:09
  you
• 9:09
  want
• 9:09
  to
• 9:09
  go
• 9:09
  to
• 9:09
  Canada,
• 9:10
  UK
• 9:10
  and
• 9:11
  Australia.
• 9:12
  So.
• 9:12
  So
• 9:12
  what
• 9:13
  capabilities
• 9:14
  need
• 9:14
  to
• 9:14
  be
• 9:14
  modular
• 9:15
  versus
• 9:15
  hardwired?
• 9:16
  That's
• 9:16
  amazing.
• 9:17
  So
• 9:17
  inventory.
• 9:18
  Right.
• 9:18
  So
• 9:19
  when
• 9:19
  you
• 9:19
  think
• 9:19
  about
• 9:19
  inventory,
• 9:20
  inventory
• 9:20
  availability,
• 9:21
  where
• 9:21
  is
• 9:21
  the
• 9:22
  inventory?
• 9:22
  Where
• 9:23
  is
• 9:23
  my
• 9:23
  customer?
• 9:23
  So
• 9:23
  that
• 9:24
  to
• 9:24
  me
• 9:24
  is
• 9:24
  a
• 9:24
  module
• 9:25
  that
• 9:26
  cannot
• 9:26
  stay
• 9:26
  within
• 9:27
  the
• 9:27
  erp.
• 9:27
  It's
• 9:28
  got
• 9:28
  to
• 9:28
  be
• 9:28
  externalized,
• 9:29
  it's
• 9:29
  got
• 9:29
  to
• 9:29
  be
• 9:29
  operational
• 9:30
  so
• 9:30
  that
• 9:31
  you
• 9:31
  can
• 9:31
  plug
• 9:32
  that
• 9:32
  into
• 9:32
  wherever
• 9:33
  you
• 9:33
  need
• 9:33
  it.
• 9:33
  Right.
• 9:34
  The
• 9:35
  second
• 9:35
  part
• 9:35
  is
• 9:35
  definitely
• 9:36
  the
• 9:36
  compliance
• 9:36
  piece.
• 9:37
  Right.
• 9:37
  Understanding.
• 9:38
  Right.
• 9:38
  The
• 9:39
  rules
• 9:39
  about
• 9:39
  going
• 9:40
  in
• 9:40
  and
• 9:40
  out,
• 9:40
  the
• 9:41
  eligibility,
• 9:42
  all
• 9:42
  of
• 9:42
  that,
• 9:43
  that
• 9:43
  can
• 9:43
  be.
• 9:44
  Again,
• 9:45
  in
• 9:45
  my,
• 9:46
  in
• 9:47
  my
• 9:47
  experience,
• 9:47
  that's
• 9:48
  a
• 9:48
  separate
• 9:48
  module
• 9:48
  as
• 9:48
  well.
• 9:49
  Right.
• 9:49
  If
• 9:49
  you
• 9:49
  think
• 9:50
  about
• 9:50
  eligibility,
• 9:51
  capacity,
• 9:52
  the
• 9:52
  rules
• 9:52
  around
• 9:53
  that.
• 9:53
  Right.
• 9:54
  That,
• 9:54
  that's
• 9:54
  its
• 9:54
  own
• 9:55
  thing.
• 9:55
  Optimization,
• 9:56
  another
• 9:57
  module.
• 9:58
  Right.
• 9:58
  So
• 9:59
  to
• 9:59
  me,
• 9:59
  those
• 9:59
  are
• 9:59
  the
• 9:59
  three.
• 9:59
  And
• 10:00
  then
• 10:00
  you
• 10:00
  have
• 10:00
  the
• 10:00
  orchestration
• 10:01
  layer.
• 10:01
  The
• 10:01
  orchestration
• 10:02
  can
• 10:02
  be
• 10:02
  a
• 10:02
  module
• 10:03
  or
• 10:03
  it
• 10:03
  can
• 10:03
  be
• 10:03
  within
• 10:03
  the
• 10:03
  ERP
• 10:04
  itself.
• 10:05
  Right.
• 10:05
  And
• 10:06
  then
• 10:06
  of
• 10:06
  course,
• 10:06
  you
• 10:06
  want
• 10:06
  to
• 10:06
  stitch
• 10:07
  together
• 10:07
  the
• 10:07
  visibility
• 10:08
  of
• 10:08
  the.
• 10:09
  Of
• 10:09
  the
• 10:09
  transport,
• 10:10
  the
• 10:10
  inventory
• 10:11
  coming
• 10:11
  in.
• 10:12
  You
• 10:12
  want
• 10:12
  to
• 10:12
  stitch
• 10:12
  together
• 10:13
  those
• 10:13
  other
• 10:13
  components.
• 10:14
  But
• 10:14
  I
• 10:14
  think
• 10:14
  the
• 10:15
  essential,
• 10:15
  essential
• 10:16
  modules
• 10:16
  are
• 10:17
  around
• 10:17
  the
• 10:17
  inventory,
• 10:18
  the
• 10:18
  optimization,
• 10:19
  the
• 10:19
  promising.
• 10:20
  Right.
• 10:21
  And
• 10:21
  then
• 10:21
  of
• 10:21
  course,
• 10:21
  the
• 10:22
  compliance.
• 10:23
  One
• 10:23
  of
• 10:23
  the
• 10:23
  things
• 10:23
  you've
• 10:23
  spoken
• 10:24
  about
• 10:24
  already
• 10:24
  is
• 10:24
  that
• 10:25
  promise.
• 10:25
  Right?
• 10:26
  Yep.
• 10:27
  What
• 10:27
  are
• 10:27
  you
• 10:28
  telling
• 10:28
  your
• 10:28
  customer
• 10:28
  you're
• 10:29
  going
• 10:29
  to
• 10:29
  follow
• 10:29
  through
• 10:30
  as
• 10:30
  we
• 10:31
  go
• 10:31
  through
• 10:31
  that?
• 10:31
  Accuracy,
• 10:32
  analysis
• 10:34
  why
• 10:34
  is
• 10:34
  it
• 10:34
  seems
• 10:35
  so
• 10:35
  much
• 10:35
  harder
• 10:35
  on
• 10:35
  the
• 10:35
  cross
• 10:36
  border
• 10:36
  as
• 10:36
  opposed
• 10:37
  to
• 10:37
  domestic
• 10:38
  to
• 10:38
  get
• 10:38
  that
• 10:38
  promise?
• 10:40
  Down
• 10:40
  to
• 10:40
  the
• 10:41
  good
• 10:41
  question.
• 10:42
  That
• 10:42
  is
• 10:42
  an
• 10:42
  amazing.
• 10:45
  Because
• 10:45
  of
• 10:45
  the
• 10:46
  disruption
• 10:46
  and
• 10:46
  the
• 10:47
  volatility
• 10:48
  of
• 10:48
  the
• 10:49
  downstream
• 10:49
  decisions
• 10:50
  that
• 10:50
  need
• 10:50
  to
• 10:51
  be
• 10:51
  made
• 10:51
  that
• 10:51
  may
• 10:51
  not
• 10:52
  be
• 10:52
  in.
• 10:52
  Your
• 10:52
  position
• 10:52
  you
• 10:53
  have
• 10:53
  no
• 10:53
  control
• 10:53
  over.
• 10:54
  And
• 10:54
  that
• 10:55
  frankly
• 10:55
  changed
• 10:56
  day
• 10:56
  to
• 10:56
  day
• 10:56
  in
• 10:57
  today's
• 10:57
  world.
• 10:57
  Right.
• 10:58
  There's
• 10:58
  a
• 10:59
  tariff
• 10:59
  today.
• 10:59
  There's
• 10:59
  not
• 10:59
  a
• 11:00
  tariff
• 11:00
  today.
• 11:00
  No.
• 11:01
  I
• 11:01
  just
• 11:01
  think.
• 11:01
  I
• 11:01
  just
• 11:01
  think
• 11:01
  we
• 11:02
  live
• 11:02
  in
• 11:02
  a
• 11:02
  disruptive
• 11:02
  world.
• 11:02
  Yeah.
• 11:03
  Is
• 11:03
  there
• 11:03
  a
• 11:03
  tax
• 11:04
  solution
• 11:04
  there
• 11:04
  that.
• 11:05
  Though
• 11:05
  or
• 11:05
  is
• 11:05
  that.
• 11:06
  There
• 11:06
  is.
• 11:06
  It's
• 11:07
  the
• 11:07
  visibility
• 11:07
  component.
• 11:08
  Right.
• 11:08
  So
• 11:08
  if
• 11:08
  you
• 11:09
  actually
• 11:09
  understand
• 11:10
  that.
• 11:10
  Look.
• 11:10
  And
• 11:11
  this
• 11:11
  is
• 11:11
  where
• 11:12
  traditional
• 11:12
  machine
• 11:12
  learning.
• 11:13
  So
• 11:13
  I
• 11:13
  know
• 11:13
  we
• 11:13
  were
• 11:14
  talking
• 11:14
  about
• 11:14
  AI.
• 11:15
  So
• 11:15
  on
• 11:15
  AI,
• 11:16
  if
• 11:16
  you
• 11:16
  think
• 11:16
  of
• 11:16
  really
• 11:16
  where.
• 11:17
  And
• 11:17
  again
• 11:17
  I'm
• 11:18
  not
• 11:18
  going
• 11:18
  to
• 11:18
  geek
• 11:18
  out
• 11:18
  too
• 11:19
  much.
• 11:19
  It
• 11:20
  really
• 11:20
  needs
• 11:20
  to
• 11:20
  all
• 11:20
  come
• 11:21
  together.
• 11:21
  For
• 11:21
  the
• 11:22
  whole
• 11:22
  LLM
• 11:23
  it
• 11:23
  was
• 11:23
  about
• 11:24
  the
• 11:24
  predictions,
• 11:25
  the
• 11:25
  forecasts.
• 11:26
  Like
• 11:26
  right.
• 11:26
  Then
• 11:27
  you
• 11:27
  had
• 11:27
  optimization,
• 11:27
  now
• 11:28
  you
• 11:28
  have
• 11:28
  the
• 11:28
  LLM.
• 11:29
  Those
• 11:29
  three
• 11:29
  need
• 11:29
  to
• 11:29
  come.
• 11:30
  Yeah.
• 11:30
  If
• 11:30
  your
• 11:30
  guess
• 11:31
  is
• 11:31
  wrong
• 11:31
  at
• 11:31
  the
• 11:31
  beginning.
• 11:32
  So
• 11:33
  I
• 11:33
  can
• 11:33
  learn
• 11:33
  from
• 11:33
  the
• 11:34
  past.
• 11:34
  Right.
• 11:34
  On
• 11:35
  this
• 11:35
  particular
• 11:35
  lane
• 11:35
  that's
• 11:36
  going
• 11:36
  into
• 11:36
  Canada
• 11:36
  or
• 11:37
  wherever.
• 11:37
  Where.
• 11:37
  Where
• 11:38
  has
• 11:38
  it
• 11:38
  typically.
• 11:39
  How
• 11:39
  long
• 11:39
  has
• 11:39
  it
• 11:40
  typically
• 11:40
  taken?
• 11:40
  And
• 11:41
  use
• 11:41
  that
• 11:41
  in
• 11:41
  the
• 11:42
  promise
• 11:42
  to
• 11:42
  my
• 11:42
  customer.
• 11:43
  That's
• 11:44
  the
• 11:44
  forecast.
• 11:44
  That's
• 11:44
  where
• 11:45
  machine
• 11:45
  learning
• 11:46
  will
• 11:46
  help
• 11:46
  me.
• 11:47
  If
• 11:47
  you
• 11:47
  build
• 11:47
  the
• 11:47
  right
• 11:48
  systems
• 11:48
  that
• 11:48
  are
• 11:49
  adaptable,
• 11:50
  they
• 11:50
  can
• 11:50
  understand
• 11:51
  when
• 11:51
  things
• 11:52
  may
• 11:52
  happen,
• 11:52
  build
• 11:53
  a
• 11:53
  confidence
• 11:53
  factor
• 11:54
  for
• 11:54
  it
• 11:54
  and
• 11:55
  then
• 11:55
  adjust
• 11:55
  your
• 11:55
  promises
• 11:56
  accordingly.
• 11:56
  Yeah.
• 11:57
  So
• 11:57
  the
• 11:57
  key
• 11:57
  is
• 11:57
  in
• 11:58
  a
• 11:58
  disruptive
• 11:58
  world
• 11:58
  being
• 11:59
  able
• 11:59
  to
• 11:59
  adapt
• 11:59
  and
• 12:00
  react
• 12:00
  to
• 12:00
  what's
• 12:01
  happening.
• 12:01
  Yeah.
• 12:02
  How
• 12:02
  do
• 12:02
  you.
• 12:04
  From
• 12:04
  the,
• 12:04
  from
• 12:04
  your
• 12:05
  vantage
• 12:05
  point,
• 12:06
  how
• 12:06
  do
• 12:06
  you
• 12:06
  see
• 12:07
  the
• 12:08
  implementation
• 12:08
  of
• 12:09
  AI
• 12:09
  in
• 12:09
  these
• 12:09
  LLMs
• 12:11
  impacting
• 12:11
  the
• 12:11
  cross
• 12:12
  border
• 12:12
  execution
• 12:12
  of
• 12:13
  that
• 12:13
  over
• 12:14
  the
• 12:14
  next
• 12:14
  couple
• 12:14
  of
• 12:14
  weeks?
• 12:14
  I
• 12:15
  think
• 12:15
  I
• 12:15
  gave
• 12:15
  one
• 12:15
  example
• 12:16
  of
• 12:16
  it.
• 12:16
  I
• 12:16
  think,
• 12:17
  you
• 12:17
  know,
• 12:17
  when
• 12:18
  you
• 12:18
  think
• 12:18
  of
• 12:18
  the
• 12:18
  predictive
• 12:19
  nature
• 12:19
  of
• 12:20
  AI,
• 12:20
  I
• 12:20
  think
• 12:20
  we'll
• 12:21
  see
• 12:21
  a
• 12:21
  lot
• 12:21
  more.
• 12:22
  And
• 12:22
  you
• 12:22
  guys
• 12:23
  have
• 12:23
  been
• 12:23
  around
• 12:23
  the
• 12:23
  logistics
• 12:24
  space
• 12:24
  before,
• 12:26
  you
• 12:26
  know,
• 12:26
  the
• 12:27
  rush
• 12:28
  if
• 12:28
  you
• 12:28
  will,
• 12:28
  towards
• 12:29
  agentic
• 12:29
  and
• 12:29
  towards
• 12:30
  LLMs.
• 12:31
  Right.
• 12:31
  There
• 12:31
  was
• 12:31
  a
• 12:31
  big
• 12:32
  push
• 12:32
  on
• 12:32
  the
• 12:32
  machine
• 12:32
  learning
• 12:33
  side
• 12:33
  and
• 12:33
  in
• 12:33
  logistics
• 12:34
  there
• 12:34
  was
• 12:34
  like
• 12:34
  okay,
• 12:35
  is
• 12:35
  it
• 12:35
  really
• 12:35
  worth.
• 12:36
  Right.
• 12:37
  The
• 12:37
  return
• 12:37
  by
• 12:38
  getting
• 12:38
  the
• 12:38
  returns
• 12:38
  on
• 12:38
  the
• 12:38
  investment.
• 12:39
  I
• 12:39
  think
• 12:40
  now
• 12:40
  bringing
• 12:41
  it
• 12:41
  all
• 12:41
  together
• 12:41
  you
• 12:42
  will.
• 12:43
  So
• 12:43
  you
• 12:43
  know,
• 12:44
  using
• 12:44
  predictive
• 12:45
  to
• 12:45
  understand
• 12:46
  how
• 12:47
  long
• 12:47
  something
• 12:47
  typically
• 12:48
  takes
• 12:49
  or
• 12:50
  you
• 12:50
  know,
• 12:50
  what
• 12:50
  the
• 12:51
  behavior
• 12:51
  is
• 12:51
  typically
• 12:52
  going
• 12:52
  to
• 12:52
  be.
• 12:53
  Right.
• 12:53
  Plugging
• 12:54
  that
• 12:54
  into
• 12:55
  then
• 12:56
  an
• 12:56
  agentic
• 12:56
  layer
• 12:57
  that
• 12:57
  can
• 12:57
  react
• 12:59
  and
• 12:59
  adjust
• 13:00
  promises,
• 13:01
  adjust
• 13:02
  settings,
• 13:02
  adjust.
• 13:03
  Right.
• 13:04
  Then
• 13:04
  getting
• 13:05
  into
• 13:05
  an
• 13:06
  execution
• 13:06
  and
• 13:06
  orchestration
• 13:07
  arm
• 13:07
  I
• 13:08
  think
• 13:08
  is
• 13:08
  absolutely
• 13:09
  yes.
• 13:09
  Because
• 13:10
  even
• 13:10
  if
• 13:10
  it
• 13:10
  leads
• 13:10
  to
• 13:10
  you
• 13:11
  shaving
• 13:11
  a
• 13:11
  day
• 13:11
  or
• 13:11
  two
• 13:11
  off
• 13:12
  of.
• 13:12
  An
• 13:12
  sla,
• 13:13
  increasing,
• 13:14
  decreasing
• 13:15
  along
• 13:15
  with
• 13:15
  the
• 13:15
  visibility
• 13:16
  coming
• 13:16
  in,
• 13:17
  your
• 13:17
  customer
• 13:17
  becomes
• 13:18
  whole,
• 13:18
  your,
• 13:18
  your
• 13:19
  supply
• 13:19
  chain
• 13:19
  comes
• 13:19
  whole.
• 13:20
  And
• 13:20
  then
• 13:20
  when
• 13:20
  you
• 13:20
  put
• 13:21
  the
• 13:21
  optimization
• 13:21
  layer
• 13:22
  on
• 13:22
  top
• 13:22
  of
• 13:22
  it,
• 13:23
  you're
• 13:23
  figuring
• 13:23
  out
• 13:23
  how
• 13:23
  to
• 13:23
  adapt
• 13:24
  and
• 13:24
  react.
• 13:24
  Right.
• 13:25
  So
• 13:25
  something's
• 13:25
  taking
• 13:26
  time.
• 13:27
  Maybe
• 13:27
  I
• 13:28
  replace
• 13:29
  that
• 13:29
  for
• 13:29
  the.
• 13:30
  Again,
• 13:30
  so
• 13:30
  there's,
• 13:30
  there's
• 13:31
  a
• 13:31
  lot
• 13:31
  of
• 13:31
  different
• 13:32
  resolution
• 13:33
  paths
• 13:34
  once
• 13:34
  I
• 13:34
  have
• 13:34
  a
• 13:34
  physicality
• 13:35
  connect.
• 13:36
  When
• 13:36
  you
• 13:36
  look
• 13:36
  at
• 13:36
  Infios,
• 13:37
  the
• 13:37
  solution
• 13:38
  that
• 13:38
  you
• 13:38
  have
• 13:39
  out
• 13:39
  in
• 13:39
  the
• 13:39
  market
• 13:39
  today.
• 13:40
  Yep.
• 13:40
  How
• 13:40
  do
• 13:41
  you
• 13:41
  separate
• 13:41
  yourself
• 13:41
  from
• 13:42
  maybe
• 13:42
  others
• 13:42
  that
• 13:42
  say
• 13:43
  they're
• 13:43
  doing
• 13:43
  something
• 13:43
  similar?
• 13:44
  And
• 13:44
  then
• 13:45
  what
• 13:45
  would
• 13:45
  be
• 13:45
  a
• 13:45
  good
• 13:46
  ICP
• 13:46
  for
• 13:47
  Infios?
• 13:48
  The
• 13:48
  reason
• 13:48
  that
• 13:49
  we
• 13:49
  exist.
• 13:49
  Right.
• 13:50
  Is
• 13:50
  to
• 13:50
  bring
• 13:50
  tier
• 13:50
  one
• 13:51
  capabilities.
• 13:52
  So
• 13:52
  when
• 13:52
  you
• 13:53
  look
• 13:53
  below
• 13:53
  that
• 13:54
  ICP.
• 13:55
  Right.
• 13:55
  When
• 13:55
  you
• 13:56
  look
• 13:56
  below
• 13:56
  tier
• 13:56
  one
• 13:57
  and
• 13:57
  that
• 13:57
  ICP
• 13:57
  from
• 13:58
  let's
• 13:58
  say
• 13:59
  200
• 13:59
  million
• 13:59
  to
• 14:00
  about
• 14:00
  5
• 14:00
  billion,
• 14:01
  who's
• 14:01
  there
• 14:02
  who
• 14:02
  can
• 14:02
  actually
• 14:02
  help
• 14:03
  customers
• 14:03
  stitch
• 14:03
  together
• 14:05
  order,
• 14:06
  transport,
• 14:07
  warehouse,
• 14:08
  process,
• 14:09
  execution
• 14:09
  as
• 14:09
  well
• 14:10
  as
• 14:10
  all
• 14:10
  the
• 14:10
  rules
• 14:11
  that,
• 14:12
  you
• 14:12
  know,
• 14:12
  that's,
• 14:13
  that's
• 14:13
  where
• 14:13
  we
• 14:14
  see
• 14:14
  ourselves
• 14:14
  thriving.
• 14:17
  You
• 14:17
  know,
• 14:17
  again,
• 14:18
  without
• 14:18
  getting
• 14:18
  too
• 14:20
  cliche
• 14:20
  on
• 14:21
  the
• 14:21
  marketing.
• 14:22
  We
• 14:22
  meet
• 14:22
  our
• 14:22
  customers
• 14:23
  where
• 14:23
  they
• 14:23
  are.
• 14:23
  Thanks
• 14:24
  so
• 14:24
  much
• 14:24
  for
• 14:24
  joining
• 14:24
  us.
• 14:24
  Thank
• 14:25
  you
• 14:25
  both,
• 14:25
  Appreciate
• 14:25
  it.
• 14:25
  Absolutely.
• 14:26
  All
• 14:26
  right,
• 14:26
  everybody,
• 14:26
  you
• 14:27
  just
• 14:27
  heard
• 14:27
  Omar
• 14:28
  from
• 14:28
  Infios
• 14:29
  talking
• 14:29
  about
• 14:30
  ERP
• 14:30
  systems,
• 14:31
  cross
• 14:31
  border
• 14:31
  logistics.
• 14:32
  We
• 14:32
  talked
• 14:32
  about
• 14:33
  AI
• 14:33
  and
• 14:33
  the
• 14:33
  impact
• 14:34
  of
• 14:34
  delivery
• 14:34
  and
• 14:35
  customer
• 14:35
  expectations
• 14:36
  and
• 14:36
  experience.
• 14:37
  Thanks
• 14:37
  for
• 14:37
  joining
• 14:37
  Outside
• 14:37
  the
• 14:38
  Box
• 14:38
  with
• 14:38
  Asendia
• 14:39
  USA
• 14:39
  podcast.
• 14:40
  Share,
• 14:40
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• 14:41
  and
• 14:41
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• 14:42
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• 14:42
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• 14:42
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• 14:43
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• 14:43
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• 14:43
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• 14:43
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• 14:44
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• 14:44
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• 14:45
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• 14:45
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• 14:45
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• 14:45
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